Creativity & Design inCollaborative/DistributedEnvironmentsby Itamar Medeiros
Creativity & Design inCollaborative/DistributedEnvironments    Outline     The Formula for Creativity     Creativity Lev...
Living in China since 2005Medeiros, I., (2010), Shanghai Walking Tours: The Bund,retrieved 25 October 2011 from http://www...
Living in China since 2005 with my wife, FabianeMedeiros, I., (2010), Shanghai Walking Tours: The Bund,retrieved 25 Octobe...
Latest addition to the family:Caleb Peng Medeiros (2011)
Local Coordinator for the Interaction Design Association (ixDA) in ShanghaiIxDA, (2010), Facilitating Local Gathering for ...
Chronicler of all things Design, Technology & CultureMedeiros, I., (2006-2011), { design@tive } Thoughts on Design, Techno...
Chronicler of all things Design, Technology & CultureMedeiros, I. (2010), Visual Communication in China: “You are here” in...
Chronicler of all things Design, Technology & CultureMedeiros, I. (2010), Chinglish: Toilet Seats in China are “for weak o...
Introduction:Collect / Create / Relate / Donate    Collect                                                                ...
The formula for Creativity    If we’re trying to create tools and/or services that    allow people to be creative, we must...
Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
Clark Publishing. (2011), “Add Some Bunch to Your Playbook” retrieved on July 21st, 2011http://www.gridironstrategies.com/...
Creativity Levels    Let’s talk about creativity in three different levels:     Revolutionary     Impromptu     Evoluti...
Creativity Levels:Revolutionary | 革新    Associated with great breakthroughs and paradigm-    shifting innovations, revolut...
Wikipedia, 2011, “Albert Eistein in Popular Culture”, retrieved on July 5th, 2011,http://en.wikipedia.org/wiki/Albert_Eins...
Creativity Levels:Impromptu | 即兴    Made or done without previous preparation: an    impromptu address to the unexpected c...
Jazz in Photo, 2011, “John Coltrane in 65”, retrieved on July 5th, 2011,http://jazzinphoto.wordpress.com/2009/03/12/john-c...
Creativity Levels:Evolutionary | 演化    Associated with useful evolutionary contributions    that refine and apply existing...
Wikipedia, 2011, “Thomas Edison”, retrieved on July 5th, 2011,http://en.wikipedia.org/wiki/Thomas_edison
The Creative Types andTheir Creative Processes    Let’s talk about three different creative types:     Inspirational    ...
The Creative Types:Inspirational | 灵感大师    Emphasis in the remarkable "Aha!" moments in which    a dramatic breakthrough m...
Their Creative Processes:Inspirational | 灵感大师    Promote techniques for brainstorming, free    association, lateral thinki...
Getty Images, 2011, “Man wearing toga with an idea”, retrieved on July 5th, 2011,http://www.gettyimages.com/detail/7846307...
The Creative Types:Structural | 规划专家    Understanding the Problem, Devising a Plan, Carrying    it out, Evaluate    Mayer,...
Their Creative Processes:Structural | 规划专家    Emphasizes on more orderly approaches. Stress the    importance of studying ...
HAAP Media Ltd (2011), “Prove it!”, retrieved July 5th, 2011,http://www.sxc.hu/photo/475768
The Creative Types:Situational | 传道先驱    Emphasizes the social and intellectual context as a    key part of the creative p...
Their Creative Processes:Situational | 传道先驱    Accessing previous work in the domain, consulting    with members of the fi...
Zardoya, C., 2011, “Social Network”, retrieved on May 9th, 2010,http://www.flickr.com/photos/carloszardoya/5466335755/
Great breakthroughs and paradigm-shifting innovations, revolutionary events   Made or done without previousand a small num...
Emphasis in the remarkable "Aha!"   Emphasizes on more orderlymoments in which a dramatic         approaches. Stress the i...
Supporting Creative Processes    A Four-Phase Framework to assist the design of tools    that support creativity by profes...
• Thinking by free                                                                                           association •...
Creativity Supporting Businesses:ProductsGetty Images., 2011, “Shopping carts speed creates rainbow motion blur in superma...
Supporting Creative Processes:Create | 创造    Explore, compose, and evaluate possible solutions  { Creativity & Design in C...
Autodesk, Inc. (2012), Sketchbook Pro for iPad, San Rafael California.
Apple, Inc. (2012), iMovie for iOS, Cupertino California.
Adobe, Inc. (2012), Adobe Creative Cloud, San Rose California.
Toca Boca (2012), Toca Band for iOS, Stockholm Sweden.
Toca Boca (2012), Toca Hair Salon for iOS, Stockholm Sweden.
Supporting Creative Processes:Collect | 收集    Learn from previous works stored in libraries  { Creativity & Design in Coll...
Tapmates, Inc. (2012), Dribbblr for iPad, Hradec Králové, Czech Republic.
Pinterest, Inc. (2012), Pinterest for iOS, Palo Alto, California.
Autodesk, Inc. (2012), Creating Your First iOS App,retrieved 25 September 2012 fromhttp://www.instructables.com/id/Creatin...
Supporting Creative Processes:Relate | 沟通    Consult with peers and mentors at early, middle, and    late stages  { Creati...
Crampton, T., 2010, “Infographic of Social Media Equivalents in China”,retrieved 25 September 2012 fromhttp://www.thomascr...
Zynga, Inc. (2012), Draw Something Free, iOS, San Francisco California.
Zynga, Inc. (2012), Draw Something Free, iOS, San Francisco California.
Automattic Inc, (2011), Online survey software - conduct yourcustomer surveys and polls with Polldaddy, retrieved 25 Septe...
ConceptShare, Inc. (2011), Online Collaboration Software for CreativeTeams | ConceptShare, retrieved 25 September 2012 fro...
Kickstarter, Inc. (2011), Kickstarter, retrieved 25 September 2012 fromhttp://www.kickstarter.com/
Supporting Creative Processes:Donate | 传播    Disseminate the results and contribute to the    libraries  { Creativity & De...
Creative Commons .org (2012), Creative Commons, retrieved25 September 2012 from http://creativecommons.org/
Autodesk Inc, (2012), OnliDiscover Autodesk PLM 360, retrieved25 September 2012 from http://www.autodeskplm360.com/discover/
• Thinking by free                                                                                           association •...
Creativity Supporting Businesses:OrganizationsGetty Images., 2011, “Two men shaking hands on world map, patterned paved ar...
Medeiros, I. (2012),Collaborative vs. Distributed Design in Distinction Award in MA Design Practice,retrieved 25 September...
Medeiros, I. (2012), Managing Multiple Perspectives in Distinction Award in MA Design Practice, retrieved25 September 2012...
Medeiros, I. (2012), Managing Task Interdependencies in Distinction Award in MA Design Practice,retrieved 25 September 201...
Our Creative Processes    Let’s stop for a minute and ask ourselves:     How creative our customers wish to be?     What...
Our Creative Processes:Exercise    Let’s try to map your current product / service    characteristics into these 4 (four) ...
COLLECT (收集)                   CREATE (创造)         Learn from previous works stored in libraries    Explore, compose, and ...
Our Organizational Structures    Let’s stop for a minute and ask ourselves:     What are the challenges and opportunities...
Our Organizational Structures:Exercise    Let’s try to map your organization structure into    these 2 (two) perspectives:...
DISTRIBUTED DESIGN                COLLABORATIVE DESIGN  Managing Task Interpendencies   Managing Multiple Perspectives    ...
Donate:Disseminating Results    Why don’t you share (if you can) the aspects of your    product / service / organizational...
"Creativity & Design in Collaborative/Distributed Environments" talk at Social Media Week 2012
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"Creativity & Design in Collaborative/Distributed Environments" talk at Social Media Week 2012

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In this presentation, I share some of my research during my MA Design Practice at Northumbria University when I was investigating on Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments [...]

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"Creativity & Design in Collaborative/Distributed Environments" talk at Social Media Week 2012

  1. 1. Creativity & Design inCollaborative/DistributedEnvironmentsby Itamar Medeiros
  2. 2. Creativity & Design inCollaborative/DistributedEnvironments Outline  The Formula for Creativity  Creativity Levels  The Creative Types and Their Creative Processes  Supporting Creative Processes  Creativity and Design in Collaborative / Distributed Environments { Creativity & Design in Collaborative/Distributed Environments } You are at: Introduction » Learning Objectives and Outline
  3. 3. Living in China since 2005Medeiros, I., (2010), Shanghai Walking Tours: The Bund,retrieved 25 October 2011 from http://www.flickr.com/photos/china-designative/5061811354/in/photostream/
  4. 4. Living in China since 2005 with my wife, FabianeMedeiros, I., (2010), Shanghai Walking Tours: The Bund,retrieved 25 October 2011 from http://www.flickr.com/photos/china-designative/5061811354/in/photostream/
  5. 5. Latest addition to the family:Caleb Peng Medeiros (2011)
  6. 6. Local Coordinator for the Interaction Design Association (ixDA) in ShanghaiIxDA, (2010), Facilitating Local Gathering for the Interaction Design Association(IxDA) in Shanghai in An evening of conversation about Design, Interaction, Work andLife with Marc Rettig, retrieved 25 October 2011 fromhttp://www.ixda.org/local/event/25395
  7. 7. Chronicler of all things Design, Technology & CultureMedeiros, I., (2006-2011), { design@tive } Thoughts on Design, Technology and Culture,retrieved 18 September 2012 from http://designative.info
  8. 8. Chronicler of all things Design, Technology & CultureMedeiros, I. (2010), Visual Communication in China: “You are here” in{ design@tive } thoughts on Design, Technology & Culture, retrieved September 1st , 2011from http://designative.info/2010/11/18/visual-communication-in-china-you-are-here/
  9. 9. Chronicler of all things Design, Technology & CultureMedeiros, I. (2010), Chinglish: Toilet Seats in China are “for weak only” in{ design@tive } thoughts on Design, Technology & Culture, retrieved September 1st , 2011 fromhttp://designative.info/2010/04/05/chinglish-toilet-seats-in-china-are-for-weak-only/
  10. 10. Introduction:Collect / Create / Relate / Donate Collect Create i @ Learn from previous Explore, compose, experiences and evaluate possible solutions Relate Donate Consult with peers and mentors ^ : Disseminating results Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for Supporting Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000), 114-138. { Creativity & Design in Collaborative/Distributed Environments } You are at: Introduction » Collect / Create / Relate / Donate
  11. 11. The formula for Creativity If we’re trying to create tools and/or services that allow people to be creative, we must find out about the way think and create. Tognazzini, B. (2003), First Principles of Interaction Design, Ask Tog, retrieved August 31st, 2011 from http://www.asktog.com/basics/firstPrinciples.html { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » The Formula for Creativity
  12. 12. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
  13. 13. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
  14. 14. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
  15. 15. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
  16. 16. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
  17. 17. Dubberly, H. (2005), “how do you design?” retrieved on June 1st, 2010http://www.dubberly.com/articles/how-do-you-design.html
  18. 18. Clark Publishing. (2011), “Add Some Bunch to Your Playbook” retrieved on July 21st, 2011http://www.gridironstrategies.com/articles.php?id=85
  19. 19. Creativity Levels Let’s talk about creativity in three different levels:  Revolutionary  Impromptu  Evolutionary Tognazzini, B. (2003), First Principles of Interaction Design, Ask Tog, retrieved August 31st, 2011 from http://www.asktog.com/basics/firstPrinciples.html { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Creativity Levels
  20. 20. Creativity Levels:Revolutionary | 革新 Associated with great breakthroughs and paradigm- shifting innovations, revolutionary events and a small number of Nobel Prize candidates. Kuhn, T. S., (1996), The Structure of Scientific Revolutions: 3rd Edition, University of Chicago Press, Chicago { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Creativity Levels » Revolutionary
  21. 21. Wikipedia, 2011, “Albert Eistein in Popular Culture”, retrieved on July 5th, 2011,http://en.wikipedia.org/wiki/Albert_Einstein_in_popular_culture
  22. 22. Creativity Levels:Impromptu | 即兴 Made or done without previous preparation: an impromptu address to the unexpected crowds; suddenly or hastily prepared, made, etc.: an impromptu dinner. improvised; having the character of an improvisation. Dictionary.com, (2011), “Impromptu”, retrieved July 5th, 2011 http://dictionary.reference.com/browse/impromptu { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Creativity Levels » Impropmtu
  23. 23. Jazz in Photo, 2011, “John Coltrane in 65”, retrieved on July 5th, 2011,http://jazzinphoto.wordpress.com/2009/03/12/john-coltrane-france-65-2/
  24. 24. Creativity Levels:Evolutionary | 演化 Associated with useful evolutionary contributions that refine and apply existing paradigms. Basalla, G., (1988). The Evolution of Technology, Cambridge Univ. Press, UK. { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Creativity Levels » Evolutionary
  25. 25. Wikipedia, 2011, “Thomas Edison”, retrieved on July 5th, 2011,http://en.wikipedia.org/wiki/Thomas_edison
  26. 26. The Creative Types andTheir Creative Processes Let’s talk about three different creative types:  Inspirational  Structural  Situational { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Creative Types and Their Creative Processes
  27. 27. The Creative Types:Inspirational | 灵感大师 Emphasis in the remarkable "Aha!" moments in which a dramatic breakthrough magically appears de Bono, E., (1998). Six Thinking Hats, Back Bay Books; 2 edition { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Creative Types » Inspirational
  28. 28. Their Creative Processes:Inspirational | 灵感大师 Promote techniques for brainstorming, free association, lateral thinking and divergence. de Bono, E., (1998). Six Thinking Hats, Back Bay Books; 2 edition { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Their Creative Processes » Inspirational
  29. 29. Getty Images, 2011, “Man wearing toga with an idea”, retrieved on July 5th, 2011,http://www.gettyimages.com/detail/78463079/Comstock-Images
  30. 30. The Creative Types:Structural | 规划专家 Understanding the Problem, Devising a Plan, Carrying it out, Evaluate Mayer, R. E ,(1992). Thinking, Problem Solving, Cognition: 2nd Edition, W. H. Freeman, New York { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Creative Types » Structural
  31. 31. Their Creative Processes:Structural | 规划专家 Emphasizes on more orderly approaches. Stress the importance of studying previous work and using methodical techniques to explore the possible solutions exhaustively. Mayer, R. E ,(1992). Thinking, Problem Solving, Cognition: 2nd Edition, W. H. Freeman, New York { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Their Creative Processes » Structural
  32. 32. HAAP Media Ltd (2011), “Prove it!”, retrieved July 5th, 2011,http://www.sxc.hu/photo/475768
  33. 33. The Creative Types:Situational | 传道先驱 Emphasizes the social and intellectual context as a key part of the creative process, embedded in a community of practice with changing standards. Csikszentmihalyi, M., (1996), Creativity: Flow and the Psychology of Discovery and Invention, HarperCollins, New York { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Creative Types » Situational
  34. 34. Their Creative Processes:Situational | 传道先驱 Accessing previous work in the domain, consulting with members of the field, and disseminating of results to interested members of the field Csikszentmihalyi, M., (1996), Creativity: Flow and the Psychology of Discovery and Invention, HarperCollins, New York { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Their Creative Processes » Situational
  35. 35. Zardoya, C., 2011, “Social Network”, retrieved on May 9th, 2010,http://www.flickr.com/photos/carloszardoya/5466335755/
  36. 36. Great breakthroughs and paradigm-shifting innovations, revolutionary events Made or done without previousand a small number of Nobel Prize preparation; improvised; having the Useful evolutionary contributions thatcandidates. character of an improvisation. refine and apply existing paradigms.REVOLUTIONARY | 革新 IMPROMPTU | 即兴 EVOLUTIONARY | 演化
  37. 37. Emphasis in the remarkable "Aha!" Emphasizes on more orderlymoments in which a dramatic approaches. Stress the importance Emphasizes the social andbreakthrough magically appears; of studying previous work and intellectual context as a key partpromote techniques for using methodical techniques to of the creative process, embeddedbrainstorming, free association, explore the possible solutions in a community of practice withlateral thinking and divergence. exhaustively. changing standards.INSPIRATIONAL | 灵感大师 STRUCTURAL | 规划专家 SITUATIONAL | 传道先驱
  38. 38. Supporting Creative Processes A Four-Phase Framework to assist the design of tools that support creativity by professor Ben Shneiderman, University of Maryland Shneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces for Supporting Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March 2000), 114-138. { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Supporting Creative Processes
  39. 39. • Thinking by free association • Searching/brows ing through • Exploring solutions digital libraries • Composing • Visualizing artifacts Data/Processes • Reviewing versions COLLECT CREATE (收集) (创造) DONATE RELATE (传播) (沟通) • Disseminating • Consulting with results PeersShneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces forSupporting Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March2000), 114-138.
  40. 40. Creativity Supporting Businesses:ProductsGetty Images., 2011, “Shopping carts speed creates rainbow motion blur in supermarket aisle”,retrieved 25 September 2012 from http://www.gettyimages.com/detail/photo/shopping-carts-speed-creates-rainbow-motion-blur-in-royalty-free-image/125142380
  41. 41. Supporting Creative Processes:Create | 创造 Explore, compose, and evaluate possible solutions { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Supporting Creative Processes » Create
  42. 42. Autodesk, Inc. (2012), Sketchbook Pro for iPad, San Rafael California.
  43. 43. Apple, Inc. (2012), iMovie for iOS, Cupertino California.
  44. 44. Adobe, Inc. (2012), Adobe Creative Cloud, San Rose California.
  45. 45. Toca Boca (2012), Toca Band for iOS, Stockholm Sweden.
  46. 46. Toca Boca (2012), Toca Hair Salon for iOS, Stockholm Sweden.
  47. 47. Supporting Creative Processes:Collect | 收集 Learn from previous works stored in libraries { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Supporting Creative Processes » Collect
  48. 48. Tapmates, Inc. (2012), Dribbblr for iPad, Hradec Králové, Czech Republic.
  49. 49. Pinterest, Inc. (2012), Pinterest for iOS, Palo Alto, California.
  50. 50. Autodesk, Inc. (2012), Creating Your First iOS App,retrieved 25 September 2012 fromhttp://www.instructables.com/id/Creating-your-first-iOS-app/
  51. 51. Supporting Creative Processes:Relate | 沟通 Consult with peers and mentors at early, middle, and late stages { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Supporting Creative Processes » Relate
  52. 52. Crampton, T., 2010, “Infographic of Social Media Equivalents in China”,retrieved 25 September 2012 fromhttp://www.thomascrampton.com/china/social-media-china/
  53. 53. Zynga, Inc. (2012), Draw Something Free, iOS, San Francisco California.
  54. 54. Zynga, Inc. (2012), Draw Something Free, iOS, San Francisco California.
  55. 55. Automattic Inc, (2011), Online survey software - conduct yourcustomer surveys and polls with Polldaddy, retrieved 25 September2012 from http://polldaddy.com/
  56. 56. ConceptShare, Inc. (2011), Online Collaboration Software for CreativeTeams | ConceptShare, retrieved 25 September 2012 fromhttp://www.conceptshare.com/
  57. 57. Kickstarter, Inc. (2011), Kickstarter, retrieved 25 September 2012 fromhttp://www.kickstarter.com/
  58. 58. Supporting Creative Processes:Donate | 传播 Disseminate the results and contribute to the libraries { Creativity & Design in Collaborative/Distributed Environments } You are at: Collect » Supporting Creative Processes » Donate
  59. 59. Creative Commons .org (2012), Creative Commons, retrieved25 September 2012 from http://creativecommons.org/
  60. 60. Autodesk Inc, (2012), OnliDiscover Autodesk PLM 360, retrieved25 September 2012 from http://www.autodeskplm360.com/discover/
  61. 61. • Thinking by free association • Searching/brows ing through • Exploring solutions digital libraries • Composing • Visualizing artifacts Data/Processes • Reviewing versions COLLECT CREATE (收集) (创造) DONATE RELATE (传播) (沟通) • Disseminating • Consulting with results PeersShneiderman, B. (February 1999), Creating Creativity for Everyone: User Interfaces forSupporting Innovation, ACM Transactions on Computer-Human Interaction 7, 1 (March2000), 114-138.
  62. 62. Creativity Supporting Businesses:OrganizationsGetty Images., 2011, “Two men shaking hands on world map, patterned paved area”,retrieved 25 September 2012 from http://www.gettyimages.com/detail/photo/two-men-shaking-hands-on-world-map-high-res-stock-photography/925001-116
  63. 63. Medeiros, I. (2012),Collaborative vs. Distributed Design in Distinction Award in MA Design Practice,retrieved 25 September 2012 from http://designative.info/project/distinction-award-in-the-ma-design-practice/ Autodesk Inc, (2012), OnliDiscover Autodesk PLM 360, retrieved 25 September 2012 from http://www.autodeskplm360.com/discover/
  64. 64. Medeiros, I. (2012), Managing Multiple Perspectives in Distinction Award in MA Design Practice, retrieved25 September 2012 from http://designative.info/project/distinction-award-in-the-ma-design-practice/ Autodesk Inc, (2012), OnliDiscover Autodesk PLM 360, retrieved 25 September 2012 from http://www.autodeskplm360.com/discover/
  65. 65. Medeiros, I. (2012), Managing Task Interdependencies in Distinction Award in MA Design Practice,retrieved 25 September 2012 from http://designative.info/project/distinction-award-in-the-ma-design-practice/
  66. 66. Our Creative Processes Let’s stop for a minute and ask ourselves:  How creative our customers wish to be?  What kind of creative process our products are supporting? { Creativity & Design in Collaborative/Distributed Environments } You are at: Relate » Our Creative Processes
  67. 67. Our Creative Processes:Exercise Let’s try to map your current product / service characteristics into these 4 (four) areas: 1. How does it allow your customers to learn from other customers’ previous experiences? 2. How does it allow your customers to explore, compose and evaluate solutions to their problems? 3. How does it allow your customers to relate their experiences with that of other customers? 4. How does it allow your customers to contribute with something valueable to other customers? { Creativity & Design in Collaborative/Distributed Environments } You are at: Create » Our Creative Processes » Exercise
  68. 68. COLLECT (收集) CREATE (创造) Learn from previous works stored in libraries Explore, compose, and evaluate possible solutionsDisseminate the results and contribute to the libraries Consult with peers and mentors at early, middle, and late stages DONATE (传播) RELATE (沟通)
  69. 69. Our Organizational Structures Let’s stop for a minute and ask ourselves:  What are the challenges and opportunities to enhancing our current organizations’ creative processes? { Creativity & Design in Collaborative/Distributed Environments } You are at: Relate » Our Organizational Structures
  70. 70. Our Organizational Structures:Exercise Let’s try to map your organization structure into these 2 (two) perspectives: 1. What aspects of your operations could benefit for better Managing Task Interdependencies? 2. What aspects of your operations require Establishing Common Grounds and Negotiation Mechanisms { Creativity & Design in Collaborative/Distributed Environments } You are at: Create » Our Organizational Structures » Exercise
  71. 71. DISTRIBUTED DESIGN COLLABORATIVE DESIGN Managing Task Interpendencies Managing Multiple Perspectives Coordinating Processes Establishing Common Grounds and Negotiation Mechanisms
  72. 72. Donate:Disseminating Results Why don’t you share (if you can) the aspects of your product / service / organizational structure you’re not happy with: 1. What aspects would you change? 2. How would that improve it to make it more “creative”? Itamar Medeiros http://designative.info/ itamar.medeiros@designative.info You can find this talk at: http://wp.me/p6F0o-2k9 { Creativity & Design in Collaborative/Distributed Environments } You are at: Donate » Disseminating Results

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