Oleksandr Fedik provides a portfolio summarizing his experience in digital marketing, content management, and social media marketing. He has experience using analytics tools, developing digital strategies and promotion campaigns. Notable projects include improving social media strategies and reaching key performance indicators for subscribers, engagement and reach for EatDresstravel.com. For Trainingbox, he helped increase engagement and form study groups. As SMM manager for MinuteofLife.com, he grew subscribers across channels and increased average post reach and total reach. For Scoutville, he launched targeted ads and defined effective ad types for lead generation.

1. PORTFOLIO
O L E K S A N D R F E D I K
D I G I T A L M A R K E T I N G / C O N T E N T
M A N A G E M E N T / S M M

2. PERSONAL INFORMATION
Fedik Oleksandr Ihorovych
Email: oleksandrfedik1991@gmail.com
Mobile: +380634357157
Date of birth: 8th of September 1991
CV: is here
Qualifications and skills:
- experience of using web-analytic tools
(Yandex.Metrica, Google analytics, Similarweb,
Alexa etc.);
- understanding of basic principles and trends;
of Ukrainian segment of the Internet;
- ability to create digital strategy for a project;
- developing and launching promotion
campaigns in Social medias;
- Advanced PC user (MS Office: Word, Excel,
Power Point);
- WordPress .

3. REALIZED PROJECT #1: EATDRESSTRAVEL.COM
POSITION: CONTENT MANAGER

4. Social media strategy
improvement:
 Made audit of previous social
media activities;
 Developed a range of social
media channels used for
project promotion as well as
added new once;
 Developed a plan of
publications at channels;
 Planning of campaigns in
social media aimed at defined
target audience clusters.
VOLUME OF WORK DONE

5.  Carried out a web page
redesign and improvement
of its functional elements
(using prepared
specifications for team of
developers);
 Conducted an internal
optimization.
WEB PAGE MANAGEMENT

6. 1. Subscribers. (on Jun. 2015)
- Before 500
- After 62000
Growth rate = 12400%
2. Engagement (People Talking About
This/Fans) on Nov. 2014.
0,059 (5,9%)
3. Post Reach on Nov.2014.
Average organic 532
4. Total Reach on Nov. 2014.
Average organic 1537
KPI’S REACHED (AT MAIN CHANNELS OF
ACTIVITY)

7. PROJECT #2: TRAININGBOX
POSITION: FREELANCE CONSULTANT
Participation in development of
project realization strategy :
 Sales point selection;
 Social media strategy
development.
Web page development:
 Web page structure formation;
 Selection of samples for web
page design.

8. Photo-quest activation
Necessary advises for quest
realization were given in order
to:
 increase total reach among
target audience,
 involve new community
subscribes,
 increase engagement.
Link to project page:
https://www.facebook.com/traini
ngbox.ukraine?fref=ts
ENGAGEMENT INCREASE IN SOCIAL MEDIA CHANNELS
OF THE PROJECT

9. 1. Subscribers. (on
Feb. 2015)
- Before 24
- After 250
Growth rate = 1042%
2. Studding groups
formed.
3rd group formed on March
2015
3. Engagement to
activations.
Engagement rate: 3,2 %
Average number of likes
under posts involved to
activation - 8
KPI’S REACHED

10. Volume of work done:
1. Developed SMM strategy.
2. Developed Content plan.
- defined suitable types of
posts
- defined suitable time of
publication
3. Found new 5 markets.
4. Tested new social platforms
- Vkontakte
- Odnoklassniki
PROJECT #3: MINUTEOFLIFE.COM
POSITION: SMM MANAGER

11. Minute of life FB page
1. Subscribers
- Before 5500
- After 14099
Growth rate = 256,3%
2. Post Reach on Jun. 2015.
Average organic 755
3. Total Reach on Jun. 2015.
Average organic 1652
Link to page:
https://www.facebook.com/p
ages/Minute-Of-
Life/268067943373621?fre
f=ts
Minute of life ES FB page
1. Subscribers
- Before 350
- After 14517
Growth rate = 4147,7%
2. Post Reach on Jun. 2015.
Average organic 641
3. Total Reach on Jun. 2015.
Average organic 1115
Link to page:
https://www.facebook.com/page
s/Minute-Of-Life-
ES/1515642978687438?fref=t
s
KPI’S REACHED (AT MAIN CHANNELS OF
ACTIVITY)

12. New markets defined: 5
Min CPC in ads: 0.005 USD
Max CTR reached in ads: 11%
KPI’S REACHED

13. Volume of work done:
1. Targeted ad launched:
- Defined the most effective
types of ad for leads
generation
- Defined target audience
- Launched ad campaign
Link to project page:
https://www.facebook.com/p
ages/Scoutville/1385400096
48589?fref=ts
PROJECT #4: SCOUTVILLE
POSITION: FREELANCE CONSULTANT

14. Min CPC in ads: 0.03 USD for
Ukraine
Max CTR reached in ads: 9.3%
Sales made - 3 items of tours
Average sum of sales on 10th
of Jun. 2015 – 13500 UAH
People Reached - 14973
Clicks - 1192
AVG CRT - 2.138%
AVG CPC - 0.04 USD
Page likes – 25
KPI’S REACHED

15. Email: oleksandrfedik1991@gmail.com
Mobile: +380634357157
Skype: oleksandr.fedik
LET’S WORK TOGETHER?