1. Play FM & Sunny FM
Competition Analysis
© Ayman Basheer, 2010

2. Play FM & Sunny FM
Competition Analysis
Overview:
This competition strategy based on broad differentiation strategy
build on three points. Simple competitors analysis, capabilities
analysis, and the offering analysis are the three basis of this strategy
model.
The right offerings with the needed capabilities can beat the
competition through exploring the opportunities that still have never
been explored in the market.
Strong and unique core capabilities can block the competitors from
following us or imitate our core value.
© Ayman Basheer, 2010

3. Play FM & Sunny FM
Competition Analysis
Objectives:
- Achieve a strong competitive advantage (differentiation).
- Increase the market share.
- Attain a high listeners loyalty level.
- Broaden the listeners base.
© Ayman Basheer, 2010

4. Play FM & Sunny FM
Competition Analysis
Strategy Model:
- Who are they?
- Where are they?
Competitors - What do they offer?
Differentiation
- What do we offer? - What do we have?
- What we have to offer? Offering Capabilities - What we gonna need?
© Ayman Basheer, 2010

5. Play FM & Sunny FM
Competition Analysis
Competitors:
Competitors
- Who are they?
Differentiation
Other English-speaking radio stations.
Offering Capabilities
- Where are they?
Broadcasting across Jordan.
- What do they offer?
• English hits variety.
• Entertainment shows.
• 24/7 operation.
• Interactive online presence.
• Mobile radio app.
• Social media presence (Facebook, Twitter).
© Ayman Basheer, 2010

6. Play FM & Sunny FM
Competition Analysis
Capabilities:
Competitors
- Who do we have (Core Capabilities)?
Differentiation
• Professional staff.
• Pioneering accumulated experience. Offering Capabilities
• Strong marketing & PR.
- What we gonna need?
• Mobile apps development experts (Radio App).
• Use viral Guerilla marketing techniques.
© Ayman Basheer, 2010

7. Play FM & Sunny FM
Competition Analysis
Offering:
Competitors
- Who do we offer?
Differentiation
• Newest (Play) & Best (Sunny) English Hits.
• 24/7 operation. Offering Capabilities
• Entertainment shows.
• Interactive Online presence.
- What do we have to offer?
• Mobile radio app (Ubiquity + High QoS + special value-added offers).
• Full highly- engaging social networks presence
(Facebook, Twitter, blogs, wikis).
• Concentrate on online polls and act based on the results (listeners-centric).
© Ayman Basheer, 2010

8. Play FM & Sunny FM
Competition Analysis
By: Ayman S. Basheer
E-mail : aymanbasheerfx@gmail.com
Cell : +962-78-5839 887
P.O.Box : 7570 Amman 11118 Jordan
© Ayman Basheer, 2010