The steps involved in planning process are:
1. Setting objectives: The company plans to increase the sale of sedan cars by 20% in the next quarter.
2. Developing premises: The marketing team considers the impact of government policies and competition in the sedan car segment.
3. Identifying alternatives: They explore options like discounts, finance options, lucky draws, and advertisements.
4. Evaluating alternatives: A thorough analysis of options is done based on their viability.
5. Selecting an alternative: The company decides to offer more discounts to dealers and customers.
6. Implementing the plan: Discount packages are determined and communicated to dealers. Awareness campaigns are run.
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