Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Web 2.0 Tools - Outreach & Community Building


Published on

OUTdo! OUTclass! OUTperform! - Enhancing Your Library's OUTreach Services
Date: 8/1/2007
Sponsor: OLC's Outreach and Special Services Division

Joint presentation with Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University Libraries

Published in: Technology
  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :  
    Are you sure you want to  Yes  No
    Your message goes here

Web 2.0 Tools - Outreach & Community Building

  1. 1. Web 2.0 Tools – Outreach & Community Building Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University Libraries Brian C. Gray, Librarian - Engineering, Math, & Statistics, Case Western Reserve University OLC's Outreach and Special Services Division August 1, 2007
  2. 2. EXPECTATIONS FOR TODAY <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>IM/Meebo </li></ul><ul><li>Screencasting </li></ul><ul><li>Podcasting </li></ul><ul><li>Facebook/MySpace </li></ul><ul><li>Second Life </li></ul><ul><li>del.ici.ous </li></ul><ul><li>LibraryThing </li></ul>LETS PLAY!
  3. 3. BLOGS <ul><li>Today’s “publishing platform” </li></ul><ul><li>Allows patron ownership in their web experience with the organization </li></ul><ul><li>Continue conversations after events </li></ul><ul><li>Allows more staff to participate in the external voice of the library </li></ul><ul><li>Share more, build participation </li></ul>
  4. 4.
  5. 13. Blog Based OPAC <ul><li>Casey Bisson </li></ul><ul><li>WPopac: An OPAC 2.0 Testbed </li></ul><ul><li>WordPress based, so already have access to more programmers than the ILS vendors combined </li></ul>
  6. 16. Blogger is FREE
  7. 17. Patrons Blogging About Libraries
  8. 19. WIKIS
  9. 20. What is a Wiki? <ul><li>A website in which content can be created and edited by a community of users </li></ul><ul><li>Strength of the resource is often dependent on the strength of the community </li></ul>
  10. 21. Wiki as technical documentation
  11. 22. Wiki as fan site /
  12. 23. Wiki as a web site
  13. 24. Wiki as professional organization /
  14. 35. Do you recognize RSS?
  15. 36. RSS <ul><li>RSS drives the data transfer in most web 2.0 tools </li></ul><ul><li>Efficient way to share news and data, plus support research </li></ul><ul><li>User initiated subscriptions to a “web address containing data” </li></ul>
  16. 37. KSL RSS Feeds
  17. 38. RSS in Databases & Publisher Websites <ul><li>Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents. </li></ul>
  18. 39. RSS and OPML <ul><li>OPML can be shared so everyone has access to the same content </li></ul><ul><li>Promote to instructors as a tool for creating reading lists </li></ul><ul><li>Library recommended sites </li></ul>
  19. 41. RSS Changing Our Patrons <ul><li>Moving away from email & listservs </li></ul><ul><li>“PULL” rather than “PUSH” </li></ul><ul><li>Sharing everything - Privacy? </li></ul><ul><li>Speed </li></ul><ul><li>Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services? </li></ul>
  20. 42. IM
  21. 43. Why do it? <ul><li>75 % of online teens and 65% of all teens (16 million) use IM </li></ul><ul><li>48% of teens who use instant messaging use it daily, 30% use it several times a day </li></ul><ul><li>42% of online adults reported using instant messaging </li></ul><ul><li>Source: Pew Internet Report: Teens & Technology </li></ul>
  22. 44. More on IM Use <ul><li>46% of teens said they choose instant messaging most often when communicating by text with friends, compared with 33% who choose email </li></ul><ul><li>Teens view email as something you use to talk to “old people,” institutions, or to send complex instructions to large group </li></ul><ul><li>Source: Pew Internet Report: Teens & Technology </li></ul>
  23. 45. How Students Access
  24. 46. Individual Staffing Model
  25. 49. SCREENCASTING <ul><li>A screencast is a web-based demonstration </li></ul><ul><li>Usually incorporates Flash </li></ul><ul><li>A variety of commercial and free tools </li></ul><ul><ul><li>Adobe Captivate </li></ul></ul><ul><ul><li>Techsmith Camtasia </li></ul></ul><ul><ul><li>Wink </li></ul></ul>
  26. 50. Screencasts in action
  27. 51. http:// /
  28. 52. YouTube <ul><li>The Process </li></ul><ul><ul><li>Record video with Camcorder </li></ul></ul><ul><ul><li>Capture screen video with CamStudio </li></ul></ul><ul><ul><li>Edit with Windows Media Maker or iMovie </li></ul></ul><ul><ul><li>Upload to YouTube </li></ul></ul>
  29. 53. <ul><li>Records screen movements to AVI format </li></ul><ul><li>Also converts AVI to Flash (.swf) </li></ul><ul><li>Linear recording process </li></ul> Another software option
  30. 54. Podcasting as Simple as Making a Phone Call
  31. 55. Podcasting <ul><li>Announcements </li></ul><ul><li>Book reviews </li></ul><ul><li>Guest speakers </li></ul><ul><li>Gaming </li></ul><ul><li>Poetry </li></ul><ul><li>Commentary </li></ul><ul><li>Teen & youth </li></ul><ul><li>New Resources </li></ul><ul><li>Training </li></ul><ul><li>User submitted </li></ul><ul><li>Music </li></ul><ul><li>Library tours </li></ul><ul><li>Technology </li></ul><ul><li>Story telling </li></ul>
  32. 56. Podcasting
  33. 58. SOCIAL SITES <ul><li>MySpace and Facebook offer excellent outreach tools </li></ul><ul><li>Put the librarian/library in the user’s space </li></ul><ul><li>Don’t be pushy with your presence </li></ul>
  34. 59.
  35. 60.
  36. 61.
  37. 68. Second Life
  38. 69. Conference in SL
  39. 70. Meeting in SL
  40. 73. del.ici.ous
  41. 75. LibraryThing
  42. 76. LibraryThing
  43. 77. QUESTIONS <ul><li>Chad Boeninger: [email_address] </li></ul><ul><li>Brian C. Gray: [email_address] </li></ul><ul><li>Presentation at: or </li></ul>