PRSA San Antonio Professional Development All-Day Seminar and Luncheon: "New Media is Now!" -- Oct 2, 2008

1. Podcasting for Beginners Christie L. Goodman, APR October 2008

2. What makes a podcast a podcast?

3. Time-shift and place-shift Efficient because of opt-in Audience not defined by geographic boundaries Educated, influential audience No news media filter Cost effective Benefits of Podcasting

4. Goal Objective Strategy Tactic

6. What is podcasting good for from an organization or business point of view?

7. Put a plan in writing

8. Dissemination Technology Content Goal Setting

9. Dissemination Technology Content Goal Setting

10. Goal Setting What do you want to accomplish? Where do you want to be when you’re done?

11. Goal Setting Who is your audience? What niche do you want to reach?

12. Goal Setting Show frequency, format, length

13. Goal Setting Who does which tasks?

14. Goal Setting How will you cover the costs?

15. Dissemination Technology Content Goal Setting

16. Content Topics and Segments (ident, intro, outros, music, interview, feedback)

17. Content Process for recording each episode (e.g., interviewer and interviewees)

18. Content Production Process Plan Topic Schedule Record Send File Edit Podcast Listen/Approve Write Post Online

19. Content Generating Feedback

20. Dissemination Technology Content Goal Setting

21. Technology Recording equipment

22. Technology Editing and Production

23. Technology Feedback Mechanisms

24. Technology Data collection

25. Dissemination Technology Content Goal Setting

26. Dissemination Your own site or blog

27. Dissemination iTunes

28. Dissemination Promotion through your regular channels

29. Dissemination Community Building

30. Dissemination Community Building

31. Resources

32. PR & Communications-Related Podcasts For Immediate Release: The Hobson and Holtz Report http://www.forimmediaterelease.biz/index.php/weblog/about_us/ Inside PR http://www.insidepr.ca/ Trafcom News Podcast http://trafcom.typepad.com/podcast/ New Comm Road Podcast http://www.newcommroad.com/ On the Record...Online http://ontherecordpodcast.com/pr/otro/

33. Podcast Alley http://www.podcastalley.com/ Podcasts Pickle http://www.podcastpickle.com/ Podcast Bunker http://www.podcastbunker.com/ Podcast Central http://www.podcastcentral.com/ Podcast Directories

34. Podsafe Music The Podsafe Music Network http://music.podshow.com/ Podsafe Audio http://www.podsafeaudio.com/ Garage Band http://www.garageband.com/ Sound effects A1 Free Sound Effects http://www.a1freesoundeffects.com/ Sound Effects Library http://www.sound-effects-library.com/ Sound Dogs http://www.sounddogs.com/ Partners in Rhyme http://www.partnersinrhyme.com/

35. A sampling of business podcasts Amazon http://www.amazon.com/gp/gss/detail/10840/104-3191986-6116755 Bloomberg Media http://www.bloomberg.com/media/podcast/ Cisco Systems http://newsroom.cisco.com/dlls/podcasts/audio_feeds.html Deloitte http://www.deloitte.com/dtt/article/0%2C1002%2Ccid%25253D105840%2C00.html General Motors http://fastlane.gmblogs.com/podcast/gm_fastlane_podcast.xml Intuit http://intuit.podasp.com/ Macromedia http://weblogs.macromedia.com/podcast/archives/2005/06/macromedia_podc.html McDonalds http://www.mcdonalds.com/corp/podcasts.html NASA http://www.nasa.gov/multimedia/podcasting/ Peterson's http://www.petersons.com/podcasts/ College testing company Purina http://www.purina.com/downloads/Podcast.aspx?DCMP=RAC-PUR-Podcasts&HQS=Home Simon & Schuster http://www.simonsays.com/ Listing of college and university podcasts http://www.oculture.com/2006/10/university_podc.html

36. Creating schools that work for all children Intercultural Development Research Association 5815 Callaghan Road, Suite 101 San Antonio, Texas 78228 www.idra.org contact@idra.org 210.444.1710