Organizational design aims to improve workflow, procedures, structures and systems by identifying dysfunctional aspects. Success requires a clear link between changes and business results, a winning strategy aligned with operations, and a compelling need for urgent change based on specific criteria. It also requires distinguishing decision-driven from behavior-dependent changes, appropriate structure/systems, skills/resources, and leadership willing to change. Failure can result from flawed systems, poor financial management, weak customer understanding, or bad decisions by upper management lacking a strategic outlook.