Playup is a project focused on creating biodegradable toys that foster creative and imaginative play for children aged 3 to 6, particularly in disadvantaged neighborhoods of Lisbon. It emphasizes the importance of healthy child development for societal well-being and aims to encourage various forms of interaction and learning. The project collaborates with Associação João de Deus and aims to deliver socially responsive design solutions.

1. PlayUp Toys

2. to

3. grow

4. up

5. “The healthy development of
children is crucial to the future
well-being of any society”

6. PlayUp is a project that aims to
co-design a small range of
biodegradable toys that encourage
creative and imaginative play for children
aged 3 to 6 years old, starting from the
ones living in the disadvantaged
neighborhoods of Lisbon.

7. development
interaction
colour
function
use
shape
catalyst
social interaction
relation
values
transfer
different
senses
code
communication
understand
experience
CHILDREN
feel
thinking
exchange
learn
encorurage
imagination
discovery PLAY
empathy
interpretation
TOY
creativity
escape
share
confort
knowledge
dream
challenge
joy
energie new
cognitive
inspiration balance
play
emotion
curiosity

8. design

9. Partnering

10. with

11. the

12. Associação

13. João

14. de

15. Deus

20. contacts