Eieed B Eieed: Brand Identity - BRANDA

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Eieed B Eieed: Brand Identity - BRANDA

  1. 1. © BRANDA, 2014. Eieed B Eieed Brand Identity
  2. 2. © BRANDA, 2014. Classification : Client Use Version : 1.0 Revision : 0 Date : 21 June, 2014. Legal Obligations : CC Attribution-NonCommercial- NoDerivatives 4.0 International !
  3. 3. 3© BRANDA, 2014. Eieed B Eieed Brand Identity The Story Behind Eieed B Eieed ( (‫إيد‬‫بإيد‬ is a humanitarian radio show initiative that gather humanity advocates around to help and support cases of who are in need. The radio show will start with the beginning of the month of Ramadan. The show is intended to cover different cases across Jordan.
  4. 4. 4© BRANDA, 2014. Eieed B Eieed Brand Identity The Logo
  5. 5. © BRANDA, 2014. The Meaning Within We wanted the brand to reflect the following ideals: - Compassionateness. - Generosity. - Humanity. - Embracement. - Loving - Care. - Understanding. - Engagement. Eieed B Eieed Brand Identity 5
  6. 6. © BRANDA, 2014. The Inspiration Eieed B Eieed Brand Identity 6
  7. 7. © BRANDA, 2014. The Inspiration Eieed B Eieed Brand Identity 7
  8. 8. © BRANDA, 2014. An Iconic Creation Eieed B Eieed Brand Identity Help Community Now, let’s speak it out! 8
  9. 9. 9© BRANDA, 2014. Eieed B Eieed Brand Identity Why Is The logo Abstracted? 1. Abstracted image is easy to remember Simple abstract image is more easier to remember than any other over detailed images. 2. Abstracted image is unique by its look it makes it memorable and helps it stand out between other similar designs. Why abstracted hands are better than detailed hands? An abstracted mark takes less time to be viewed and analyized compared to a pictorial image, which gives the advantge to be memorized and to deliver the message. Abstracted mark is unique and different, abstracted mark can always standout between the crowd and win the challenge of time.
  10. 10. © BRANDA, 2014. Eieed B Eieed Brand Identity Why Green? The green color we chose gives the meanings of generosity, prosperousness and growth. That’s exactly what we need Eieed B Eieed radio program initiative to be. We need this initiative to be fruitful and sustainable. Welcome to the world of green. 10
  11. 11. 11© BRANDA, 2014. Mob. : +962 797 461918 Email : brandaworld@gmail.com Facebook : BRANDAworld Eieed B Eieed Brand Identity

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