Hudson’s Coffee
Overview
• Hudson’s Coffee is one of Australia’s most successful and
recognisable coffee shops with over 70 stores across the
country.
• Pride themselves on giving consumers the best coffee shop
experience throughout Australia.
• They have the ability to reach their 150,000+ members daily
with messages, emails and promotions.
• Their product appeals to a wide demographic.
• Strong position in the market with a dominance in airports,
making it difficult for new entrants.
• Hudsons has had huge success in airports and hospitals.
Marketing issues
• Under utilisation of the large quantity of
members they have.
• No strategy has been put in place to acquire
new customers or members.
• Free advertising is not taken advantage of
(social media).
New Strategies
• Hudson’s can begin taking advantage of their 150,000+
members to acquire more customers by sending their
members emails on promotions such as ‘sign up a friend and
receive $5 store credit’ or ‘bring a friend in and receive a free
coffee’. This can be advertised on social media sites as well
and will overall help increase the customer base and may
bring competitors customers in store.
• In addition to operating airports and hospitals, Hudson’s could
also look at operating near train stations specifically in
Melbourne. This suits the target market of students and
workers that catch transport to and from school and work.
Communication tools
• Social media (Facebook, Instagram) - To
primarily reach the majority of customers and
communicate the new strategies.
• Email – To reach members and communicate
rewards and information.
• Signs in stores to show promotions.
Conclusion
• Hudson’s Coffee has a great customer base
and should attempt to increase this even
further by offering rewards for to introduce
new customers to the business.
• Hudson’s can also look at expanding the areas
they reside in including train stations.
• Use of social media, emails and signs will
assist this.

Hudson’s coffee

  • 1.
  • 2.
    Overview • Hudson’s Coffeeis one of Australia’s most successful and recognisable coffee shops with over 70 stores across the country. • Pride themselves on giving consumers the best coffee shop experience throughout Australia. • They have the ability to reach their 150,000+ members daily with messages, emails and promotions. • Their product appeals to a wide demographic. • Strong position in the market with a dominance in airports, making it difficult for new entrants. • Hudsons has had huge success in airports and hospitals.
  • 3.
    Marketing issues • Underutilisation of the large quantity of members they have. • No strategy has been put in place to acquire new customers or members. • Free advertising is not taken advantage of (social media).
  • 4.
    New Strategies • Hudson’scan begin taking advantage of their 150,000+ members to acquire more customers by sending their members emails on promotions such as ‘sign up a friend and receive $5 store credit’ or ‘bring a friend in and receive a free coffee’. This can be advertised on social media sites as well and will overall help increase the customer base and may bring competitors customers in store. • In addition to operating airports and hospitals, Hudson’s could also look at operating near train stations specifically in Melbourne. This suits the target market of students and workers that catch transport to and from school and work.
  • 5.
    Communication tools • Socialmedia (Facebook, Instagram) - To primarily reach the majority of customers and communicate the new strategies. • Email – To reach members and communicate rewards and information. • Signs in stores to show promotions.
  • 6.
    Conclusion • Hudson’s Coffeehas a great customer base and should attempt to increase this even further by offering rewards for to introduce new customers to the business. • Hudson’s can also look at expanding the areas they reside in including train stations. • Use of social media, emails and signs will assist this.