The steps involved in planning process are: 1. Setting objectives: The company plans to increase the sale of sedan cars by 20% in the next quarter. 2. Developing premises: The marketing team considers the impact of government policies and competition in the sedan car segment. 3. Identifying alternatives: They explore options like discounts, finance options, lucky draws, and advertisements. 4. Evaluating alternatives: A thorough analysis of options is done based on their viability. 5. Selecting an alternative: The company decides to offer more discounts to dealers and customers. 6. Implementing the plan: Discount packages are determined and communicated to dealers. Awareness campaigns are run. 7