Pop music is a cutthroat business that relies on strong rhythms and beats, with words following the beat. Artists often use sample beats for inspiration, and must move with the times to have a catchy "hook" that sticks in audiences' heads. Since the 1960s, many artists have written their own songs, whereas before the mid-1960s record labels would write singles and match them to artists. Songwriters need skills to work instantly with different artists and genres. The Beatles were the first artists to write their own songs.

1. Pop Music Cut throat business Strong rhythm and beat Words will follow beat uses sample beats for inspiration eg Mark Ronson Move with the times 'The Hook' - any bit of a song that sticks in the audiences head Motown - set down rules for pop music today Different degrees of a manufactured artists Since 1960's Many artists have wrote their own songs Before mid 1960’s labels wrote singles and matches to artists Skills of a songwriter - is to work instantly with different artists and genres The Beatles were the 1st artists to write their own songs Beat will change a lot until happy