I apologize, upon reviewing the document I do not see enough consistent and coherent information to provide an accurate high-level summary in 3 sentences or less. The document appears to be notes from research on opening a bar in Eau Claire, WI and does not present a cohesive narrative to summarize.

1. Water Street Bars {situation analysis} Nodnarb Winneshiek Kcin Mitchell Irot Gappa Mada Czub Aramat Knudtson

2. Economic Questions What are the major employers in the Eau Claire area? What is the economic report for Eau Claire? What bars on Water Street offer Happy Hour specials? What are the property taxes for the Water Street bars?

4. Question #2 What is the economic report for Eau Claire? Eau Claire has an Economic Report that lists current projects, futures projects, and other developments. Reaction: This offers current, past and future information about what is happening and being planned for the Eau Claire area. We found it all very interesting and full of useful facts we could use in the future.

5. Question #3 What bars on Water Street offer Happy Hour specials? Reaction: Several businesses are taking advantage of the social network Facebook which aids in daily decision making for the patron. In reviewing this information it seems some businesses (Pioneer) are very fickle and offer ever-changing specials. While still other businesses go the traditional route of the “Daily Special” which may bring some type of order to the mayhem of running a business. Information is power so the more you share about your business specials, the more attendance may increase!

6. Question #4 What are the property taxes for the Water Street bars? Reaction: I found it very interesting that most of the bars on Water Street were built in the 1800’s. Property taxes, according to this compiled data, indicate that the newer the building, the higher the Property taxes. Dooley’s currently pays 2-4 times more than all the other taverns on Water St. Perhaps acquiring an old building would be the most economic decision.

7. Political/Legal Questions How does a person obtain a liquor license? What are the fire code guidelines we need to follow? What insurances are needed? What are the staff’s legal requirements?

8. Question #1 How does a person obtain a liquor license? There are a variety of types of liquor licenses. Class A beer and Class A liquor licenses allow sales for consumption off the premises. Class B beer and Class B liquor licenses allow sales for consumption on or off the premises--restaurants and taverns. Class C license is for the sale of wine. In order to obtain a liquor license in the state of Wisconsin you must be at least 21 years of age, and reside in the state for the last 90 days and acquired a seller's permit from the Department of Revenue. An extra requirement in Wisconsin is the completion of a "responsible beverage server’ course, and hold an operator’s license. In order to receive your liquor license you have to fill out an application and send it in with a $40 filing fee. Then have a meeting with the license review committee, to go over details and see if you are qualified to have a license. Class A & B licenses cost $11,500 for the first year and $500 thereafter. Reaction: This fee is quite expensive, yet extremely important. Without these licenses, our bar can not function legally.

9. Question #2 What are the fire code guidelines we need to follow? The city of Eau Claire goes by the State of Wisconsin Fire Building Codes of Wisconsin Administrative Code. The Fire/Life Safety Code would be the 2006 NFPA-1 (WI Commercial Building Code, Chapters 14 and 30) Reaction: These guidelines are universal for most of the commercial establishments in Wisconsin. They are set in place to ensure safety in our customers.

12. Social/Cultural Questions What primary demographic currently frequents Water Street? What current types of bars are on Water Street? What past bars have failed and why? Is there an untapped niche market?

13. Question #1 What primary demographic currently frequents Water Street? Water Street is the place for college students to hang out on the weekends, grab some food, or even hit the gym. It is right between UWEC and a college housing neighborhood. So, the bar scene is popular with the young college-aged crowd, 21-26. Reaction: This information is important when creating a new bar in this area. We must cater to our market as good as possible.

14. Question #2 What current types of bars are on Water Street? Reaction: This information shows that only one bar on Water Street offers live music. Also, only one bar is considered a “sports bar”. These are areas that we may want to explore.

15. Question #3 What past bars have failed and why? There is one bar that a lot of people who have lived in this town for at least 5 years will remember: The Nasty Habit. It is an example of a bar that has closed after being a popular spot among the young college kids. It was closed because of multiple violations of city laws. Reaction: We must be conscience of all laws and regulations before opening a bar. This will help ensure a long and profitable investment.

16. Question #4 Is there an untapped niche market? I noticed there is a lack of live music venues in the entire city of Eau Claire, not to mention on Water Street. The article we found also points out that there are few places to go to entertain the above-college-age crowd. This group of 25-35 is looking for a place to hang out. I think an establishment that is right on the river, that offers live music, and a variety of games would be popular. Reaction: The mentioned article does prove that there is a “untapped” market that is screaming for attention. They are tired of the same old bar scene and are looking for something new and exciting.

17. Competition Questions What type of food is offered on Water Street? What are people unhappy with on Water Street? What are the top three bars on Water Street? What activities are offered on Water Street?

21. Question #4 What activities/services are offered at Water Street bars? The House of Rock – Live Music The Pickle – Picklepooloza, Pickle Xmas, Spin the Wheel Brother’s – Mug Club Wednesday, Drink for free on birthdays Pioneer Tavern – Outdoor Volleyball Shenanigan’s – Prestine beer garden and dance floor Reaction: With as many bars that are on Water Street, new activities and services should be everywhere. The lack of special activities and services shows a need in the Water Street area.

22. So the final question is…Should we buy a bar or blow the planet up? Summary {situation analysis} Should we open a bar? What kind of bar is it? Who do we market to? Is it possible to open a bar?