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European CSOs in Advocacy, Campaigning and
Policy Dialogue




The case of NGO law campaign in Armenia: Lessons Learned

Open Forum regional consultation for Europe
Brussels, April 2011
The campaign

             • September 2009: Controversial amendments to NGO law initiative by
               the Ministry of Justice
 inception   • October 2009: NGOs learn about the initiative from Parliament web site



             • November 2009: a group of NGOs voice their concern, Civil Society
               Initiative mobilizes 300 organizations to campaign against the draft
mobilization • February 2010: OSCE issues a detailed analysis



             • December 2010: Minister of Justice fired, Deputy Minister resigned
             • March 2011: the Initiative reaches an agreement with Ministry of
new phase      Justice
Know your target

• Governments are living institutions
  – human relations
  – decision making process: formal and non
    formal
  – needs and priorities of government
    agencies
• Tools you create
  –   Citizen guide to Government
  –   Government web sites
  –   Networks & umbrella organizations
  –   CIVICUS: Civil Society Index
Effective Communication

• information needs in policy process
  – data sources
  – analytical capacity
  – less options, easier to make decisions
• communication channels
  – traditional media
  – new media
  – personal communication
• relations with media (validity, gate keepers)
The Homework

• framing the issue matters
  – data backed arguments
  – process arguments
  – are you FOR or AGAINST something
• educating about your issue
  – CSOs, donors, government, media, public
• thou protest too much
  – the power of the people
  – the monster you create
Challenges or opportunities

• Negotiations: the power of the people
  – melting pot or a salad
• Solutions, solutions, solutions
  – offering alternatives
  – expectations of the participants
  – i want everything and right now!
• Communicating the victory
  – prisoner dilemma
  – channels of communication
Lessons

• Accountability towards whom?
  – be carful what you wish for
  – who sets the policy agenda
• Recognition of the role of CSOs
  – in policy inception phase
• CSO enabling environment is the key!
European CSOs in Advocacy, Campaigning and
Policy Dialogue




The case of NGO law campaign in Armenia: Lessons Learned

Open Forum regional consultation for Europe
Brussels, April 2011

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15 april advocacy arsen stepanyan

  • 1. European CSOs in Advocacy, Campaigning and Policy Dialogue The case of NGO law campaign in Armenia: Lessons Learned Open Forum regional consultation for Europe Brussels, April 2011
  • 2. The campaign • September 2009: Controversial amendments to NGO law initiative by the Ministry of Justice inception • October 2009: NGOs learn about the initiative from Parliament web site • November 2009: a group of NGOs voice their concern, Civil Society Initiative mobilizes 300 organizations to campaign against the draft mobilization • February 2010: OSCE issues a detailed analysis • December 2010: Minister of Justice fired, Deputy Minister resigned • March 2011: the Initiative reaches an agreement with Ministry of new phase Justice
  • 3. Know your target • Governments are living institutions – human relations – decision making process: formal and non formal – needs and priorities of government agencies • Tools you create – Citizen guide to Government – Government web sites – Networks & umbrella organizations – CIVICUS: Civil Society Index
  • 4. Effective Communication • information needs in policy process – data sources – analytical capacity – less options, easier to make decisions • communication channels – traditional media – new media – personal communication • relations with media (validity, gate keepers)
  • 5. The Homework • framing the issue matters – data backed arguments – process arguments – are you FOR or AGAINST something • educating about your issue – CSOs, donors, government, media, public • thou protest too much – the power of the people – the monster you create
  • 6. Challenges or opportunities • Negotiations: the power of the people – melting pot or a salad • Solutions, solutions, solutions – offering alternatives – expectations of the participants – i want everything and right now! • Communicating the victory – prisoner dilemma – channels of communication
  • 7. Lessons • Accountability towards whom? – be carful what you wish for – who sets the policy agenda • Recognition of the role of CSOs – in policy inception phase • CSO enabling environment is the key!
  • 8. European CSOs in Advocacy, Campaigning and Policy Dialogue The case of NGO law campaign in Armenia: Lessons Learned Open Forum regional consultation for Europe Brussels, April 2011