A new poll by Sunday sales and cold beer advocates shows strong support for reforming Indiana's alcohol laws.

1. MEDIA ADVISORY
Statewide Poll to be Released on Alcohol Reforms
Public Advocacy Campaign Announced
WHO: Scot Imus, Executive Director, IPCA
Jay Ricker, Chairman, Ricker’s Oil
WHAT: A press conference announcing the results of a statewide poll on
alcohol reform issues conducted by Fabrizio, Lee and Associates.
Additionally, a new public advocacy campaign will be unveiled.
WHERE: North Atrium, Indiana Statehouse
WHEN: Monday, June 5th at 2 pm
WHY: Last week, legislative leaders announced the establishment of the
Alcohol Code Revision Committee, a two-year study of Indiana’s
arcane and antiquated alcohol laws. The Indiana Petroleum Marketers
and Convenience Store Association (IPCA) recently commissioned a
statewide poll on alcohol reforms. The results of this poll will be
released at the press conference.
INTERVIEW OPPORTUNITIES: Scot Imus
Jay Ricker
CONTACT: Scot Imus, IPCA Executive Director, (317) 313-0444, simus@ipca.org

2. POLL FINDS HOOSIERS STRONGLY SUPPORT COLD BEER SALES
INDIANAPOLIS - Seventy percent of Hoosiers favor giving drug, grocery and convenience
stores the right to sell cold beer according to a new statewide poll. Respondents also strongly
favored allowing Sunday carryout sales, and enabling liquor stores to sell a wider variety of
products.
“This poll confirms that Hoosiers view Indiana’s alcohol laws as nonsensical and in desperate
need of change,” said Scot Imus, Executive Director of the Indiana Petroleum Marketers and
Convenience Store Association (IPCA). “We are encouraged that this has been acknowledged
by the leadership of the General Assembly with the announcement last week of the
establishment of the alcohol code revision commission.”
When confronted with a list of possible choices, Hoosiers favored allowing all licensed retailers
the right to sell cold beer by 71 percent; permitting Sunday carryout sales by 65 percent; and
repealing the commodity restriction on liquor stores by 64 percent. Of other listed reforms: 67
percent opposed allowing minors into liquor stores; 59 percent opposed restricting the sale of
spirits to liquor stores only; and 57 percent were against requiring all alcohol to be sold behind
counters in drug, grocery and convenience stores. Importantly, the poll also showed that
implementing the most popular reforms would not change the buying habits of customers,
with 80 percent of respondents saying it would have no impact.
Nationally known pollster Fabrizio, Lee & Associates conducted the survey of 600 registered
voters via landline and cellphone between May 8-11. The margin of error at the 95%
confidence interval for 600 voters is +/- 4.00%.
The IPCA also announced the launch of a new public awareness campaign - Chill Indiana - that
will take a sometimes satirical look at Indiana’s archaic laws. The campaign will put Hoosiers
directly in touch with their legislator, and eventually, will provide voters with a guide as to
whether candidates for the General Assembly favor or oppose alcohol reform.
“We want to find a way to harness the strong support shown for responsible alcohol reform
measures and ensure that Hoosiers are able to send that message to their legislators,” Imus
said. “By the end of the year, we will be installing kiosks in convenience stores throughout
Indiana to enable the thousands of consumers our members do business with on a daily basis
to let their voices be heard.”
For more information: Scot Imus, (317) 313-0444.

3. 1
CONFIDENTIAL MEMORANDUM
TO: INDIANA PETROLEUM MARKETERS & CONVENIENCE STORE ASSOCIATION
FROM: TONY FABRIZIO, DAVID LEE, & TRAVIS TUNIS
RE: RESULTS OF STATEWIDE SURVEY ON INDIANA ALCOHOL REFORMS
DATE: JUNE 5, 2017
In a recently completed survey of Indiana registered voters, Fabrizio, Lee & Associates found that
there is strong support for reforms to the state’s alcohol laws. What follows are the key findings
from this survey.
Both Governor Holcomb and the State Legislature’s job approval rating is
solid
Overall, do you approve or disapprove of
the job Eric Holcomb is doing as Governor? Overall GOP Ind Dem
Approve 54 79 55 29
Disapprove 26 6 26 48
DK/Refused (DO NOT READ) 20 16 19 24
NET APPROVE +28 +73 +29 -19
Overall, do you approve or disapprove of
the job the State Legislature is doing? Overall GOP Ind Dem
Approve 49 72 47 27
Disapprove 38 14 39 63
DK/Refused (DO NOT READ) 14 14 14 10
NET APPROVE +11 +58 +8 -36
Both the Governor and State Legislature enjoy double-digit positive job approval ratings, with
Holcomb’s job approval rating at +28 and the Legislature’s at +11. As would be expected, both
receive their highest marks from Republicans and are underwater with Democrats. Independents
approve of both, but give particularly strong marks to Holcomb (+29).

4. 2
Hoosiers support a number of alcohol reforms, especially allowing licensed
retailers to sell cold beer and to allow carry out sales on Sunday, but oppose
other reforms that have been proposed.
Now I’m going to read you several
proposals that have been made to
change the states laws governing
the sale of alcohol. After I read you
each, please tell me whether you
would favor or oppose it.
TOTAL
FAVOR
TOTAL
OPPOSE
Overall
Net
Favor
GOP Ind Dem
18-
34
35-
44
45-
54
55-
64
65+
Allow all licensed retailers
to sell warm or cold beer.
71 26
+45
(1)
+44
(1)
+49
(2)
+50
(1)
+65
(1)
+78
(1)
+42
(1)
+37
(1)
+13
(2)
Allow liquor stores to sell
a wide variety of products
besides just alcohol.
64 31
+33
(2)
+27
(2)
+51
(1)
+29
(3)
+48
(3)
+46
(3)
+21
(3)
+29
(2)
+22
(1)
Allow the carry out sale of
alcohol on Sundays.
65 33
+32
(3)
+24
(3)
+48
(3)
+35
(2)
+58
(2)
+61
(2)
+39
(2)
+21
(3)
-7
(5)
Require that all alcohol be
kept and sold from behind
a counter in either a drug,
grocery or convenience
store.
40 57
-17
(4)
-18
(5)
-26
(5)
-14
(4)
-31
(5)
-31
(5)
-27
(5)
+4
(4)
-6
(4)
Require that spirits like
scotch and vodka only be
sold in liquor stores.
38 59
-21
(5)
-9
(4)
-35
(6)
-20
(5)
-43
(6)
-13
(4)
-22
(4)
-29
(5)
+3
(3)
Allow minors into liquor
stores so long as they are
accompanied by their
parents.
32 67
-35
(6)
-41
(6)
-25
(4)
-34
(6)
-25
(4)
-40
(6)
-43
(6)
-32
(6)
-39
(6)
(Number in parentheses indicates the issues rank in that particular demographic)
Large majorities of Indiana voters favor three potential reforms by margins of more than 30-points:
allowing retailers to sell warm or cold beer (+45), allowing liquor stores to sell more than alcohol
(+33), and allowing the carry out sale of alcohol on Sundays (+32). Conversely, Hoosiers oppose
three other potential laws relating to alcohol by significant double-digit margins: requiring alcohol
to be sold from behind a counter (-17), requiring spirits only be sold in liquor stores (-21), and
allowing minors in liquor stores with a parent (-35).
There is not great variance across the partisan and age spectrums, with the top three reforms
favored by large margins of all three partisan groups and all age groups except those 65+.
Independents and voters under the age of 45 are the most enthusiastic in their support for these
reforms, while also the most opposed to requiring alcohol be sold behind the counter and spirits
only in liquor stores. Those aged 65 and up differ from the electorate at large in that a plurality
oppose the sale of alcohol on Sunday (-7), but favor spirits only be sold in liquor stores (+3).

5. 3
Vast majority believe drug, grocery, and convenience stores should be
allowed to sell cold beer
Now more specifically, in your opinion, should
licensed drug, grocery or convenience stores be
allowed to sell cold beer in Indiana? Overall GOP Ind Dem
18-
34
35-
44
45-
54
55-
64 65+
Yes, Licensed drug, grocery or convenience
stores should be allowed to sell cold beer
70 62 80 73 82 78 68 70 55
No, Licensed drug, grocery or convenience
stores should NOT be allowed to sell cold beer
26 35 18 24 13 19 28 27 42
NET YES +44 +27 +62 +49 +69 +59 +40 +43 +13
A follow up question specifically asked whether licensed drug, grocery or convenience stores
should be allowed to sell cold beer in Indiana and the findings were nearly identical to voters’
favoring allowing licensed retailers to sell warm or cold beer. 70% believe these stores should be
able to sell cold beer, while only 26% do not think they should be allowed to. Every age and
partisan group agrees with this sentiment by double-digit margins, most notably Independents and
voters under the age of 45.
Alcohol reform laws would not change the alcohol-shopping patterns of the
vast majority of Hoosiers
Regardless of how frequently or not you purchase
alcohol, when you purchase it are you MOST likely to
buy it in a (ROTATE) liquor store, drug store, a store
like Krogers or Walmart, or a convenience store?
Overall 18-34 35-44 45-54 55-64 65+
A Grocery store like Krogers or Walmart 45 48 37 51 45 44
Liquor store 32 33 43 30 29 27
Convenience store 4 8 4 5 4 1
Drug Store 3 2 3 4 6 3
If the state changed its current laws and allowed the
carryout sales of alcohol on Sunday and allowed
convenience stores to sell cold beer, please tell me
which of the following statements comes CLOSEST to
what you would do?
Overall 18-34 35-44 45-54 55-64 65+
Change to Grocery Store 8 9 5 6 9 8
Change to Liquor store 6 4 5 6 5 10
Change to Convenience store 3 4 3 5 - 1
Change to Drug Store 1 1 2 - - 3
Would NOT Change where I buy alcohol 80 79 84 82 83 72
When voters purchase alcohol, they are most likely to get it in either a grocery store (45%) or
liquor store (32%). Very few describe convenience stores or drug stores as their top destination for
alcohol sales. If the state were to change the laws allowing for cold beer sales and sales on Sunday,
the impact would be negligible on where voters decide to buy alcohol. 80% declare they would
not change their current location and over 70% of every age group would remain unchanged.

6. 4
Millennials show greater support for alcohol reform and greater opposition
to laws that benefit only liquor stores
As referenced previously, those under the age of 35 are considerably more likely to favor reforms
like allowing cold beer to be sold and carry-out sales of alcohol on Sundays. This group of voters
is clear cut in their desire to see these changes made. These are issues millennials would likely
coalesce around and their support for them should be taken seriously.
KEY DEMOS
PARTY
Republican 32
Democrat 28
Independent 29
Something else (DO NOT READ) 1
Refused (DO NOT READ) 10
IDEOLOGY
CONSERVATIVE 36
MODERATE 29
LIBERAL 24
Very conservative 18
Somewhat conservative 19
Somewhat Liberal 13
Very Liberal 11
DK/Refused (vol) 10
RELIGION
Protestant 44
Catholic 16
Jewish 1
Mormon *
Muslim/Islamic *
Atheist/Agnostic 12
Other 9
DK/Refused (DO NOT READ) 17
EVANGELICAL OR BORN AGAIN?
Yes 39
No 51
Refused (DO NOT READ) 11
AGE
18-34 24
35-44 13
45-54 20
55-64 18
65+ 22
Refused 3
RACE/ETHNICITY
White 82
African American/Black 10
Hispanic 4
Asian American 1
Other 2
Refused (DO NOT READ) 1
GENDER
MALE 48
FEMALE 52
Female, working woman 27
Female, homemaker 24
Female/Refused 1
DMA (TV MEDIA MARKET)
Indianapolis 44
Chicago 13
Ft. Wayne 10
South Bend - Elkhart 10
Louisville 7
Evansville 6
Terre Haute 4
Lafayette 3
Cincinnati 2
Dayton 1

7. 5
METHODOLOGY STATEMENT: Fabrizio, Lee & Associates conducted an Indiana statewide survey of 600
registered voters via landline and cell phone on May 8-11, 2017. Landline interviews accounted for 55% of
the sample and cell phone interviews 45%. Geography, race/ethnicity, gender, and age were matched to
the population of registered voters statewide according to state voter files and census data of VAP.
Respondents were randomly selected from lists of known registered voters. The margin of error at the 95%
confidence interval for 600 voters is ±4.00%