Details are very sparse on this one, but sources tell us that Skyy Vodka–which is owned by Campari America and was the third highest-selling vodka in the U.S. in 2014–is looking for a new agency partner. Skyy picked Venables Bell & Partners as its new lead creative agency in November 2013, with the San Francisco shop beating out Mekanism and Mistress for the business several months after Campari purchased the vodka company for more than $200MM (it had previously owned a minority stake in Skyy Spirits). At the time, Campari’s estimated media spend for its new brand was $30 million for 2014.
AdAge reports that Anheuser-Busch InBev is in talks with agencies about creative for its faux-craft Shock Top brand. The brand clarifies that it is not launching a creative review, as it has not had an agency of record in recent years, and is looking to continue to work outside the AOR model. “What we’re doing right now is simply having a few conversations with leading creative agencies,” Shock Top vice president Jake Kirsch told AdAge in a statement today. “This isn’t a review, as we haven’t had a creative AOR for some time. As we plan for 2017, and beyond, we’re having these conversations as part of our normal course of business. Shock Top is always open to new ideas and discussions with the best and brightest creative minds in the industry.”
Kraft spent $540 million on domestic ads last year, and Heinz spent more than $40 million. The combined figure is expected to drop—and be spread among fewer agencies—as the conglomerate strives for greater efficiency.
McDonald's is issuing a request for proposals to three major holding companies to find a single creative agency to work on its massive U.S. business. McDonald's currently has Omnicom's DDB and Publicis' Leo Burnett handling the bulk of its national advertising. Both Omnicom and Publicis are part of the RFP process that begins Monday, along with WPP. The move comes as McDonald's has determined that it wants a more uniform set of creative and strategic ideas. It also wants to be able to push those concepts more rapidly across the variety of channels where it puts its messaging, including everything from its mobile app to television commercials.
Details are very sparse on this one, but sources tell us that Skyy Vodka–which is owned by Campari America and was the third highest-selling vodka in the U.S. in 2014–is looking for a new agency partner. Skyy picked Venables Bell & Partners as its new lead creative agency in November 2013, with the San Francisco shop beating out Mekanism and Mistress for the business several months after Campari purchased the vodka company for more than $200MM (it had previously owned a minority stake in Skyy Spirits). At the time, Campari’s estimated media spend for its new brand was $30 million for 2014.
AdAge reports that Anheuser-Busch InBev is in talks with agencies about creative for its faux-craft Shock Top brand. The brand clarifies that it is not launching a creative review, as it has not had an agency of record in recent years, and is looking to continue to work outside the AOR model. “What we’re doing right now is simply having a few conversations with leading creative agencies,” Shock Top vice president Jake Kirsch told AdAge in a statement today. “This isn’t a review, as we haven’t had a creative AOR for some time. As we plan for 2017, and beyond, we’re having these conversations as part of our normal course of business. Shock Top is always open to new ideas and discussions with the best and brightest creative minds in the industry.”
Kraft spent $540 million on domestic ads last year, and Heinz spent more than $40 million. The combined figure is expected to drop—and be spread among fewer agencies—as the conglomerate strives for greater efficiency.
McDonald's is issuing a request for proposals to three major holding companies to find a single creative agency to work on its massive U.S. business. McDonald's currently has Omnicom's DDB and Publicis' Leo Burnett handling the bulk of its national advertising. Both Omnicom and Publicis are part of the RFP process that begins Monday, along with WPP. The move comes as McDonald's has determined that it wants a more uniform set of creative and strategic ideas. It also wants to be able to push those concepts more rapidly across the variety of channels where it puts its messaging, including everything from its mobile app to television commercials.
Deli meat company Dietz & Watson has launched ad agency review that puts both media and creative duties in play. Search consultant Pile & Co. has been retained to help manage the process.
Boston-based Allen & Gerritsen, the company’s longtime creative agency, confirmed it will not participate in the review. Philadelphia-based MayoSeitz Media is the media agency incumbent. The shop didn’t respond to a query for comment.
D&W spent $12.4 million on ads in 2016, according to Kantar Media, up sharply from the $7.7 million the firm spent in the prior year.
No longer niche, the craft beer market is growing at a remarkable rate. Brands of all sizes can not only coexist, but prosper, by strategically tapping into an influential audience ready to purchase, drink,
and spread the word.
The craft distillery market is extremely competitive. We take a look at the state of the industry, where it's trending, and how that impacts your label and packaging decisions.
This slideshow is aimed at a high school student audience in order to impart basic information about Media Literacy. This slideshow reviews the "4 P's" of marketing and encourages youth to question the ways in which the alcoholic beverage industry markets to youth and other demographics.
Slides, layout, rendering of bottle and advertisements, logo were designed by me. Heavily involved in the conception of the ideas presented in this case.
Alcoholic beverages in Poland by NielsenAgataLorenc1
Alcoholic beverages sales was worth 32,6 billion PLN in 2017 and accounted for about a fifth of the entire FMCG market in the country.
In terms of value sales, half of the top 10 manufacturers and 7 out of top 10 brands on food FMCG market originated from the alcoholic beverages business.
While being a significant part of the Polish FMCG market landscape, alcoholic beverage industry faces serious challenges. A number of legislative changes have recently been introduced, or are planned for the upcoming months. Fierce
competition and growing costs require in-depth analytics and rational decision making process. At the same time, Polish retail environment is changing rapidly, moving to convenience and omnichannel solutions. Shoppers are smart and seek for new tastes or higher-end value for a reasonable price.
In this report we will cover the current setting of the alcoholic beverages industry and point out some of the industry’s responses to the trends that can be observed within
this demanding industry.
Deli meat company Dietz & Watson has launched ad agency review that puts both media and creative duties in play. Search consultant Pile & Co. has been retained to help manage the process.
Boston-based Allen & Gerritsen, the company’s longtime creative agency, confirmed it will not participate in the review. Philadelphia-based MayoSeitz Media is the media agency incumbent. The shop didn’t respond to a query for comment.
D&W spent $12.4 million on ads in 2016, according to Kantar Media, up sharply from the $7.7 million the firm spent in the prior year.
No longer niche, the craft beer market is growing at a remarkable rate. Brands of all sizes can not only coexist, but prosper, by strategically tapping into an influential audience ready to purchase, drink,
and spread the word.
The craft distillery market is extremely competitive. We take a look at the state of the industry, where it's trending, and how that impacts your label and packaging decisions.
This slideshow is aimed at a high school student audience in order to impart basic information about Media Literacy. This slideshow reviews the "4 P's" of marketing and encourages youth to question the ways in which the alcoholic beverage industry markets to youth and other demographics.
Slides, layout, rendering of bottle and advertisements, logo were designed by me. Heavily involved in the conception of the ideas presented in this case.
Alcoholic beverages in Poland by NielsenAgataLorenc1
Alcoholic beverages sales was worth 32,6 billion PLN in 2017 and accounted for about a fifth of the entire FMCG market in the country.
In terms of value sales, half of the top 10 manufacturers and 7 out of top 10 brands on food FMCG market originated from the alcoholic beverages business.
While being a significant part of the Polish FMCG market landscape, alcoholic beverage industry faces serious challenges. A number of legislative changes have recently been introduced, or are planned for the upcoming months. Fierce
competition and growing costs require in-depth analytics and rational decision making process. At the same time, Polish retail environment is changing rapidly, moving to convenience and omnichannel solutions. Shoppers are smart and seek for new tastes or higher-end value for a reasonable price.
In this report we will cover the current setting of the alcoholic beverages industry and point out some of the industry’s responses to the trends that can be observed within
this demanding industry.
Hi, My name is Dawn Simone. I am a Creative Graphic Designer with solid problem-solving skills. I have a BFA in Graphic Design from MOORE College of Art & Design. With over 20 years of experience in design, I’ve worked in everything from high fashion NY photo shoots to creating newsletters, brochures, logos, for Doctors, Hospitals, Businesses, Radio and TV Personalities, and much more.
The Seacret Business Overview, Learn more about why this world class skin care company from the Dead Sea is changing so many lives, from our customers to our "Seacret Agents" who go find our customers!
Cashrewards delivers 1% of all Australian retailCashrewardsAU
This is what we do. Cashrewards.com.au is the fastest growing shopping community in Australia. We are now delivering $20M a month in sales for the largest brands including eBay, David Jones, Expedia, Coles, Woolworth's. Our aim is to disrupt shopping in Australia and give over 2M Australians more cash rewards than any other loyalty site in the country per capita, providing our customers wildly superior community support that delivers happiness in every interaction.
Exhibitor Application for The 29th Annual Children's Network ConferenceChildrensNetwork
The 29th Annual Children’s Network Conference takes place on Wednesday, September 23rd and Thursday, September 24th, 2015 at the Ontario Convention Center. The conference has dynamic keynote speakers, a wide array of workshops to choose from, and an exhibit hall filled with a variety of resources and products.
Exhibitor Application for The 29th Annual Children's Network Conference
Jennifer Portfolio
1.
2. Make the
decision for us!
What will be YOUR
next favorite flavor?
Make your decision
• Online
• In Store
• Facebook
• Twitter www.cariboucoffee.com
Promotions
Get $20.00 off your
next Bears’ ticket from
Ticketmaster.com enter
the code BEARDOWN at
checkout.
Present to Guest Service if
the Bears win tonight!
Sign up in order to be
entered for a chance to win
a Jay Culter Jersey.
3. Promotions
Got Plans This Weekend?
Coffee Fest Trade Show – Chicago
June 7, 2013 – June 9, 2013
2301 S. Lake Shore Drive
Chicago, IL 60616
(312) 791-7000
Workshops
“Create the perfect Latte” hosted by Christopher Nicely
11 am – 12 pm
“Creating the Perfect Cup of Coffee” hosted by Satoru Oisi
12 pm – 1 pm
“Latte Art for Beginners” hosted by Sam Purvis and Brian Freire
1 pm – 2:30 pm
“Roasting 101” workshop hosted by Matt Milletto
3 pm – 4 pm
Announcement of the Winner
June 9, 2013 at 7:00 pm
InterContinental Chicago Grand Ballroom
505 North Michigan Avenue
Chicago, IL 60611
(312) 944-4100
www.cariboucoffee.com
@cariboucoffee
1 Sept 9 Colts
2 Sept 13 Packers
3 Sept 23 Rams
4 Oct 1 Cowboys
5 Oct 7 Jaguars
6 BYE
7 Oct 22 Lions
8 Oct 28 Panthers
9 Nov 4 Titans
10 Nov 11 Texans
11 Nov 19 49ers
12 Nov 25 Vikings
13 Dec 2 Seahawks
14 Dec 9 Vikings
15 Dec 16 Packers
16 Dec 23 Cardinals
17 Dec 30 Lions
4. Location
Lux Nails will be located in Oak Park, Illinois in their downtown area. Our
address is 1010 North Blvd Oak Park, Il 60301. The Store is located off of
the CTA Green Line and also the Metra Union Pacific Line. 1010 North Blvd
is surrounded by a Whole Foods, Trader Joes, Starbucks, Old Navy, Gap, and
Caribou Coffee. North Blvd is a block away from Harlem Avenue and Lake
Street both major streets in Oak Park. Lux Nails is located in an area that
is easily accessible by distributors. This makes receiving merchandise for
my store easier. This location is ideal for employees to get to because we
are located right next to the CTA Green Line as well as the Metra Union
Pacific Line. They also have ample parking for those employees that choose
to drive to work.
Oak Park’s demographics
• As of 2010 Oak Park has a population of 51,878 with 53.6% of the
population being female and 46.4% being male.
• The average age of people living in Oak Park is 38 which is 4 years
younger than the average age of people living in Illinois.
• The average household income in Oak Park is $70,602, up more than
$20,000 on the Illinois national average.
• 69% of the population is Caucasian, 22% is African American, 4.5% is
Hispanic, and 4.5% is other.
There are 12 beauty salons in the city and 8 of those salons are dedicated
solely to nails. The nail salon is going to be located on North Boulevard
and there is already one other nail salon on this block. The majority of
nail salons in the city are located on Marion Street, which is a side street
that is by Harlem Avenue. Even though a majority of nail salons are
located on Marion Street I still believe that my location, 1010 North
Blvd, gives a slight advantage over the competition. Lux Nails is located
right off of the CTA Green Line and the Meta Union Pacific stop. They are
also surrounded by a Whole Foods, Trader Joes, Starbucks, Old Navy, Gap,
and Caribou Coffee which means that I am in a prime shopping location.
Business Environment
All merchandise that will be shown/ used in Lux Nails will be purchased wholesale from
various U.S distributors. Therefore, we do not foresee any political factors that could
compromise our business.
The ingredients used in our all natural hand and foot cream will be sourced
internationally. However, we will be working with Natural Sourcing a company
based out of Connecticut. Natural Sourcing is a company that specializes in procuring
natural and organic products.
Nail products are regulated under the Federal Food, Drug, and Cosmetic Act and the Fair
Packaging and Labeling Act.
By law, nail products sold in the United States must be free of poisonous substances that
might injure a person when used as labeled or under the usual or customary conditions
of use. However, many nail products contain potentially harmful ingredients, but are
allowed on the market because they are safe when used as directed.
Nail products, are not subjected to the FDA’s premarket approval authority, with the
exception of most color additives.
The labels of all cosmetics, whether marketed to consumers or salons, must include a
warning whenever possible that states the potential health hazards that this product
could cause. Cosmetics sold through a store to consumers must have a list of
ingredients, with the names of the ingredients used listed from dominant to least.
When dealing with organic ingredients the FDA does not regulate or define the
meaning of organic that is done by The National Organic Program. USDA regulates
the term organic as it applies to agricultural products through its National Organic
Program. Therefore, if a cosmetic, body care product, or personal care product contains
or is made up of agricultural ingredients, and can meet the USDA/NOP organic
production, handling, processing and labeling standards, it may be eligible to be certified
under the NOP regulations.
USDA has no authority over the production and labeling of cosmetics, body care
products, and personal care products that are not made up of agricultural ingredients.
Cosmetics, body care products, and personal care products may be certified to other,
private standards and be marketed to those private standards in the United States. These
standards might include foreign organic standards, eco-labels, earth friendly, etc. USDA’s
NOP does not regulate these labels at this time.
According to a survey ran by Nails Magazine the nail industry is expected to make $7.3
billion dollars worldwide up almost 10% from last year. America is currently coming
out of a national recession that currently has unemployment at 7.8%. The Illinois’s
unemployment rate however is at 8.8% which could cause problems for my business.
6. Our media plan will feature campaigns at both the national and regional level. For the
national campaign we will use national magazine pages and network cable. We will
advertise regionally in the largest cities in the United States. This placement will allow
awareness to be increased both nationally and in key regional market areas. Consumers
in key regional market areas will get both the national and regional campaign.
Tele vision
• Bravo
• E!
• The Style Network
Magazines
• People
• Us Weekly
• Shape
• Cosmo
Regional cities
• Chicago
• Boston
• Dallas
• Los Angeles
• New York
• Philadelphia
• San Francisco
• Detroit
Transit - Regional (train and bus)
Billboard - Regional
Color Run Sponsorship
7. Teamwork
October
This October
Victoria’s Secret is
partnering up with
Susan G Komen for
the Cure. We have
created a pink polka
dot bra set. $5 from
every purchase of
this set will go to
Susan G. Komen.
Offer valid on-line and in
store. A donation of $5.00
for specifically marked
bra set sold in the US
from Oct 1 through Oct
31, 2014 will be made
to Susan G. Komen for
the Cure with a minimum
donation of $100,000.
Bra set priced at $29.50.
For more information visit
victoriasecret.com
@Caribou
Introducing . . .
our new
flavor.
Come enjoy a
cup of your new
found love!
11. AnalyticalPage 28
BREAKEVEN ANALYSIS
AMOUNTS SHOWN IN U.S. DOLLARS
SALES
SALES PRICE PER UNIT $34.00
SALES VOLUME PER QUARTER (UNITS) 2,700
TOTAL SALES $91,800.00
VARIABLE COSTS
COMMISSION PER UNIT $1.70
DIRECT MATERIAL PER UNIT $1.50
SHIPPING PER UNIT $1.45
SUPPLIES PER UNIT $4.15
OTHER VARIABLE COSTS PER UNIT $1.20
VARIABLE COSTS PER UNIT $10.00
TOTAL VARIABLE COSTS $27,000.00
UNIT CONTRIBUTION MARGIN 24.00
GROSS MARGIN $64,800.00
FIXED COSTS PER QUARTER
SALARIES $28,500.00
INSURANCE $3,750.00
UTILITIES $1,100.00
RENT $6,645.00
ADVERTISEMENT $1,750.00
TOTAL FIXED COSTS PER PERIOD $41,745.00
NET PROFIT (LOSS) $23,055.00
RESULTS
BREAKEVEN POINT (UNITS): 1739.38
SALES VOLUME ANALYSIS:
SALES VOLUME PER PERIOD (UNITS) 0 270 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700 3,000 3,300 3,500
SALES PRICE PER UNIT $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00 $34.00
FIXED COSTS PER PERIOD $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00 $41,745.00
VARIABLE COSTS $0.00 $2,700.00 $5,400.00 $8,100.00 $10,800.00 $13,500.00 $16,200.00 $18,900.00 $21,600.00 $24,300.00 $27,000.00 $30,000.00 $33,000.00 $35,000.00
TOTAL COSTS $41,745.00 $44,445.00 $47,145.00 $49,845.00 $52,545.00 $55,245.00 $57,945.00 $60,645.00 $63,345.00 $66,045.00 $68,745.00 $71,745.00 $74,745.00 $76,745.00
TOTAL SALES $0.00 $9,180.00 $18,360.00 $27,540.00 $36,720.00 $45,900.00 $55,080.00 $64,260.00 $73,440.00 $82,620.00 $91,800.00 $102,000.00 $112,200.00 $119,000.00
NET PROFIT (LOSS) ($41,745.00) ($35,265.00) ($28,785.00) ($22,305.00) ($15,825.00) ($9,345.00) ($2,865.00) $3,615.00 $10,095.00 $16,575.00 $23,055.00 $30,255.00 $37,455.00 $42,255.00
($60,000.00)
($40,000.00)
($20,000.00)
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
0 270 540 810 1,080 1,350 1,620 1,890 2,160 2,430 2,700
DOLLARS
SALES VOLUME (UNITS)
Breakeven Analysis Chart
FIXED COSTS PER PERIOD TOTAL COSTS TOTAL SALES NET PROFIT (LOSS)
$1.70 ,
17%
$1.50 ,
15%
$1.45 , 14%
$4.15 ,
42%
$1.20 , 12%
Variable Costs per Unit
COMMISSION PER UNIT
DIRECT MATERIAL PER
UNIT
SHIPPING PER UNIT
SUPPLIES PER UNIT
OTHER VARIABLE
COSTS PER UNIT
$10.00 ,
29%
24.00 ,
71%
Unit Contribution Margin
VARIABLE COSTS PER
UNIT
UNIT CONTRIBUTION
MARGIN