Amtrak deployed Percolate in 2014 to improve their customer-centric marketing across digital channels. Percolate's integrated calendar, image editing tools, and user-generated content capabilities helped Amtrak save time creating visually compelling content and build connections with customers. Specifically, Percolate's planner ensured consistent content for Amtrak's lines of business, the image editor allowed quick customization of images, and over 329 user photos were acquired to inspire content and increase engagement on social media.

1. AcceleratingAmtrak’s
Customer-CentricMarketing

2. In 2014, Amtrak deployed Percolate to build a more customer-centric brand
across its digital marketing channels. This case study shows how Amtrak used
Percolate’s integrated marketing calendar, image editing tools, and user-
generated content (UGC) procurement capabilities to save time, create more
visually compelling content, and build meaningful connections with their
customers.
Overview

3. VOICE
Percolate’s planner and content topics help Amtrak scale their social presence
and ensure they are consistently producing content for all their different lines
of business.
LOOK
By using Percolate’s image editor, Amtrak’s small social media team can
quickly and efficiently customize images with filters and hashtags for their
social pages and customer contests.
“The Image editor gives us the opportunity to quickly edit
our imagery without having to open a separate editing tool.
This time-saving feature might seem small, but goes a long
way when the to-do list is long and the day is busy.”
— Alicia Lee, Senior Officer of Social Media at Amtrak

4. “We utilize topics to ensure that our content is diverse and address
the goals of our organization. This is essential when providing
internal partners with metrics that speak to their initiatives and to
ensure that we are adequately representing all of our products.”
— Julia Quinn, Director of Social Media at Amtrak
PHOTO PROCUREMENT
Percolate has helped Amtrak acquire the rights to over 329 images of their
fans’ experiences on Amtrak. These photos also serve as inspiration for
Amtrak’s written content on their social channels and blog.
ENGAGEMENT
Through Percolate, Amtrak can edit their sourced user generated content,
turning the images into branded assets. When added to social content, user
generated photos performed better on Amtrak’s social channels than images
from other sources.
Photos acquired through Percolate in
less than 6 months
Increase in Twitter favorites
+
320
110%

5. Percolate is The System of Record for Marketing.
Our technology helps the world's largest and fastest-growing
brands at every step of the marketing process.
Want to learn more?
Contact learn@percolate.com for more information
or request a demo today at percolate.com/request-demo