Describes the PlansForUs business. PlansForUs is a NYC based startup focused on saving teachers time by connecting them to contextual teaching ideas.

1. “Creation through Collaboration”

2. PlansForUs is...
A website where teachers use their community to
discover contextual ideas and build engaging
lessons

3. Core Problem
K-12 teachers do not have enough time in the day
to find and develop lessons.
In fact, K-12 teachers cite the lack of planning time
as one of their top 5 reasons for leaving teaching.

4. Solution
A semantic web for teachers
• Cut through the
clutter of available
Content Social content
• Link content and
Base Network
usage to a personal
Contextual profile
Content • Form relationships
and find ideas
based on teaching
context
• A supportive,
efficient
community

5. Why Now?
My wife asked me to help with a problem
and...
• ~2.3 million new teachers needed in the US by 2012 (NCES)
• 50% of teachers leave before their 5 year anniversary
• A $3.8 billion problem (NEA)
• 97% of classrooms are connected to the Internet (NCES)
• Effects of NCLB continue to ripple through education
• Innovative teacher-centric social entrepreneurship focused on
K-12 education (DonorsChoose, KIPP, Teach for America)

6. Market Size
US Market
• Advertising
• More than 60% of
Educational teachers surveyed* spent
Software over 5 hours/week lesson
$10 Billion planning
• Professional
Development (PD)
K12
• A channel for PD
Professional
providers to cost-
Development effectively reach teachers
$5 Billion • Educational Software
• An open platform for
educational software
Advertising
providers
4 million K12
• Multi-tenant system
Teachers generates value through
analysis of participant data
*-PlansForUs, November 2006

7. Competition
Company Strength Weakness
Great Brand, Big Dev Outside of core function,
Yahoo Teachers Team, Infrastructure Not launched
Non-profit credibility, K12 and Higher Ed focus,
Curriki Integrated editing, Large learning units,
Teaching Content base Contextual relevance
Large lesson plan User interface,
HotChalk database, Classroom Contextual relevance, No
integration integrated editing
Other Competitors could include: TheApple.com, TeachAde, TutorOm

8. Business Model
Solve the Problem and Expand
Save Teacher’s Time
Professional Educational
Lesson Planning
Networked
Development Web
Q&A Network
Distribution Applications
}
}
Revenue Advertising
}
Source Sales Channel
Subscription

9. Marketing Tactics
Interface and Distribution Search Engine Non-Profit
Functionality Channels Optimization Support
60 million Fund
+ + +
140,000
searches teacher
Teachers
for lesson projects
plans
Pilot Program-
Key Feature:
Mississippi
Small Content
Delta
Contributions

10. Founders
Steve Yeung-Founder and Head of Technology
• MaxMD-Project Manager and Software Engineer-
Constructed real time domain name registration system
• Tamale Software-Software Engineer-Design solutions for
improving work flows at hedge fund clients.
• Carnegie Mellon 2004-MS in Electronic Commerce,
Concentration in Production Management
• NYU 2003-BS in Computer Science with Honors, Minor in
Psychology
• Moved to NYC from Hong Kong at age 8

11. Founders
Tyler Fonda-Founder and CEO
• Married to an amazing 1st grade teacher teaching in New
York City’s Public School system
• MaxMD-Developed and implemented new business strategy
• Pre-revenue to ~$1 million in annual revenues
• DiMassimoGoldstein-Brand Strategist-Focused on
implementation of new media in brand strategy
• Colgate University, 2001-BA in Political Science
• Founded the Fiver Young Professionals Advisory Committee
• Finished Paris and NYC Marathons-Best time 3hr 23min

12. Product Timeline
• Launch Beta-Start Learning
• July 2007
• Micro-contribution tool
• February 2008
• Enhanced Social Networking
• April 2008
• Move out of Beta
• September 2008

13. Financial Projections
If you are considering an investment in PlansForUs then we’ll
send them to you because....
• We are seeking seed stage investors to help us build a great
business
• Email Tyler:
• If you have feedback on our assumptions, strategy or any
other thought please send us an email.