1. How to take advantage of and
benefit from the 800 pound
gorilla next door
2. How Rochester benefits from the 800
pound gorilla next door
• What kind of Gorilla do
you have?
• Business Intelligence
• Have a Story to “Sell”?
• Strategize & Execute
Karen Pollard, CEcD
3. What kind of Gorilla is Boston?
(and is that the ONLY Gorilla?)
• Grand plans for new
development
– Olympic Bid 2024
• Advanced Tech-based
Center of Education
• Authentic History
• Private & Public Investment
• Deep bench of talent &
capital
• Other gorillas?
– Portsmouth, NH (18 mi)
– Why not the others?
Karen Pollard, CEcD
4. Business Intelligence
• Big Picture
– Development organizations
– Movers & Shakers
– Recent Projects, Current News
• Big Data & Little Data
– Invest in quality
– Make it relevant
• Branding
– Much more than a Logo
– Authentic promise
• SWOT analysis
– Be specific
• Competitive Analysis
– Dukakis Center @ Northeastern
– Buxton Company
• Partnerships
– Be choosy
– Be nimble
– It’s okay to try something one time
Karen Pollard, CEcD
5. Have a Story to “Sell”?
• Good News “Elevator
Pitch” 2 min or less
• Top 5 Projects
– Diversify
• Good Public Relations
• No “Best Kept Secrets”
• Leverage every
opportunity
• Positioning
Karen Pollard, CEcD
6. Strength – Advanced Manufacturing
• Tradition of manufacturing
textiles
• Educated workforce
• Low-er cost than Boston &
Portsmouth
• Value added (R&D)
• Composite Materials
• Health Care
• Back Office/Call Center
• Composite Materials
– Aerospace/defense
– Medical devices
– Automotive/marine
Karen Pollard, CEcD
NCS Global’s new
corporate HQ is the
first privately owned
LEED Silver
construction in
Rochester, NH
The joint venture between
Albany International (NH) and
Safran Aerospace (Fr) is
embodied in this 9 acre state-
of-the-art facility opened in
2014, producing composite
aerospace components for
Boeing, Airbus & COMAC.
7. Strength – Workforce Education
• Technology education
starts in Middle School
• Regional Technology
Center @ Spaulding High
School
• Great Bay ATAC
– 30,000 square feet ready
to train 500 employees
over next 3 years
– Working on a 2+2 BS with
university system of NH
Karen Pollard, CEcD
$20 Million Dept. of Labor Grant to
Great Bay Community College for
Advanced Technology & Academic
Center in Rochester, NH
8. Strength – Retail Project 1
Rochester Crossing
Karen Pollard, CEcD
• Act like a Site Selector
– Buildout Analysis
– Assess infrastructure
– Traffic Study
– Zoning & Permitting
– Have a Plan B
• Rochester Crossing (The
Wilder Company)
– 238,000 square feet
– +600 employees
• https://youtu.be/ve95
xlTyHEE
Before - 2008
After – 2012
9. Strength – Retail Project #2
Granite Ridge
Karen Pollard, CEcD
• Competitive: Zoning Unified &
Adopted, 710 Acres
• Analysis: Capacity for 2 MM Sq Ft
• Analysis: $3B Demand for
Amenities, Services &
Entertainment
• Waterstone Development Leasing
500,000 Sq Ft Grand Opening
Spring 2016
• Capital: P3 - Tax Increment
Financing $5 MM Phase 1, further
infrastructure up to $25 MM
1995 Value $28,145,137 - 186,372 ft2
2014 Value $64,126,634 - 594,316 ft2
2030 Est. Value $222,179,930 -
2,210,220 ft2
10. Phantom Gourmet BBQ & Country Fest
Rochester, NH June 26-28, 2015
Karen Pollard, CEcD
https://youtu.be/OL15Ec7YbM8
11. Thank You
Karen Pollard, CEcD
Karen Pollard, CEcD, EDP
Economic Development Manager
Rochester, New Hampshire
Karen.pollard@rochesternh.net
www.thinkrochester.biz
