SUPPLY7 aims to simplify online checkout processes by allowing customers to use a single login and password across multiple webshops. Their goal is for 15% of Dutch webshop checkouts to go through their system by 2015. They plan to enter the parcel delivery market by 2018 and control most logistical movements through their dominant role in webshop orders. SUPPLY7 will also allow combined shipments of multiple purchases to improve logistics efficiency.