2. Theme: Advertising jewelry and
accessories
We see advertisements for jewelry and
accessories many times everyday, whether
it be in a magazine, on the television or in
the news paper, it is one of the largest and
most popular forms of advertising. It is also
very versatile in terms of where shoots can
take place, they can take place on location
pretty much anywhere but can also be shot
3. Location of the photo-shoot
The location of the shoot will be in
a studio with the use of lights and
a backdrop, it is more practical to
shoot jewelry in a place like a
studio as there will be no outside
distractions which you may get in
an outdoor location, this way the
focus will be firmly on the things
being advertised.
4. What is required (models,
costumes etc..)
Obviously, with the main aim of the
photo-shoot being to advertise jewelry
we would need both jewelry and models
to wear the jewelry to make it an
advertisement. Also, I need to make sure
I have a ‘contingency plan’ in case
anything goes wrong in preparation to
the shoot. For example, I might need to
make sure I have models on stand-by in
case the model that I have planned does
not show up. Also make sure I have
back-up hair and make up stylists if they
are needed.
5. Selecting and protecting
equipment
When we are doing the shoot we
will need to take a number of
precautionary matters to ensure
that the equipment that we are
using is kept safe and secure at all
times and is not at a risk of
breaking or being damaged in any
form. One way of doing this would
be by using a tripod whilst taking
photo’s, this takes away the risk of
the camera being dropped.
However, we will need to make
sure that the area that the tripod is
stood on is flat and that it will not
be easily knocked over, we also
need to make sure that the camera
is securely placed in the tripod.
6. Legal and ethical
considerations
When planning a photo-shoot a
number of legal and ethical
considerations need to be made. One
of these considerations is to avoid any
copyright infringements at all costs.
Also, before the shoot I will make sure
it is okay with the land owner that we
shoot on their land, if for some reason
they decline to allow us, I will have
another location as part of my
contingency plan. Also ethical
considerations are just as
important, with these you need take
things such as religion into
consideration. For example, if the
shoot is advertising something such as
alcohol which is banned under some
religions, the model may not feel
comfortable continuing to model in the
7. Risk-Assessment.
In order to do our photo-shoot correctly
we need to take a risk-assessment.
This is to make sure that we are not
taking any risks whilst we are shooting,
this can vary from the location being
unsafe for example if we are shooting
in the woods and there is a log lying
around it will not be safe as the
photographer or the model may fall
over the log and injure themselves, a
risk assessment is compulsory before
any shooting can take place.
8. Shooting Schedule
As we are shooting for a magazine
we need to have some form of
schedule in place to ensure that we
meet our deadline. If we do not
meet our deadline and get the
pictures to the magazine on time
there is a chance our photo’s will
not be published or the publication
of the magazine might be delayed.
