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Web 2.0 Tools - Outreach & Community Building

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OUTdo! OUTclass! OUTperform! - Enhancing Your Library's OUTreach Services
Date: 8/1/2007
Sponsor: OLC's Outreach and Special Services Division

Joint presentation with Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University Libraries

Published in: Technology
  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
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Web 2.0 Tools - Outreach & Community Building

  1. 1. Web 2.0 Tools – Outreach & Community Building Chad F. Boeninger, Reference & Instruction Technology Coordinator, Ohio University Libraries Brian C. Gray, Librarian - Engineering, Math, & Statistics, Case Western Reserve University OLC's Outreach and Special Services Division August 1, 2007
  2. 2. EXPECTATIONS FOR TODAY <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>IM/Meebo </li></ul><ul><li>Screencasting </li></ul><ul><li>Podcasting </li></ul><ul><li>Facebook/MySpace </li></ul><ul><li>Second Life </li></ul><ul><li>del.ici.ous </li></ul><ul><li>LibraryThing </li></ul>LETS PLAY!
  3. 3. BLOGS <ul><li>Today’s “publishing platform” </li></ul><ul><li>Allows patron ownership in their web experience with the organization </li></ul><ul><li>Continue conversations after events </li></ul><ul><li>Allows more staff to participate in the external voice of the library </li></ul><ul><li>Share more, build participation </li></ul>
  4. 4. http://technorati.com/weblog/2007/04/328.html
  5. 13. Blog Based OPAC <ul><li>Casey Bisson </li></ul><ul><li>WPopac: An OPAC 2.0 Testbed </li></ul><ul><li>WordPress based, so already have access to more programmers than the ILS vendors combined </li></ul>
  6. 16. Blogger is FREE
  7. 17. Patrons Blogging About Libraries
  8. 19. WIKIS
  9. 20. What is a Wiki? <ul><li>A website in which content can be created and edited by a community of users </li></ul><ul><li>Strength of the resource is often dependent on the strength of the community </li></ul>
  10. 21. Wiki as technical documentation http://codex.gallery2.org/Main_Page
  11. 22. Wiki as fan site http://lostwiki.abc.com /
  12. 23. Wiki as a web site http://executiveplanet.com
  13. 24. Wiki as professional organization http://www.libsuccess.org /
  14. 35. Do you recognize RSS?
  15. 36. RSS <ul><li>RSS drives the data transfer in most web 2.0 tools </li></ul><ul><li>Efficient way to share news and data, plus support research </li></ul><ul><li>User initiated subscriptions to a “web address containing data” </li></ul>
  16. 37. KSL RSS Feeds
  17. 38. RSS in Databases & Publisher Websites <ul><li>Create a RSS alert directly from a result lists, a search history, or a publication’s table of contents. </li></ul>
  18. 39. RSS and OPML <ul><li>OPML can be shared so everyone has access to the same content </li></ul><ul><li>Promote to instructors as a tool for creating reading lists </li></ul><ul><li>Library recommended sites </li></ul>
  19. 41. RSS Changing Our Patrons <ul><li>Moving away from email & listservs </li></ul><ul><li>“PULL” rather than “PUSH” </li></ul><ul><li>Sharing everything - Privacy? </li></ul><ul><li>Speed </li></ul><ul><li>Few years ago…”If not on the Internet, it is not legitimate” - Is RSS the next thing patrons use to judge products & services? </li></ul>
  20. 42. IM
  21. 43. Why do it? <ul><li>75 % of online teens and 65% of all teens (16 million) use IM </li></ul><ul><li>48% of teens who use instant messaging use it daily, 30% use it several times a day </li></ul><ul><li>42% of online adults reported using instant messaging </li></ul><ul><li>Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp </li></ul>
  22. 44. More on IM Use <ul><li>46% of teens said they choose instant messaging most often when communicating by text with friends, compared with 33% who choose email </li></ul><ul><li>Teens view email as something you use to talk to “old people,” institutions, or to send complex instructions to large group </li></ul><ul><li>Source: Pew Internet Report: Teens & Technology http://www.pewinternet.org/PPF/r/162/report_display.asp </li></ul>
  23. 45. How Students Access
  24. 46. Individual Staffing Model
  25. 49. SCREENCASTING <ul><li>A screencast is a web-based demonstration </li></ul><ul><li>Usually incorporates Flash </li></ul><ul><li>A variety of commercial and free tools </li></ul><ul><ul><li>Adobe Captivate </li></ul></ul><ul><ul><li>Techsmith Camtasia </li></ul></ul><ul><ul><li>Wink </li></ul></ul>
  26. 50. Screencasts in action
  27. 51. http:// www.debugmode.com/wink /
  28. 52. YouTube <ul><li>The Process </li></ul><ul><ul><li>Record video with Camcorder </li></ul></ul><ul><ul><li>Capture screen video with CamStudio </li></ul></ul><ul><ul><li>Edit with Windows Media Maker or iMovie </li></ul></ul><ul><ul><li>Upload to YouTube </li></ul></ul>
  29. 53. <ul><li>Records screen movements to AVI format </li></ul><ul><li>Also converts AVI to Flash (.swf) </li></ul><ul><li>Linear recording process </li></ul>http://www.camstudio.org/ Another software option
  30. 54. Podcasting as Simple as Making a Phone Call
  31. 55. Podcasting <ul><li>Announcements </li></ul><ul><li>Book reviews </li></ul><ul><li>Guest speakers </li></ul><ul><li>Gaming </li></ul><ul><li>Poetry </li></ul><ul><li>Commentary </li></ul><ul><li>Teen & youth </li></ul><ul><li>New Resources </li></ul><ul><li>Training </li></ul><ul><li>User submitted </li></ul><ul><li>Music </li></ul><ul><li>Library tours </li></ul><ul><li>Technology </li></ul><ul><li>Story telling </li></ul>
  32. 56. Podcasting
  33. 58. SOCIAL SITES <ul><li>MySpace and Facebook offer excellent outreach tools </li></ul><ul><li>Put the librarian/library in the user’s space </li></ul><ul><li>Don’t be pushy with your presence </li></ul>
  34. 59. http://www.libsuccess.org/index.php?title=MySpace_%26_Teens
  35. 60. http://www.myspace.com/askalibrarianfl
  36. 61. http://www.myspace.com/teensatapl
  37. 68. Second Life
  38. 69. Conference in SL
  39. 70. Meeting in SL
  40. 73. del.ici.ous
  41. 75. LibraryThing
  42. 76. LibraryThing
  43. 77. QUESTIONS <ul><li>Chad Boeninger: [email_address] </li></ul><ul><li>Brian C. Gray: [email_address] </li></ul><ul><li>Presentation at: http://www.slideshare.net/bcg8 or http://www.libraryvoice.com/presentations </li></ul>

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