The FISH is a sport fishing company that aims to meet client needs and expectations by providing a variety of fishing choices. Its mission is to offer high quality services at competitive prices to become a leader in the sports fishing market. Its vision is to provide fun activities that meet client needs while protecting nature. Its objectives are to be a regional leader through excellent service and prices, and to promote family fishing as healthy recreation. It aims to justify its business by providing a tranquil natural space for families to bond away from stress.