The document provides an analysis of different shots in a music video to understand how they convey meaning and sell the artist's image. It summarizes that close up shots of the artist's face establish her identity to help sell her music. Mid shots show her dancing to follow pop conventions while keeping her outfit feminine. Long shots emphasize pink backgrounds and flowers to portray a romantic theme, while placing the artist off-center draws attention to other elements that fit the theme. Extreme close ups again focus on the artist's face and smirk to illustrate the sexual lyrics.

1. Shot Type: Analysis:
Close Up of the artists face – shows the audience who the artist is -One of the establishing shots show the artist center frame so the audience
and there for is recognizable to sell to the audience. This is also can grasp the identity of the artist which can help sell her, bringing in more
proven by the fact she is centered in the shot. profit.
Time: -Her hair is the main focus of the shot as it is bright red, which set the theme
0:16 of the pink and red undertone colouring of the music video to the audience.
This is so that the audience will be able to recognise the video and associate
these colourings with the artist, also selling her.
-The roses in the background also runs in with this theme, also conveying a
flirty, girly vibe.
-There is also a soft focus, which, too, conveys a soft, girly, pink theme. This
suggests to the audience a romantic yet flirty feel, which is illustrative if the
song.
Edit:
Lyric: It cuts to a long shot of the artist in a pink field, shown below, which shows the
‘ la la la laa’ audience the setting of that shot before it commences. Then cuts to a close up of
her throwing petals at the camera, thus establishing the feminine theme to the
audience.
Shot Type: Analysis:
Mid shot of the artist – shows the audience the artist herself, her -This shot shows the artist singing and dancing which is a convention of the
outfit and her dancing which all follow the pop conventions. pop genre.
Time: -She is still center frame, which again, draws attention to her, making her the
0:35 first thing the audience sees.
-Her outfit is very feminine and girly which follows the theme of this video
and so is easier for the audience to grasp the overall theme. However, it is
still quite a sexy outfit, which follows the pop genre as it sexualizes women.
-Her hair is still the same which draws the attention to her and the flower in
her hair also conveys the feminine feel.
-Also, the background shows fields of flowers, keeping in with the theme.
-The pink colouring, apparent in every other shot, also suggests the flirty
nature of the video, which, too, corresponds with the lyrics of the song.
Edit:
Lyric: The video cuts to a Long shot of the artist in front of a wall of pink flowers, still
‘Like I’m a hot ride’ demonstrating the femininity of the video to the audience. However, her pose
suggests the running sexuality of the video and the song to the audience, as well
as the outfit she is wearing.

2. Shot Type: Analysis:
Long Shot – able to see the field and the balloons, as they are the -The shots shows the artist in the bottom left of the screen so the audience can
main focus. This is also confirmed with the placement of the artist mainly see the field and the balloons, which draws the audiences attention to
in the bottom left. the fun and girly aspect.
Time: -The pink field still keeps within the theme, which allows the audience to feel
1:42 the romance, conveyed in the lyrics. Also, as it is current throughout the whole
video, it allows the audience to not get distracted by anything else and to adopt
the flirty, feminine romance portrayed.
-The audience also gets a sense of fun from this shot from the balloons which
are in feminine colours. This also illustrated the lyrics and upbeat music which
emits happiness, fun and romance to them.
-Her outfit, as well as also being feminine, keeps to the convention of sexuality
as it shows off her body. However, this is contrasted by the white, which
represents purity.
Edit:
Lyric: The next shot shows a mid shot of the artist in the right of the shot though the
‘like I’m the only one who knows your heart’ camera pans right so the artist is in the center of the shot, displaying to the
audience the ongoing movement which conveys the upbeat pop song, yet also
confirms that she is the center of attention.
Shot Type: Analysis:
Long Shot – emphasizes the emptiness of the location which is -This shot is very illustrative of the lyrics as it shows the artist at the side of the
established with the placement of the artist as it shows the shot with the rest of the location looking empty, representing the rest of the
audience the location but conveys her being the ‘only girl’ and that world and she is by on her own looking free an in a state of ecstasy which
she is on top of the world, relative to the lyrics. conveys her rapture of being made to feel like the ‘only girl in the world.’
Time: -The colours are still within the flirtatious, girly theme, making the audience feel
2:33 safe within the theme, but also feel flirty and empowered.
-Her dress also follows this code, but blends into the background, creating an
illusion of not wearing clothes which illustrates the sexuality of the song.
However, the bottom of her dress is a bright, hot orange and is ruffled which
stands out against the rock and so draws attention to that region and suggesting
that she is on fire – a sexual suggestion which follows the pop convention.
Lyric: Edit:
‘Only girl in the world’ The video cuts to a mid shot of the artist, though the camera is placed slightly
behind the artist which displays to the audience that she is the dominant figure,
illustrative of the lyrics that she is the ‘only girl in the world.’ Also, the camera
keeps in with the 180° rule as the shot is still on the right hand side of the artist.

3. Shot Type: Analysis:
Extreme Close Up of the artist – reinforces her image to the -The shot shows an extreme close up of the artists face, again, bringing
audience. attention back to her to let the audience know that this is the face of the
Time: artist, so to remind them who’s product they’re buying into, which is
3:02 common in this genre and is seen in Justin Bieber - Baby.
-The artist also has a seductive smirk on her face, illustrating to the audience
the sexual nature of the lyrics of making ‘it last all night.’
-The flirty, girly pink undertones are also present, keeping in with the theme
that suggests that the target audience is females from these colours but also
due to the flirtatiousness of them, making women feel empowered in their
sexuality.
Edit:
Lyric: It cuts to along shot of the artist infront of the wall of flowers, mentioned
‘Make it last all night’ earlier, in a pose that an older audience will recognise as conveying a sexual
connatation which is illustrative of the lyrics. It is also includes stop motion
quick cuts which cuts on the beat, keeping in with upbeat tone, conventional of
the genre.
Shot: Shot Type: Analysis:
75 Close Up shot – though the main focus is the artists breasts as -This shot shows the artist in an almost sexual pose, that only an older
you can’t see her face, reinforcing the sexuality of the song. The audience would recognise which is illustrative of the song as it and shows the
shot is also in slow motion, highlighting to the audience this artist to be in a state of bliss.
section which is an important piece of narrative and also the -Her breasts are also the center of the shot, and so focus, illustrating the
intensity of it. sexual nature of the song and also a common convention, seen with other
Time: artists such as Nicki Minaj.
3:44 -The fireworks represent sex to the audience, which come from the
expression of ‘fireworks in the bedroom’ which the older audience will
understand. This is also suggested by the use of smoke to represent the heat
of sex. This displays to the audience intensity and the power of sex conveyed
in this song. This entices women to want to do the same and can do through
this song, therefore selling more records.
-It is shown to be night time and, to some people, this is a sexual time of day,
and also conveys the end of the song as night represents an end to the day.
Edit:
Lyric: It cuts to an extreme close up shot of the artist, which, conventially to the
‘understands’ genre, focusing the audiences attention back to the artist and her image.