1. Colt 45
Put some juice back into your life

2. There’s no style like the 80’s
The 80’s gave rise to some of the greatest artists that the world
had ever seen, and is arguably one of the greatest decades for
music the world has ever seen.....
In this decade the most
memorable entertainer the
world had ever seen
achieved massive success
with hits such as
Thriller
Billie Jean
Human Nature
Man in the mirror
Smooth Criminal
The list can go on ....
Lets take a tour of the
genre’s, style and icons of
the 80’s !

3. Popular Original Popstars
Some of the most influential icons of the 80’s and still to
the present day were pop stars ! Artists such as Prince,
Madonna and the late Michael Jackson had debatably
reached the peak of their career’s around this time !
Madonna was regarded as the most
ground breaking female artist of the
80’s, and was noted for her fashion
sense!
Madonna was viewed as an icon when
discussed in my focus group and I am
sure she would be a welcome addition
to my magazine.

4. Do you like it hard, heavy or glam
?!
Rock branched off into many different varieties in the 80’s meaning
that sometimes it was hard to keep up!
The titled genres became some of the most dominant in the music
industry in the 80’s. See Bon Jovi below. However could it just be a
period thing ?
In my market research I found out that
people mostly prefer to hear about the
artists current actives and specifically
about Bon Jovi !
However bands such as Led Zeppelin
were no-where near as popular...

5. Electronic 80’s
Electronic music began in the 80’s with many pioneering artists
using this new found genre and technology to create never
before heard sounds and beats !
In my magazine I will have to mention the genre ‘electronic ‘
because the 80’s is where it all began. It will broaden my
audience to different sexualities, as in the early 80’s electronic
was favoured by the homosexual communities.
New order were one of the many
bands to embrace this genre
with songs such as ‘Blue
Monday’.
Duran Duran also ventured into
this genre with many of their
songs !

6. Hip Hop To The Beat
Would an 80’s magazine be complete without a mention of hip-hop
?! Of course not ! With huge artist such Run DMC, The Beastie
Boys and Public Enemy dishing out huge hits they gained
recognition and exhibited a stronger influence on the music
industry.
Many people in the focus
group expressed an
interest in Run DMC
(see picture left) as well
as other Hip Hop bands
and would love to read
about their current
activities !

7. Visual Iconography

8. Who wants to read THIS ?!
This magazine is aimed at young people, not in age but at heart !
They would have been young free and happy teen’s in the 80’s, this
makes the target audience age any gender around the 40’s to 50’s.
They will be experienced in life and be holding down full time jobs,
so they would not want to read a magazine that is written for
teenagers, they would want to read well written, up-to-date articles
with hints and subtle tones of 80’s.
Hopefully they will relate the 80’s to being happy and so this subtle
underlining tone should make the readers reminisce about the ‘good
old days’.
This magazine should relate to any class because they all had to
live through the 80’s and so would have shared the same
experience.

9. Targeting The People
Colours – Neutral colour scheme with the dash of bold to
captivate the reader.
Make articles and writing straight to the point with no ‘waffling’.
Make the cover sophisticated and elegant by using layers to
draw the reader into focusing on the front page, and keep the
same theme throughout.
The language style would well written but without technical
words to make the magazine easy to read/enjoyable without
making it childish.
Subtle use of comedy in the form of jokes will also add to the
enjoyment gained from reading the magazine.
Feature articles I would include are mainly interviews with 80’s
stars from different genre’s about current affairs.
I would not use graphics because I do not think the target
audience would appreciate them.

10. There will only be one image on the cover and it will
always be of an artist looking at the camera as if to give
eye contact to any potential readers making them pick
up the magazine.
The images throughout the magazine will be varied
showing different genre’s artists as well as other related
items to the articles.
A few example’s of the layouts I wish to imitate are
below;