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Play FM & Sunny FM                        Competition Analysis© Ayman Basheer, 2010
Play FM & Sunny FM                  SWOT AnalysisInternal Environment Analysis:Strengths:                               We...
Play FM & Sunny FM                   SWOT AnalysisExternal Environment Analysis:Opportunities:                            ...
Play FM & Sunny FM                            Competition Analysis By: Ayman S. Basheer E-mail : aymanbasheerfx@gmail.com ...
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Play 99.6 & Sunny FM SWOT Analysis

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Play 99.6 & Sunny FM SWOT Analysis

  1. 1. Play FM & Sunny FM Competition Analysis© Ayman Basheer, 2010
  2. 2. Play FM & Sunny FM SWOT AnalysisInternal Environment Analysis:Strengths: Weaknesses:- Both cover a wide range of listeners - Some tastes are not fulfilled. tastes. - Highly contested market pie.- Strong image.- Decent experience in the work field.- Robust brand awareness.- Good market share.
  3. 3. Play FM & Sunny FM SWOT AnalysisExternal Environment Analysis:Opportunities: Threats:- Large targeted customer segment. - Strong, highly competitive competitors.- Strong demand. - Highly contested market.- Positive market trends. - Online/mobile is being used heavily by competitors.- Strong partners.- Still there’s room to utilize the online/mobile side.- Relatively stable economical/political/legislative climate.
  4. 4. Play FM & Sunny FM Competition Analysis By: Ayman S. Basheer E-mail : aymanbasheerfx@gmail.com Cell : +962-78-5839 887 P.O.Box : 7570 Amman 11118 Jordan© Ayman Basheer, 2010

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