The document discusses the rise of social media and other web 2.0 technologies in Asia, providing examples from China, Japan, and South Korea. It examines social networking sites like QQ, Mixi, and Cyworld and their business models. Success stories highlighted include OhmyNews, an influential citizen journalism site in Korea, and Train Man, a popular story from Japan about a shy man helped by strangers on a train. Barriers to further innovation discussed include infrastructure, talent, and access to capital.

1. Web 2.0 success stories from Asia OrangeLabs | Web 2.0 in China: What’s Next? Benjamin Joffe | Plus Eight Star Ltd | 6 November 2007

2. The future has already arrived. It is just not evenly distributed yet. William Gibson Science fiction author & father of the cyberpunk genre Coined the term "cyberspace" in 1982

3. 1. Innovation in Asia? 2. SNS case studies 3. Web 2.0 success stories 4. Barriers and catalysts Agenda

4. Innovation in Asia?

5. General assumption #1 Everything from the US is great

6. General assumption #2 Everything from Asia is weird (and sometimes funny)

8. Japanese like texting on mobile Anonymous manager at a telecom company in 2000 Because they have small fingers

9. Asians like avatars Anonymous manager at an Internet company in 2005 Because they read mangas and watch animes

10. Chinese like ring-back tones Anonymous manager at a foreign media company in 2006 Because they go to KTV a lot

11. Giving the wrong explanation to the right question

12. CC | +8*

13. Web 2.0 Made in USA

15. C2C?

16. Copy-to-China

17. Why look at Asia?

18. 1 Because some Asian markets are strategically important

20. Official partner of Chinese Web2.0 fundraising since 2005

21. Quiz Alexa School of Investment beta

22. Crowdsourcing Quiz Which Asian Internet services do you know?

23. Global China Japan South Korea 1 Yahoo! 2 Google 3 YouTube 4 MSN 5 Windows Live 6 MySpace 7 Facebook 8 Wikipedia 9 Hi5 10 Orkut

24. Global China Japan South Korea 1 Yahoo! Yahoo Japan 2 Google Yahoo 3 YouTube Google Japan 4 MSN Google YouTube 5 Windows Live 6 MySpace Google Korea 7 Facebook YouTube 8 Wikipedia Livedoor 9 Hi5 Yahoo Wikipedia 10 Orkut

25. Global China Japan South Korea 1 Yahoo! Yahoo Japan 2 Google Yahoo 3 YouTube Google Japan 4 MSN Google YouTube 5 Windows Live 6 MySpace Google Korea 7 Facebook YouTube 8 Wikipedia Livedoor 9 Hi5 Yahoo Wikipedia 10 Orkut

26. Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction

27. Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Japan Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction

28. 2 Because words betray us

29. Are we talking about the same thing?

30. The fastest broadband connections are in Korea and Japan . OECD Report, July 2007 Thanks to fiber optic cables the broadband connections in Japan were up to 10 times faster than the OECD average . Japan also had the lowest relative monthly broadband charges/Mbps

31. # Country Householdssubscribing Avg. speed (mbps) Price/month for 1 mbps, fastest tech. (USD PPP) Overall Score 1 Korea 0.90 45.6 0.45 15.73 2 Japan 0.52 61.0 0.27 14.99 3 Iceland 0.83 6.0 4.99 12.14 4 Finland 0.57 21.7 2.77 12.11 5 Netherlands 0.73 8.8 4.31 11.87 6 Sweden 0.49 18.2 0.63 11.54 7 France 0.49 17.6 1.64 11.41 12 US 0.51 4.8 3.33 10.47

32. Consequence #1 Internet penetration and speed

33. Consequence #2 Internet literacy

34. Consequence #3 Internet as a retail channel for material, immaterial goods and human intelligence

42. Python is so last year

43. Developed by Yukihiro "Matz" Matsumoto in Japan in the mid-90s

44. How about those concepts? Meta-blogging Content scrapping Trust-based information sharing Personal Resource Planning (PRP)

45. SNS case studies

46. QQ Mixi Cyworld

47. #1 All are kinds of Social Networks

48. #2 What’s the difference?

52. Metrics Pageviews Number of users

53. Business models Advertising Storage Monthly fee Personalization Alerts Etc.

54. Key features Invitation system Closed/Open/Semi-closed Sticky features Payment solutions

55. Social design Focus Atmosphere Demographics

56. Psychological design Identity / Identities Trust level

57. Web 2.0 success stories

58. Problem #1 What is “Web 2.0”?

59. Problem #2 What is “success”?

60. Success story #1 Power

64. Citizen media 40,000 contributors Editorial team 250 stories a day

65. (profitable)

66. 4 th most trusted media in South Korea (quoted on TV, etc.)

67. The Internet was the space where a few people who possessed nothing could bring about results using guerrilla methods. OH Yeon Ho CEO OhmyNews

68. Success story #2 Love

73. Train Man

74. キタ━━━━（ ゜∀ ゜）━━━━ッ！！

78. Success story #3 Fame

80. 100 million Internet DL Sold millions of RT/RBT >20 million USD in licensing fees

83. Brand endorsements

84. Success story #4 Money

85. 带头大哥 777 的博客

86. Received 7 million RMB from the 700 subscribers of his QQ group for unauthorized stock recommendations (investigation in July 2007)

87. Social processes re-engineering CC | Yongjoon Hyoung, founder of Cyworld

88. Barriers & catalysts

89. Is Internet infrastructure enough for innovation?

90. Is it a Web 2.0 issue or larger that that?

91. Financial Seed VC Exit

92. Technical Finding and keeping talent

93. Crowdsourcing Quiz Where can you find good .Net developers in Beijing? (2~3 years experience, speaks some English)

94. Social Starting Running Failing

95. Crowdsourcing Quiz Why is there no Bill Gates in Korea?

97. 谢谢！ Thanks! [email_address] +86 1371 880 3321 Skype: benjamin0123