Personal Information
Organization / Workplace
Toronto, Ontario Canada
Website
www.diginsights.com/
About
Dig Insights was founded in 2010 by a small group of senior market researchers.
Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answers…that lead to uninspired business decisions…that deliver weak in-market results.
We believe that quantitative market research should:
1) Inspire bold new thinking
2) Accurately predict choices, not just compare ideas against normative databases
3) Leverage the potential of new technology, embracing new opportunities for insight
Tags
marijuana
politics
cannabis
canada
mobile apps
innovation
market research
See more
Presentations
(2)Personal Information
Organization / Workplace
Toronto, Ontario Canada
Website
www.diginsights.com/
About
Dig Insights was founded in 2010 by a small group of senior market researchers.
Our founding belief is that a lot of quantitative market research asks obvious questions, using methodologies that fail to leverage the potential of new technology. This starts a chain reaction, delivering superficial answers…that lead to uninspired business decisions…that deliver weak in-market results.
We believe that quantitative market research should:
1) Inspire bold new thinking
2) Accurately predict choices, not just compare ideas against normative databases
3) Leverage the potential of new technology, embracing new opportunities for insight
Tags
marijuana
politics
cannabis
canada
mobile apps
innovation
market research
See more