This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of radio stations Play FM and Sunny FM. It identifies their strengths as having a wide range of listener tastes, a strong image, decent experience, and robust brand awareness. Weaknesses include some unfulfilled tastes and a highly contested market. Opportunities exist in large target audiences and positive market trends. Threats are strong competitors, a highly contested market, and competitors' use of online and mobile platforms. The analysis was conducted by Ayman S. Basheer.

1. Play FM & Sunny FM
Competition Analysis
© Ayman Basheer, 2010

2. Play FM & Sunny FM
SWOT Analysis
Internal Environment Analysis:
Strengths: Weaknesses:
- Both cover a wide range of listeners - Some tastes are not fulfilled.
tastes.
- Highly contested market pie.
- Strong image.
- Decent experience in the work field.
- Robust brand awareness.
- Good market share.

3. Play FM & Sunny FM
SWOT Analysis
External Environment Analysis:
Opportunities: Threats:
- Large targeted customer segment. - Strong, highly competitive competitors.
- Strong demand. - Highly contested market.
- Positive market trends. - Online/mobile is being used heavily by
competitors.
- Strong partners.
- Still there’s room to utilize the
online/mobile side.
- Relatively stable
economical/political/legislative climate.

4. Play FM & Sunny FM
Competition Analysis
By: Ayman S. Basheer
E-mail : aymanbasheerfx@gmail.com
Cell : +962-78-5839 887
P.O.Box : 7570 Amman 11118 Jordan
© Ayman Basheer, 2010