Politics 2.0: How to use social media in a political context - and why it\'s cheap
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This document discusses using social media for political campaigns and advocacy. It provides four examples: an Amnesty International Norway SMS campaign that engaged 80,000 people, Norway's Prime Minister Jens Stoltenberg's Facebook page which has 12,000 fans, advocacy blogs which need background information and a clear call to action, and the Atheist Bus campaign which was a simple yet effective social media campaign due to its quirky idea, celebrity backing, and low-cost WordPress website. The document advocates for integrating social media into an overall communication strategy and mobilizing online communities for offline action.
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Politics 2.0: How to use social media in a political context - and why it\'s cheap
- 1. Politics 2.0: How to use social media in a political context - and why it’s cheap Bente Kalsnes Journalist and social media enthusiast bente.kalsnes@gmail.com http://bentekalsnes.wordpress.com
- 6. By Brian Solis, Flickr,CC
- 11. Norway’s Prime Minister Jens Stoltenberg
- 17. Advocacy blog
- 20. The Atheist Bus campaign