PoolResponse allows homeowners to remotely control and monitor their pool pumps through a cloud-based system, helping save energy and money while keeping pools clean and healthy. It aims to reduce the estimated 25-50% of energy wasted by single-speed pumps by automating pump operation based on sensor data. PoolResponse sees opportunities in the sizable US and Southwest pool markets and plans to partner with local dealers and utilities to sign up pool owners for its monthly subscription service.

1. CONFIDENTIAL
PoolResponse
combines
your
backyard
pool,
the
web
and
technology
by
remotely
controlling
your
pool
pump
through
the
cloud.
PoolResponse
can
help
you
save
energy
and
money...all
while
keeping
a
clean
and
healthy
pool.
.

2. CONFIDENTIAL
Over
5
million
US
pools
in
ground
pools
waste
25-­‐50%
of
energy
used
due
to
inefficiencies
Pools
are
the
center
of
family
fun
yet
have
high
maintenance,
energy
and
water
costs
Remote
network
opera6ons
can
save
pool
owners
money
every
month
PoolEnergy
is
the
first
mover
in
outdoors
residen6al
energy
management
SITUATION

3. CONFIDENTIAL
“Single
speed
pumps
on
mechanical
6mers
run
at
least
five
to
six
hours
per
day,
if
not
around
the
clock,
consuming
energy”.
(Department
of
Energy,
2012)
PAIN
ACROSS
THE
NATION

4. CONFIDENTIAL
INTEREST
IN
THE
SOUTHWEST
• There
are
nearly
1.3
million
pools
in
the
Southwest
markets
• PoolResponse
has
received
inquiries
from
five
of
these
local
U6li6es
regarding
our
program
Bay
Area
Los
Angeles
Orange
County
Sacramento
Phoenix
San
Diego
Las
Vegas

5. CONFIDENTIAL
MARKET
SIZE
Territory
Model
United'States All''Pumps 5.1$Million5.1'Million
United'States Single'Speed'Pumps 3+$Million
Target'Market'Counties All'Pumps 1.3'Million
Target'Market'Counties Single'Speed'Pumps 1'Million
Target'Market'Objective
Target'Market''Product'
Price
Revenue'Potential'per'
Year
20%'of'Pools'with'Single'Speed'Pumps
$740'Controller'&'3'Year'Subscription
PoolResponse™$Above$Ground$Pool$Market
'''''Potential'Revenue'Figures'DO'NOT'include'Premium''''''''''''''
Subscription'offerings'and'power'aggregation'for'Utilities.
$50,000,000
PoolResponse™
In
Ground
Pool
Market

6. CONFIDENTIAL
Email
Message
PROBLEM
&
SOLUTION
Over
3
million
single
speed
pool
pumps
waste
$25-­‐100
of
electricity
every
month
PoolResponse

7. CONFIDENTIAL
PoolResponse
San
Diego
Opera6ons
Field
Specialist
PAYAN
8
Affiliates
Cer6fied
Dealer
8
Affiliates
Cer6fied
Dealer
8
Affiliates
Network
Opera6ons
Los
Angeles
Opera6ons
Field
Specialist
Lead
Dealer
8
Affiliates
Cer6fied
Dealer
8
Affiliates
Cer6fied
Dealer
8
Affiliates
NOC
Services
Las
Vegas
Opera6ons
Field
Specialist
Lead
Dealer
8
Affiliates
Cer6fied
Dealer
8
Affiliates
Cer6fied
Dealer
8
Affiliates
NOC
Services
San
Diego
Opera6ons
Field
Specialist
Lead
Dealer
8
Affiliates
Cer6fied
Dealer
8
Affiliates
Cer6fied
Dealer
8
Affiliates
NOC
Services
Network
Opera6ons
(NOC)
DEALER
NETWORK
MODEL
Remote
Energy
Management
Dealer
Network
Model
• 5-­‐10
CerUfied
Dealer/Affiliates
per
Metro
• 3000
-­‐
5000+
Pools
per
Dealer/Affiliate
Territory
• Revenue
$0.6
–
1.5M/Dealer/Year

8. CONFIDENTIAL
Email
Message
Pool
Owner
Value
1. Save
Money
2. Save
Energy
3. Improve
Pool
Readiness
4. Improve
Pool
Quality
5. Simple
Dealer
Access
for
Customer
Service
Email
Message
VALUE
PROPOSITION
–
SUBSCRIPTION
PoolResponse
Service™-­‐
For
the
Pool
Owner
Monthly
Price
Launch
• Mobile/Outdoors
Experience
-­‐
Easy
View,
Se^ngs,
Alerts,
Reminders
$2.00
$1.00
• Monitoring
&
Act
–
Energy
AcUons/Results-­‐Oriented
&
One
Touch
$8.00
$6.00
• Customer
Care
&
Advice
–
24/7
-­‐
Web,
Email,
Chat
&
Mobile
$2.00
$1.00
• Cost
Reports
&
Savings
–
Cost
Hourly,
Daily,
Weekly,
Monthly,
ComparaUve
$4.00
$3.00
• Security
–
Account
Record,
Emergency
Status
&
Warranty
$2.00
$1.00
Monthly
Total
Value
$20.00
(
25%)
Discounted
Price
$15.00
(40%)
Payan
Launch
Price
$12.00
Pool
Dealer
Value
1. Increase
Revenues
2. Improve
Profits
3. Increase
Margins
4. Reduce
Costs
5. Add
Pool
Owners
6. Decrease
Churn

9. CONFIDENTIAL
Pumps
Cleaners
Robots
Heaters
LighUng
Camera
MoUon
Solar
IrrigaUon
Makeovers
Pool
Pumps
First
1. Add
MulKple
Pumps
2. Add
Heaters
3. Add
LighKng
4. Add
Sensors
5. Add
IrrigaKon
6. Pool
Water
Monitering
PoolResponse
Upgrades
ADD
OUTDOORS
ENERGY
&
WATER
SYSTEMS

10. CONFIDENTIAL
Founder
Investment
2014
$100K+
–
Co-­‐Founders
Validate
PoolEnergy
Management
(2014)
1. ParUcipated
in
CleanTechOpen
2. DNA
of
pool
services
innovaUon
(Payan)
3. Confirm
pool
energy
savings
4. Pilot
technology
and
processes
5. Define
PoolResponse
business
model
6. Design
subscripUon
services
7. Design
future
products
and
service
Use
Of
Founder
Funds
$28,000
–
B2B2C
applicaUon
requirements
$14,000
–
Hardware
$26,000
–
Customer
engagement
$11,000
–
InstallaUon
$21,000
–
Travel
and
Clean
Tech
AcUviUes
DISCOVERING
POOL
ENERGY
MANAGEMENT
Semi
Finalist

11. CONFIDENTIAL
ThingLogix
is
our
strategic
technology
partner
specializing
in
integraUng
the
Internet
of
Things
[IoT]
with
innovaUve
ideas
to
maximize
strategic
business
opportuniUes.
Their
experUse
focuses
on
innovaUve
technology
companies
assisUng
them
in
IoT
strategy,
development
roadmaps,
CRM
integraUon,
enterprise
applicaUon
architecture
and
development,
and
connected
asset
management.
PoolEnergy
partners
with
ThingLogix
to
deliver
deliver
the
specific
pool
pad
integraUon
support
for
addiUonal
pool
pumps,
cleaners,
robots,
heaters,
lighUng,
cameras,
solar,
and
irrigaUon
systems
to
save
energy
and
reuse
water.
ThingLogix
Technology
Team
Co-­‐Founder,
President
Prior
to
becoming
President,
Ms.
Vegis
was
responsible
for
both
MarkeUng
and
the
Dealer
and
Online
networks
working
with
cerUfied
dealers
and
manufacturers.
Previously,
Ms.
Vegis
has
had
field
leadership
roles
with
General
Motors
focusing
on
dealer
and
customer
relaUons.
She
also
lead
a
markeUng
consultancy
for
10
years.
She
is
a
graduate
of
Michigan
State
University,
with
studies
at
Oxford
in
InternaUonal
Business.
Victoria
[Vicki]
Vegis
Mr.
McEntee
has
built
the
team
and
partnerships
to
undertake
innovaUons
in
the
delivery
of
Energy
Efficiency
systems.
Mr.
McEntee
served
as
an
execuUve
with
IBM,
Oracle,
SGI,
and
ABC/Disney
and
was
a
venture
advisor
as
CEO
of
AUXO
for
a
decade.
He
is
a
graduate
of
Yale.
Pat
McEntee
Advisory
Board
Co-­‐Founder,
Vice
President
Mr.
Payan
has
been
a
CerUfied
Pool
Operator
(CPO)
and
a
California
Licensed
Contractor
for
29
years,
as
well
as
an
acUve
member
in
professional
organizaUons
that
are
responsible
for
higher
industry
standards.
He
is
a
naUonally
known
expert
in
pool
safety
and
pool
operaUons.
Javier
Payan
The
Team
One
of
the
naUon's
most
prolific
angel
investors
with
over
108
early
stage
technology
investments.
Serves
on
a
number
of
high
profile
non-­‐profit
boards
as
well.
Author
of
five
books
on
early
stage
business-­‐building,
and
in-­‐demand
speaker
at
naUonal
and
internaUonal
events
sharing
stories
and
wisdom
related
to
building
boards
of
directors,
trends
in
technology
and
valuing
young
corporate
enterprises.
Dave
Berkus
Advisory
Board

12. CONFIDENTIAL
Email
Message
SALES
FORECAST
5
Year
Financial
Forecast
YR
1
YR
2
YR
3
YR
4
YR
5
Total
Revenue
$87,094
$1,933,039
$6,534,801
$14,316,111
$19,374,962
Gross
Profit
$(62,569)
$(113,924)
$3,403,167
$9,175,622
$13,381,684
Gross
Margin
-­‐72%
-­‐6%
52%
64%
69%
Net
Income
(Loss)
$(371,844)
$(1,756,380)
$1,460,893
$6,854,719
$10,803,866
Key
Performance
Indicators
YR
1
YR
2
YR
3
YR
4
YR
5
Subcribers
Acquired
277
4204
12683
25131
27366
Cumula6ve
Subscribers
(incl
Churn)
268
4089
16174
38405
60435
Annual
Recurring
Revenue
$10,590
$510,800
$2,332,305
$5,989,285
$10,257,706
Total
Revenues
$87,094
$1,933,039
$6,534,801
$14,316,111
$19,374,962
Cer6fied
Dealer
Count
2
13
19
22
26
Recurring
Revenue
per
Subscriber
$39
$118
$144
$156
$170

13. CONFIDENTIAL
Bay
Area
Los
Angeles
Orange
County
Sacramento
Phoenix
San
Diego
Las
Vegas
Field
Valida6on
-­‐
$150K
Validate
Energy
Efficiency
Savings
SDG&E
Rebate
QualificaUon
Dealer
Launch
-­‐
$350K
IniUate
Offers
Selling
in
San
Diego
Product
development
Prove
Pricing,
CAC,
and
OperaUons
Setup
Dealer
Network
Model
Affiliate
Launch
-­‐
$700K
Scale
San
Diego
to
1000
subscribers
Product
commercializaUon
Pilot
and
Launch
Territory
#2
Territory
Expansion
-­‐
$1.3M
Scale
Territories
#1
and
#2
Validate
key
metrics
and
adjust
Advance
product
IP
and
funcUonality
Launch
Territories
3,4,
&
5
FULL
INVESTMENT
PLAN
INVESTMENT
STAGES

14. CONFIDENTIAL
PoolResponse is a B2B2C
platform connecting pool dealers,
pool owners, and utilities
saving energy, water, and money
all while keeping pools clean and
ready.

15. CONFIDENTIAL
PROVING
THE
POOLENERGY
MODEL
SDG&E
DEMONSTRATION
50
DemonstraUon
Systems
Prove
Key
Business
Model
Factors
1. Support
all
pool
pump
types
2. Confirm
owner/dealer
services
3. Prove
uUlity
energy
resource
value
4. Upsell
other
PoolResponse
services
5. Sell
25+
subscripUons
“Own”
PoolEnergy
Franchise
Innova6on
• Network,
Process,
Field
Tools,
Techniques,
Training,
and
Annuity
Services
• Products,
Services,
Offers,
New
Dealer
Revenue
Streams

16. CONFIDENTIAL
San
Diego
Opera6ons
Field
Specialist
Network
Opera6ons
Los
Angeles
Opera6ons
Field
Specialist
Cer6fied
Cer6fied
NOC
Services
Las
Vegas
Opera6ons
Field
Specialist
Cer6fied
Cer6fied
NOC
Services
San
Diego
Opera6ons
Field
Specialist
NOC
Services
PoolResponse
SUBSCRIPTION
SERVICE
3-­‐year
PoolResponse
$15-­‐50
per
month
energy
savings
Best Value
$680
–
with
$330
Rebate
$684
($19
per
month
subscrip6on)
$326
pool
energy
system
installed
$1,010
Value
(Energy
Financing)
1-­‐year
PoolResponse
$15-­‐50
per
month
energy
savings
Save Now
$380
–
with
$174
Rebate
$228
($19
per
month
subscrip6on)
$326
pool
energy
system
installed
$554
Value
(Energy
Financing)