This document provides guidance on logo design for a restaurant concept. It discusses key characteristics of effective logos such as being clean, simple, readable, and unique while communicating information about the company. Students are instructed to brainstorm restaurant name ideas, choose a logo for an unknown restaurant, and analyze the logo's colors, shapes, implied food/drink type, communicated vibe, and overall effectiveness. The goal is for students to understand how logos convey a message about a brand through visual design elements.

1. Warm Up
• Think about a time that you really enjoyed at a
restaurant.
• Write down the restaurant name and it is special to
you.
• What did you eat? Describe what you remember
about your meal.
• Now, sketch the logo of that restaurant.
• Does anything about that logo match your
experience in the restaurant?

2. How do logos communicate a message?

3. How do logos communicate a
message?
• COLOR
• Type – combination of typeface
(font), size, spacing
• Shapes or alterations
• Effects (sometimes)

4. What makes a GOOD
logo?
• A GOOD logo is:
o Clean (not too detailed)
• Easily made black & white only
o Simple (not complicated)
• Basic shapes
• No more than 3 colors
o Readable
o Communicates about the company
o UNIQUE and recognizable

5. Can you recognize these
logos?

6. Which is the real Dunkin’
Donuts logo?
• Which idea
communicates the idea of
“donuts” most accurately?
• WHY?

7. 5.1 Restaurant Concept
Brainstorming
1. Make a list of 25 restaurant ideas/names. (You
must number them!)
2. Circle 3 names you might use.
3. Propose your restaurant name to your client (Mrs.
Hamby).
4. After your restaurant concept is approved,
complete 5.1 Restaurant Background worksheet
(on Media Arts Share Drive).

8. Unknown Restaurant
• Now choose a logo for an unknown restaurant (see
4.3 Restaurant Logos folder on Media Arts Share
Drive).
• Answer these questions:
1. List the colors used.
2. Describe the lines and shapes in 5 words. (ex. Thick/thin, straight/curvy,
cursive/block, etc.)
3. What type of food or drink do you think this restaurant serves?
4. What does the logo communicate about the restaurant? (Is it expensive?
Family-friendly? Casual? Fast-food? Etc.)
5. Do you think this is a “GOOD” logo? Why or why not?