This document discusses podcasting for business purposes. It defines podcasts as digital audio files that are released episodically and downloaded through web syndication. It outlines the demographics of typical podcast listeners and different types of podcasts. It provides examples of common podcast topics and lists reasons why businesses should create podcasts. The document also details the necessary hardware, software, and steps to create a podcast, and discusses how podcasts can be distributed and marketed.

1. Provision Team Inc. Delivered by Patrick Harter Podcasting for Business

2. Traditional Meets Social

3. What is a Podcast? a series of digital media files that are released episodically and often downloaded through web syndication. Originally referred to as a webcast, it was changed due to the popularity of the iPod. Web syndication is when website material is made available to multiple other sites, for access or downloading purposes.

4. Podcast Demographics

5. Podcast Demographics

6. Podcast Demographics

7. Podcast Demographics

8. Podcast Demographics

9. Podcast Types Podcasts can be… Audio only (books, tours, sermons, etc.) Video technology (instruction, debates, lectures, training) Enhanced (use of still and moving images, edits, etc.) Screencasts

10. Podcast Topics www.podcastdirectory.com topic examples Arts Arts & Entertainment Blogs and Commentary Business Comedy Education Fitness and Nutrition Food Games and Hobbies Gov’t and Organizations Health History Kids and Family Music News & Politics Public Radio Religion & Spirituality Science Society & Culture Sports Technology TV & Film

12. gain a Very Focused audience

13. you are in control of the message

14. share knowledge

15. if host/guest content, you share your vast connections

16. convenient, automatic and inexpensive way to reach a new audience

17. give customers another reason to stay with you

18. your voice adds a personal connection to your content

19. become known in your chosen niche

21. computer (with fast processor and above average sound card)

22. microphone (can be built in or external)

23. speaker system (for playback)

24. ear or headphones

25. webcam (can serve as microphone, although not optimal)

27. iRiver

28. Olympus

29. Sony

30. Zoom H2/H4

31. computer with int. or ext. mic

32. iPod with external mic

33. mixing board

34. SmartPhone – SD card access

35. BlackBerry Torch, Droid, HTC Evo, iPhone

36. Most SmartPhone’s have both digital players and video recordersSKYPE

38. Marshal MXL 990

39. Samson CO1U USB

40. Shure KSM27

42. audio recording (Audacity, Camtasia, Creative Suite, Final Cut, Pro Tools)

43. web browser (latest version of Chrome, Firefox, IE or Safari )

44. podcast client (iPodder, iTunes, etc.)

45. music tracks, if desired (www.podsafeaudio.com and others)

46. web host or blog (blogger, wordpress, etc.)

48. 20 second introduction of podcast

49. 10 second sponsor mention

50. 20 second outline of the show

51. 10-15 minutes dedicated to body of the show and Q&A

52. 20 second wrap-up

53. 1 0 second sponsor mention

54. 20 second podcast reminder

55. 10 second outro musicTell them what you will tell them, tell them, remind them what you told them

57. B) iTunes store under Podcasts

58. C) YouTube

59. D) podcast directories like www.podcastalley.comIf attending in person, see three page handout

60. The Marketing Continuum

61. The Marketing Continuum

63. takes into account you, the biz, the service & the client

64. the elements of marketing, including social media

65. a review of the competitive landscape

66. an understanding of your customer loyalty

67. a segregation of your customer database

68. a profile of the ideal client

69. the detailed marketing budget