This document summarizes the journey of Marissa Cieciorka from her freshman to senior year of college as she figured out her major and career path in marketing. As a freshman, she was undecided between education and legal studies majors. In her sophomore year, a professor's advice led her to choose marketing and gain experience through the American Marketing Association student group. She gained internship experience in her junior and senior years in digital marketing, social media, and analytics. This prepared her for her post-graduation career in marketing.

1. The Journey to Graduation:
How a Confused Freshman Became a
Determined Marketer
By: Marissa Cieciorka

2. Freshman Year
Exit A - The College of Education
Exit B – Fox School of Business
Temple University

3. “So…What’s your major?”
Fall Semester:
Secondary Education/Spanish
Spring Semester:
Legal Studies

5. Sophomore Year
• Game Changing Moment
“Don’t pick a major, pick an industry and go from there.”
- Professor Petrucci (Human Resources 1101)

6. …NOW WHAT?!
• What industry do I want to work in?
• Music/Entertainment
• What can I do?
• Dream job: Marketing/Social Media at Hopeless
Records in California
• How do I make that happen?
• Get experience!
• How do I get experience as an underclassman?
• Join the Temple University American Marketing
Association

8. An AMAzing Experience
• Joined TU-AMA Spring 2013
• Member of Art Committee, Fall 2013
• Member of Case Competition Team, Fall 2013
• Presenter in Case Finals in New Orleans, Spring 2014
• Co-Project Manager and Case Semi-Finalists, Fall 2014

9. Examples of Work (TU-AMA)
Click on each image to view the full documents.

10. Junior Year…Time to build the resume!
• Digital Marketing Course: Worked with a local recording
studio, Rotation Records, to improve their digital
marketing efforts
• Re-vamped Facebook, Twitter, and Instagram
• Set up Google AdWords and Analytics
• Spring Semester – First Internship
• Claudia Post Advisors
• E-mail Marketing
• Facebook and Twitter Content Creation
• Mostly B2B

11. Examples of Work (CPA)

12. Summer of 2014
• Second Internship – Digital Marketing Intern at Fame House
• Social Media Marketing
• Content Development
• Music/Entertainment/Fashion Industry
• Created content for Facebook, Twitter, Pinterest,
Instagram, Tumblr, and WeHeartIt for global brands

13. Examples of Work (Fame House)
Click on each image to view the full websites.

14. Senior Year: The Final Stretch
• Fall Semester: Marketing Intern at Seer
Interactive
• Extensive training and hands on work
in SEO, Paid Search, and Anlaytics
• Created reports, performed research,
and contributed to the company blog
• Spring Semester: Marketing Strategist
Intern at 215 Marketing
• Manages the AdWords and Analytics
Accounts of 8+ regional and global
clients

15. Examples of Work (Seer)
Click on each image to view the full blog post.

16. Next Stop:
The Real World
Exit 344
Central Philadelphia