Millard Brown Business Challenge: Prepare a growth plan for a household brand. Is there a growth opportunity? What is your activity plan for the brand? What is your communication plan? What is your media strategy both traditional and digital?
Jure Siric
Managing Director Modepack
Packaging represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for eCommerce. Learn how custom packaging is strengthening your brand and increases your sales.
Jure Siric is an owner and Manging Director at Modepack. Factory that is packaging specialist focused on producing high-quality e-commerce and courier packaging. Located in Zagreb, Croatia and open to doing business with clients from all over the world. Driven by progressive thinking. Lead with a creative approach. Equipped with sophisticated machinery, operated by highly skilled and motivated professionals. Committed to making high-quality custom-made products, versatile in size and shape, that meet all of customer's needs, as well as the highest standards of environmental protection. Flexible in doing business and always eager to face the challenges of the increasingly demanding and fast-growing markets.
House of Fraser case study with Poq and DemandwareMichael Langguth
Our co-founder Michael Langguth held a webinar with Demandware and House of Fraser's Mobile Business Development Manager, Antonio Tella, about how the retailer has managed to achieve remarkable results with its current iOS and Android app offering.
Questions covered in the webinar include:
How can apps be used to design a great multichannel experience for consumers?
What’s the business case for an app when your website is mobile optimised? Which key metrics do House of Fraser use to measure the performance of the app?
How can Demandware Commerce and your warehouse management system be integrated with your app?
Which issues did Poq and House of Fraser consider when they integrated a native app with Demandware Commerce?
What are the advantages and disadvantages of building an app on a SaaS platform?
To watch the webinar, visit: http://bit.ly/1cMBe0S
To find out more about the Poq app commerce platform, visit: http://poqcommerce.com
Comvita and Marketo: Natural Health gets Savvy - Kylie Glover Marketo
Kylie Glover, Vice President of Marketing for Comvita, shares her company's customer experience using Marketo's marketing automation software and discusses how it enabled Comvita to nurture prospective leads and build strong relationships with their audience.
Millard Brown Business Challenge: Prepare a growth plan for a household brand. Is there a growth opportunity? What is your activity plan for the brand? What is your communication plan? What is your media strategy both traditional and digital?
Jure Siric
Managing Director Modepack
Packaging represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for eCommerce. Learn how custom packaging is strengthening your brand and increases your sales.
Jure Siric is an owner and Manging Director at Modepack. Factory that is packaging specialist focused on producing high-quality e-commerce and courier packaging. Located in Zagreb, Croatia and open to doing business with clients from all over the world. Driven by progressive thinking. Lead with a creative approach. Equipped with sophisticated machinery, operated by highly skilled and motivated professionals. Committed to making high-quality custom-made products, versatile in size and shape, that meet all of customer's needs, as well as the highest standards of environmental protection. Flexible in doing business and always eager to face the challenges of the increasingly demanding and fast-growing markets.
House of Fraser case study with Poq and DemandwareMichael Langguth
Our co-founder Michael Langguth held a webinar with Demandware and House of Fraser's Mobile Business Development Manager, Antonio Tella, about how the retailer has managed to achieve remarkable results with its current iOS and Android app offering.
Questions covered in the webinar include:
How can apps be used to design a great multichannel experience for consumers?
What’s the business case for an app when your website is mobile optimised? Which key metrics do House of Fraser use to measure the performance of the app?
How can Demandware Commerce and your warehouse management system be integrated with your app?
Which issues did Poq and House of Fraser consider when they integrated a native app with Demandware Commerce?
What are the advantages and disadvantages of building an app on a SaaS platform?
To watch the webinar, visit: http://bit.ly/1cMBe0S
To find out more about the Poq app commerce platform, visit: http://poqcommerce.com
Comvita and Marketo: Natural Health gets Savvy - Kylie Glover Marketo
Kylie Glover, Vice President of Marketing for Comvita, shares her company's customer experience using Marketo's marketing automation software and discusses how it enabled Comvita to nurture prospective leads and build strong relationships with their audience.
We manufacture, design print and install lamppost brackets and banners.
http://www.lamppostbanners.com
We can just supply the brackets or deliver the full service - whatever your requirements. We can also secure the necessary permissions from Highways departments to use the columns you want.
PositioningBlue is a detergent that contains Sodium percarbonate.docxharrisonhoward80223
Positioning
Blue is a detergent that contains Sodium percarbonate, natural ingredient unique on the market for the removal of up to tough stains. It has a fresh scent that takes us back to nature. It also prevents the colors are desmerezcan washed after washed, making the experience a unique and durable for your clothes. Its position is based on its slogan "The power of Blue", used in the media especially on digital, in its marketing campaign. " Their packaging as well as its ingredients are composed of eco-friendly materials that help to safeguard our environment. In addition to being lightweight, easy to carry and store packaging and above all economical, perfect for the market that is Blue.
KW made a "Canvas technique" of their model of business in order to add value to their ideas and present your product in an organized way, while promoting it develops:
Strategy and objectives
General strategy
Grow by 7% per year over a period of four (4) years through increase in the sale of the product and image change jobs. On the other hand, is their interest retain existing customers and attract new. After having evaluated the market analysis, SWOT analysis, w poses the following strategy:
· Add new places of sale of the product at strategic points reaching more customers.
· Add a new product design, renewing the image.
· Therefore, it will be distributing product samples at fairs, conventions, moles, festivities and activities nonprofit in newspapers, hotels and guest house, focused on social classes middle and low to maintain and enter new markets.
· Through advertising exchanges, will be the logo in different media, social networks and programs.
· There will be a call center for information in general and service to the client in order to keep customers informed and answer or channel any doubt or question
Specific objectives
After implementing different strategies, identified analyzed competitive intelligence systems, w formulated the following objectives:
1. to be the leading brand in the market of detergent for washing clothes. Create new navies with the community maintaining quality standards.
2. produce an annual yield of 7% on investment.
3 impact new customers with an intense promotion in low-income sectors.
4. create and promote ecological awareness and the proper use of natural resources in our customers.
5. implement new technological tools for the analysis of data-based decision making and improve the quality of the product.
6. increase the Blue detergent sales in different distribution channels.
Strategies of Marketing programs
Product
Blue in white container detergent, which highlights its logo blue, distinctive and refreshing, which lives up to its name. The company's goal is to cover and meet the different needs of people. This is why that Blue detergent has the following characteristics:
Diversity of odors as: Lavender, mountain, tropical fruits and fresh air breeze.
It keeps the colors vibrant and radiant whi.
Event Media Marketing Plan
There are two Marketing plan in this assignment in two different formats which will help you in getting an idea of how to make an event media marketing plan including the budgets,planning, strategies,promotion etc.
We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and requirements.
Our services are divided into three broad categories namely Event Marketing, Promotional Marketing and Social Marketing;
These cover Music and Sporting Activations; Trade and Retail Marketing; Behavioural Change and Cause Related Marketing;
Searching for a new challenge in Dallas, TX, building brands in the food, beverage and consumer segments. Offering integrated marketing at retail which drives sales and exceeds customer expectations.
From Consumer to Collaborator: Reimagining the Marketplace as If People MatteredSustainable Brands
It's time for the word "consumer" to go away. The advent of social media has created a two-way conversation between brands and customers, making the model of "we create, you consume" pejorative and out of touch. People don't want to be defined by what they purchase but crave relationships with purpose. Brands and organizations need to elevate individuals and create experiences or platforms that make them a collaborator versus consumer. Otherwise they risk insulting individuals from the modern marketplace who will take their business somewhere else.
Join John C. Havens, Founder of The H(app)athon Project, and author of, Hacking H(app)iness – Why Your Personal Data Counts and How Tracking it Can Change the World (Tarcher/Penguin) as he moderates a discussion on the evolution of the word, "consumer" to discover what better terms can be utilized by brands to honor individuals in a world not driven by wealth. He'll be joined by Matt Hogan, CEO of Datacoup, a company creating the Personal Data Marketplace that lets individuals 'unlock' and profit from their data, along with Nick Stein, SVP of Marketing for Vision Critical, a customer intelligence platform that helps companies to build engaged, secure communities of customers they can use for ongoing, real-time feedback and insight.
What You Will Learn:
Learn how the rise of privacy concerns is causing individuals to guard and manage their Personal Data in ways that will directly affect brands and marketers.
Learn how brands are utilizing one on one relationships with their fans to create a new, empowered customer versus a consumer of the past.
Learn how the term, "consumer" is evolving with the rise of the Quantified Self movement and how brands can embrace transparent tracking to build relationships with individuals based on purpose as well as profit.
Visit the SB Library to view the recording of this webinar.
www.sustainablebrands.com/library
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
We manufacture, design print and install lamppost brackets and banners.
http://www.lamppostbanners.com
We can just supply the brackets or deliver the full service - whatever your requirements. We can also secure the necessary permissions from Highways departments to use the columns you want.
PositioningBlue is a detergent that contains Sodium percarbonate.docxharrisonhoward80223
Positioning
Blue is a detergent that contains Sodium percarbonate, natural ingredient unique on the market for the removal of up to tough stains. It has a fresh scent that takes us back to nature. It also prevents the colors are desmerezcan washed after washed, making the experience a unique and durable for your clothes. Its position is based on its slogan "The power of Blue", used in the media especially on digital, in its marketing campaign. " Their packaging as well as its ingredients are composed of eco-friendly materials that help to safeguard our environment. In addition to being lightweight, easy to carry and store packaging and above all economical, perfect for the market that is Blue.
KW made a "Canvas technique" of their model of business in order to add value to their ideas and present your product in an organized way, while promoting it develops:
Strategy and objectives
General strategy
Grow by 7% per year over a period of four (4) years through increase in the sale of the product and image change jobs. On the other hand, is their interest retain existing customers and attract new. After having evaluated the market analysis, SWOT analysis, w poses the following strategy:
· Add new places of sale of the product at strategic points reaching more customers.
· Add a new product design, renewing the image.
· Therefore, it will be distributing product samples at fairs, conventions, moles, festivities and activities nonprofit in newspapers, hotels and guest house, focused on social classes middle and low to maintain and enter new markets.
· Through advertising exchanges, will be the logo in different media, social networks and programs.
· There will be a call center for information in general and service to the client in order to keep customers informed and answer or channel any doubt or question
Specific objectives
After implementing different strategies, identified analyzed competitive intelligence systems, w formulated the following objectives:
1. to be the leading brand in the market of detergent for washing clothes. Create new navies with the community maintaining quality standards.
2. produce an annual yield of 7% on investment.
3 impact new customers with an intense promotion in low-income sectors.
4. create and promote ecological awareness and the proper use of natural resources in our customers.
5. implement new technological tools for the analysis of data-based decision making and improve the quality of the product.
6. increase the Blue detergent sales in different distribution channels.
Strategies of Marketing programs
Product
Blue in white container detergent, which highlights its logo blue, distinctive and refreshing, which lives up to its name. The company's goal is to cover and meet the different needs of people. This is why that Blue detergent has the following characteristics:
Diversity of odors as: Lavender, mountain, tropical fruits and fresh air breeze.
It keeps the colors vibrant and radiant whi.
Event Media Marketing Plan
There are two Marketing plan in this assignment in two different formats which will help you in getting an idea of how to make an event media marketing plan including the budgets,planning, strategies,promotion etc.
We are a full service experiential, event marketing agency that designs and executes brand oriented activations. The services we render are designed to deliver on specific brand needs and requirements.
Our services are divided into three broad categories namely Event Marketing, Promotional Marketing and Social Marketing;
These cover Music and Sporting Activations; Trade and Retail Marketing; Behavioural Change and Cause Related Marketing;
Searching for a new challenge in Dallas, TX, building brands in the food, beverage and consumer segments. Offering integrated marketing at retail which drives sales and exceeds customer expectations.
From Consumer to Collaborator: Reimagining the Marketplace as If People MatteredSustainable Brands
It's time for the word "consumer" to go away. The advent of social media has created a two-way conversation between brands and customers, making the model of "we create, you consume" pejorative and out of touch. People don't want to be defined by what they purchase but crave relationships with purpose. Brands and organizations need to elevate individuals and create experiences or platforms that make them a collaborator versus consumer. Otherwise they risk insulting individuals from the modern marketplace who will take their business somewhere else.
Join John C. Havens, Founder of The H(app)athon Project, and author of, Hacking H(app)iness – Why Your Personal Data Counts and How Tracking it Can Change the World (Tarcher/Penguin) as he moderates a discussion on the evolution of the word, "consumer" to discover what better terms can be utilized by brands to honor individuals in a world not driven by wealth. He'll be joined by Matt Hogan, CEO of Datacoup, a company creating the Personal Data Marketplace that lets individuals 'unlock' and profit from their data, along with Nick Stein, SVP of Marketing for Vision Critical, a customer intelligence platform that helps companies to build engaged, secure communities of customers they can use for ongoing, real-time feedback and insight.
What You Will Learn:
Learn how the rise of privacy concerns is causing individuals to guard and manage their Personal Data in ways that will directly affect brands and marketers.
Learn how brands are utilizing one on one relationships with their fans to create a new, empowered customer versus a consumer of the past.
Learn how the term, "consumer" is evolving with the rise of the Quantified Self movement and how brands can embrace transparent tracking to build relationships with individuals based on purpose as well as profit.
Visit the SB Library to view the recording of this webinar.
www.sustainablebrands.com/library
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
2. Waitrose - AGMs
Consistently delivered memorable AGMs for the branch 2011-2013, showcasing
achievements and business results, being fully accountable for the AGM event
2013 (The latest movie, produced in-branch, won the branch £500 from head
office)
3. Waitrose – 75th Anniversary Tree Planting
Project
Planned, budgeted and implemented a successful project with local schools, to
celebrate 75 years in the partnership for Waitrose and engage in the community,
promoting our brand (providing opportunity for partners to get involved too).
“HEDDON: PUPILS LEARN TO LEND A HAND”
“Staff from Waitrose joined in the fun, planting fruit trees with the children to create a school orchard, and a
celebratory assembly was held to share the school’s work with parents and the community.”
Our tree planting day was a huge success! The weather was amazing, the team from Waitrose were fantastic and our
children had a brilliant afternoon - they all loved it and spoke about the experience for days later! We've had lots of
comments from parents about how lovely the trees look/ will be so can I please just say a huge thank you again for
thinking of our school as part of your project.
4. Waitrose – Marketing Proposal
Recognised commercial threats
(and opportunities)
and proposed a marketing solution to
Branch Management team
5. Waitrose – Partner Voice Coordination &
Facilitation
I coordinate our Partner Forum: facilitating meetings, working with the
management and Partner Voice team to meet business and partner needs.
Influencing partners to get involved with PartnerVoice, and embrace co-
ownership
Promote meetings in both agendas and outcomes, capturing Partner Opinion
across the branch
6. Waitrose – In-branch Media
Designed 2012 Business Plan with management team to display at branch
entrance, making it easy to follow and stand out, reaching partners
7. Waitrose – In-branch Media
Designed other various promotional media for both customers and partners
Quick check promotion poster and right, customer promotion of branch
“Community clean-up”
8. Waitrose – Community Marketing
Actioned voucher delivery in Ponteland, interacting with locals, then recommended
targeting outside the catchment area (Heddon on the Wall) and actioned this
voucher-drop.
9. Waitrose – Merchandising
Actioned four outstanding range reviews as part of team leader development in
2013, improving the merchandising standards in branch
This improved branch presentation and customer perception by reducing
unnecessary gaps and promoted working together (Improving communication
between sections). Wastage consequently decreased in these sections.
10. Waitrose – Social Media
Utilising social media to reach (and link) partners and customers
Created Branch Twitter page, to provide a platform to interact with current
and future customers
Promote myWaitrose, branch tastings and marketing support through this
11. Waitrose – Supporting Partnership CSR
Investigated the possibility of sending branch’s waste food to an Anaerobic
Digestion facility, and acted as an ambassador for the business by attending an
open day at Cockle Park to be shown the technology and represent the
partnership’s commitments.
I fed my findings back to the Waitrose head of Waste Management, to support
the partnerships aims to eventually divert all food waste from landfill
12. Waitrose – Getting to Know You
Worked with 3 partners across group J to
market the “Getting to Know You” design – an
initiative to build stronger relationships
between management and non-management
partners
The final design was used on posters, mugs,
mouse-mats and notepads across the Business
13. Waitrose – Local Marketing at
Community Events
“Inner Wheel” Wine & Cheese Evening – Presented and showcased wines to
members of the organisation at a social evening, promoting the business
through our selection of excellent products
Rotary Club Gala Concert – Provided a champagne reception for VIP Guests,
promoting our Spanish Cava and commitment to the community
15. Strengths
Strong, established, respected brand and current market leader – Never Knowingly
Undersold
New “Home” range and established own brand John Lewis products
Omni-channel – e.g. Click & Collect incorporates online and Waitrose; appealing to modern
day customers and busy lifestyles
Most “isolated” branch in the business (Edinburgh and Manchester are next closest) so this
gives a huge target customer base in the North East of England compared to the South.
16. Weaknesses
No Twitter page for John Lewis Newcastle – Main John Lewis page has twice posted
about “#JLNewcastle” but no page exists. Customer Facebook page also is not
setup.
Expensive perception by the wider public – actually we’re good value given our
excellent service, product knowledge and warranties (Never Knowingly Undersold)
Younger audiences perceive John Lewis as being for “older people”
Competitors have a range of concessions within their floor space, allowing access to
younger customer base
17. Opportunities
Waitrose growth in the North is looming, so this provides opportunities to attract Waitrose
customers, and promote John Lewis through Waitrose branches (e.g. TV’s for Waitrose use or
during the World cup)
Local Marketing events could be made more efficient and really push the John Lewis brand if
they were jointly supported by Waitrose (e.g. Living North)
myJohnLewis Card – myWaitrose cards are seeing a huge uplift and this can be mirrored across
the business with the myJohnLewis rollout, increasing footfall
Two year EHT Guarantees – Unique point of difference from the market – Can push this for
Christmas
Click & Collect trial in Spar & McColls – Chance to penetrate more of the market
18. Threats
Debenhams, Fenwick, House of Fraser – Debenhams in particular have two
stores in the area
Fenwick’s clearance sale is promoted heavily through leaflet drops and Radio
advertising
Price matches amongst local competition – these need to be monitored closely
to maintain a competitive edge
State of the economy can influence customers to shop elsewhere due to our
sometimes “expensive” perception
