Application for the spring 2015 Baldwin& account planning internship. Please submit the follow application, along with your resume and work portfolio (optional) by Friday, January 9th, 2015. Baldwin& is a hybrid branding digital advertising mobile social media brewery thingy in Raleigh, NC.

1. B A L D W I N &
2 0 1 5 P L A N N E R S H I P

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WELCOME
So you want to be a planner. Or you think you want to be a planner. Or you’re not completely sure
that you want to be a planner but you figured this would be a great opportunity to find out. You’ve
come to the right place.
Baldwin& is offering a 10-week spring internship for undergraduate and graduate students to
learn the basics of account planning. The program will run from the weeks of February 2nd
through April 8th, though specific dates are tentative to change in order to better accommodate
students’ schedules. Throughout this internship, students will develop a basic skill set in account
planning, but they’ll also get exposed to and work alongside other disciplines within the agency.
We ask that all applicants please complete the following internship application and to include a
professional resume and a work portfolio, if available. Hopefully this will provide us a glimpse into
your personality and how you think. Make it what you want. It should be fun. It should be
challenging. It shouldn’t take you an entire month to complete. After all, quantity doesn’t
necessarily mean quality. But, you know, put some thought into it. Or don’t. It’s up to you.
Please submit your materials electronically or via snail mail by Friday, January 9th in order to be
considered for the position. Contact information is provided at the back of the application.
Thank you for your interest in Baldwin&!

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NAME:
AGE:
SCHOOL:
MAJOR:
PERSONAL INFO
GRADUATION:
EMAIL ADDRESS:
MAIL ADDRESS:
PHONE NUMBER:

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AVAILABILITY
We want to work to your schedule as opposed to you having to work to ours.
Please notify us of the days and hours that you would be available on a weekly basis throughout the spring.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

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ABOUT YOU
DESCRIBE YOURSELF.
USE NO MORE THAN 140 CHARACTERS.

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CHALLENGE 1:
WHAT WERE THE 5 MOST CULTURALLY RELEVANT
CURRENT EVENTS OF THE PAST YEAR? WHY?

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CHALLENGE 2:
EMBED YOURSELF IN A CROWD OF PEOPLE SOMEWHERE
(A PARTY, A COFFEEHOUSE, A CONCERT, ETC). OBSERVE
PEOPLE’S BEHAVIORS, CONVERSATIONS, HOW THEY
EXPRESS THEMSELVES.
HOW WOULD YOU DESCRIBE OR CLASSIFY THESE PEOPLE?

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CHALLENGE 3:
WHAT WOULD YOU SAY I S THE BIGGEST PROBLEM
FACING COLLEGE STUDENTS TODAY AND WHAT ARE
THREE THINGS YOU THINK CAN BE DONE TO HELP
SOLVE THIS PROBLEM?

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CHALLENGE 4:
NAME A BOOK, MOVIE, ETC. THAT YOU RECENTLY ENJOYED.
TELL US WHAT MADE IT SO REMARKABLE.

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CHALLENGE 5:
PICK A CONTEMPORARY SOCIAL OR POLITICAL ISSUE THAT
YOU FEEL PASSIONATELY ABOUT. LAWYER YOUR POSITION.
NOW, MAKE A CASE AGAINST I T FROM THE OPPOSITE SIDE.

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CHALLENGE 6:
PICK A BRAND THAT YOU THINK COULD REALLY BENEFIT
FROM A NEW MARKETING OR ADVERTISING STRATEGY.
HOW WOULD YOU MAKE THIS BRAND MORE INTERESTING,
RELEVANT OR UNIQUE?

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RESUME
PLEASE INCLUDE YOUR PROFESSIONAL RESUME.

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WORK
FEEL FREE TO ATTACH A PERSONAL PORTFOLIO
OR ANY ADDITIONAL CREATIVE WORK IF YOU WISH,
THOUGH THIS IS NOT MANDATORY.

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SUBMISSION
PLEASE SUBMIT YOUR COMPLETED PLANNERSHIP APPLICATION, ALONG WITH YOUR
RESUME & CREATIVE PORTFOLIO (OPTIONAL) TO ONE OF THE FOLLOWING BY
FRIDAY, JANUARY 9, 2015:
MAIL EMAIL
BALDWIN&
321 W. D a v i e S t .
Raleigh, NC 27601
BALDWIN&
info@baldwinand.com
* please include “Baldwin&
2015 Plannership” in the
subject line of your email

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FAQs
HOW LONG IS THIS INTERNSHIP?
The Baldwin& Plannership i s a 10-week program t h a t runs from t h e weeks o f February 2nd through A p r i l 8th . Specific days
and hours will be determined based on the students weekly availability.
WHAT WILL I BE WORKING ON?
Hard t o say exactly. You w i l l be working alongside Baldwin& account planners on real-world assignments w i t h real-world
implications f o r real-world c l i e n t s . Yo u ’ l l be conducting research. Yo u ’ l l be w r i t i n g c r e a t i v e b r i e f s . Yo u ’ l l be attending a few
boring meetings. Yo u ’ l l be doing everything t h a t an actual account planner would do i n an agency. Which never includes
fetching coffee for bosses.
WILL I RECEIVE COLLEGE CREDIT FOR THIS INTERNSHIP?
Absolutely. Internships a t Baldwin& are t y p i c a l l y f o r college c r e d i t . Please make t h e necessary arrangements w i t h your
school t o make sure t h a t you g e t t h e c r e d i t you deserve. L e t us know i f there are any requirements on our end, o r i f you
have any questions or concerns.
WILL HOUSING AND/OR TRANSPORTATION BE PROVIDED?
Students coming from out-of-town w i l l need t o procure housing, which i s a fancy way o f saying i t ’s up t o you t o make t h e
necessary arrangements when i t comes t o housing and t r a n s p o r t a t i o n . Of course, we can help you f i n d something o r
answer any questions you may have about t h e area. Along w i t h housing, you’re going t o need transportation n o t only t o
commute t o t h e agency, b u t there may be a time o r two where you need t o d r i v e somewhere. Don’t worry, we w i l l reimburse
you for mileage for any required driving. We w i l l a l s o p r o v i d e y o u a p a r k i n g s p a c e , i t ’s the least we can do.
WILL I NEED TO BRING ANYTHING?
Curiosity. Humility. A st rong work ethic. But ser iously, br ing your Mac. Yes, Mac. We’ re a Mac of f ice. You wi l l work on your
own computer b u t we w i l l make sure you can access our systems and w e ’ l l even s e t you up w i t h a Baldwin& email address
while you are here. This may be trickier if you don’t have a Mac. But we can probably make something work.
WILL THIS ASSURE ME A JOB IN ADVERTISING?
No. Nothing i s assured i n a d v e r t i s i n g . But you w i l l walk away w i t h a basic s k i l l s e t t h a t lends i t s e l f w e l l t o a career i n
c r e a t i v e i n d u s t r i e s , tech s t a r t ups, business management, entrepreneurship o r other jobs t h a t require you t o use your
noggin.