Political parties have a responsibility to serve the people, not themselves. They must contribute whether in government or opposition by facilitating harmonious society and understanding public needs. Parties are needed to recruit candidates, represent interests, and control government. However, Indian politics is in crisis with a focus on elections over policies. Parties must shift from "selling" messages to "marketing" solutions to issues. They need organizational development plans to ensure accountability from top leaders to local offices and adapt to changing environments. This includes performance management, professionalizing activities, and building two-way communication with voters.