This document discusses the state of online gambling and sports betting in the United States. It notes that 14 states currently have legal sports betting, with 7 more likely to pass bills by the end of 2019. It provides basics on the online gaming market, including the five verticals (casino, poker, sports betting, bingo, lottery) and the different entities that can operate in each state (commercial casinos, tribal casinos, lotteries). The document outlines the affiliate marketing opportunities in states where online gambling is legal, licensing requirements, revenue share structures, and the size and growth of the New Jersey online gambling market, which is currently the largest in the US.
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Are you sure you know all about this often-misjudged requirement that is fast becoming one of the most common Noncompliance issues when Fundraising from America?
US states are increasingly requiring registration if you fundraise in their state. If you have an office, address, staff, bank account or other ‘permanent’ activities in a state you may also be required to register in that state to do business. Each state is different in what it considers fundraising – in some merely having a website is enough. We will spend an hour talking about what this could mean for your 501(c)(3) organisation – what constitutes fundraising or operating a state, what registration is required and when you should do so and how much it will cost you either to register or in penalties if you fail to do so.
How to Clean up Sales Tax for 2020- Amazon Reporting Hacks & Marketplace Faci...Tinuiti
While sales tax collection and filing isn’t an exciting part of running your business, legislative changes in 2019 have made it extremely complex. Marketplace sellers in particular carry the burden of understanding how to navigate these laws and monitoring changes in their business. Learn what the legislative changes in over 40 states means for your business, how to manage sales tax and reporting in Seller Central, and what you can do in 2020 to avoid future sales tax confusion.
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During this webinar, we discussed how to potentially mitigate the impact of the state and local tax (SALT) cap at the federal level. New York State has joined the list of states that have enacted an elective pass-through entity tax in an effort to do just that. We also dove into the possibility of changing residency to a low-tax or no-tax state. With state tax rates on the rise in some places and the realization that remote work is doable, many individuals are contemplating making a move. To succeed in making a change like this, one must be aware of the technical rules and be willing to significantly adjust one’s life. We talked through all these considerations.
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1) What are the best funding options for entrepreneurs to scale their business?
2) When should entrepreneurs pursue external funding?
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4) What alternative sources of funding are available?
5) How and why should a founder stage their funding rounds?
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7) How can advisors help with the funding process?
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Place Your Bets: Hear the Experts Discuss Operating as a US iGaming & Betting Affiliate
1. Place Your Bets: Hear the Experts
Discuss Operating as a US iGaming
& Betting Affiliate
2. States with legal sportsbetting or Active Bills
14 months of Progress!
3. States with legal sportsbetting (or pending this month)
• Live today (10 states)
• Likely end 2019 (7 states)
• Legislation introduced in
2019 (16 states)
4. • Live today (10 states)
• Likely end 2019 (7 states)
• Legislation introduced in
2019 (16 states)
• Online Gambling Legal (3
states)
States with legal sportsbetting (or pending this month)
6. Basics of Online Gaming Market in USA
• Online Gaming consists of five distinct verticals, each regulated very differently
1. Casino
2. Poker
3. Sportsbetting
4. Bingo
5. Lottery
• Online gaming is strictly a state by state initiative (10th amendment)
• There are three different types of entities that are authorized to operate and/or
administer sportsbetting and online gaming
1. Commercial casinos
2. Tribal casinos
3. Lotteries
• In USA, each state has taken a different approach to sportsbetting and online
gaming when it comes to operating entity and product vertical
7. Basics Facts of iGaming Affiliate Marketing
• Land based casino operators have used ‘affiliate’ like marketers for decades
through the form of junket providers
• Affiliates are paid by revenue share or CPA (deposit only)
• Online gaming for commercial casinos is only legal is two states
• New Jersey (2013) and Pennsylvania (2019)
• Nevada offers ‘variant’ mobile wagering but requires in-person signup
• West Virginia false start with Betlucky. Expected to relaunch with FanDuel by NFL
season
• Lottery: Michigan and Pennsylvania offer revenue share and require no
license
8. Basic Facts of iGaming Affiliate Marketing
• Casino was launched in New Jersey in 2013
• Sportsbetting was launched in New Jersey in August 2018
• Mature Markets: Casino represents 50% of the revenue but sportsbetting represents 70%
of the players
• Affiliate marketing is a highly regulated business for online gaming for commercial casinos
• Requires a license issued by each state
• The costs depends on size/complexity of organization and type of license
• Ranges between $2,000 and $50,000 (estimation)
• Both New Jersey and Pennsylvania offer the same licensing regime
• Ancillary Service Industry Provider. Revenue share. Performance based on a percentage of revenue less
agreed hard costs deductions (tax, promotions etc)
• Cost per Action (deposit): fixed
9. Licensed Affiliate Options
Industry Service Provider
• Revenue share of 30-45%, of NET
revenue or CPA
• For each depositing player
• Gross to Net: hard costs expenses
(taxes, promotions, maybe other)
• Term: TBD min of 2 years to indefinite
• Allowed to act as a super affiliate
(needs to be flushed out)
• Very onerous licensing: 5 years of
taxes, all monthly statements, no
access to safety deposit box etc.
• Higher Licensing costs
Vendor Registration
• CPA: Cost per acquisition
• For each depositing player
• Range varies by vertical: Casino higher
than sports and poker
• Range: $175 - $700
• Depends on total number of depositing
players and quality of traffic
• Lower costs for licensing and much less
invasive questions
11. Size of the New Jersey iGaming Market
$5.2 $93.8
$125.1
$167.1 $220.3
$277.3
$495.9
$8.4
$122.9 $148.9
$196.7 $244.6
$352.3
$751.2
$-
$100.0
$200.0
$300.0
$400.0
$500.0
$600.0
$700.0
$800.0
2013 2014 2015 2016 2017 2018 2019
iGaming GGR Revenue New Jersey
Casino Poker Sports
12. Opportunity: Sports Betting is a Game Changer
• In New Jersey (where legal) mobile represents the vast majority of the revenue
• Online is 80% of the revenue for sports betting New Jersey (where both are legal)
• Retail only states will need to expand to offer online to be successful
• Sports betting drives online casino revenue
• Online casino doubled since Draft Kings launched its casino
• New opportunities on numerous fronts: more states, new brands, addition of
casino or sports betting
• Increased competition from affiliate community with introduction of sports betting
82.0%
18.0%
Online Dominates NJ Sports Betting GGR YTD
Online
Retail
13. DFS Brands Have Dominated New Jersey
• FanDuel and DraftKings has 80% of the sportsbetting market
• Negative: Bad for affiliates as they are only compensated for new depositing
players
• Positive: incumbent and other brands need affiliates
• As new states open or expand to add online, non-FD/DK brands will need to
include affiliates
83%
17%
NJ Online Only Sports Betting Revenue
FanDuel/DraftKings Rest of New Jersey
80%
20%
NJ Total Sports Betting Revenue
FanDuel/DraftKings Rest of New Jersey
14. Pennsylvania is Still Too Early to Tell
• FanDuel Retail has 9% market share (located outside Philadelphia)
• Online only launched in May with one online sportsbook (Sugarhouse)
• Now three online sportsbooks with several more expected to open before
NFL start
• FanDuel and Draft Kings have not launched their online sites
• Online Casino not live yet
Retail Sports betting GGR Pennsylvania
16. Tips and Process to Becoming iGaming Affiliate
• Hire a gaming lawyer or professional regulatory person in local market
• Each affiliate must be sponsored by a local casino in the state
• This must be completed first
• Complete the forms
• Have your regulatory lawyer review everything before submitting
• Ancillary license: requires on site fingerprints (not sure about vendor
registration)
• Contact the Casino or Sports books affiliate managers
• Read the restrictive terms and conditions before doing anything
17. How Big is the Opportunity
Source: Eilers & Krejcik, iGaming Capital
18. Operating as an iGaming Affiliate in the USA
• Licensed activity – need license to operate
• Very content driven mainly dependent on reviews and articles
• All contracts must be approved by Gaming regulators
• No ability to pay any company supplying services to affiliates based on any performance metric
tied to gaming
• E.g. Revenue share, CPA, depositing new players, signups, active players
• Sub-affiliate (if licensed with super affiliate) required to have Vendor Registration license (paid on CPA)
• Only metrics allowed are monthly, hourly, annual fee – solely not tied to performance
• Restrictions on message to players monitored by casinos and regulators
• Periodic valuation forms that describe your acquisition strategy and marketing message
• No ability to advertise on Google in a straight forward manner
• Facebook permission is difficult to obtain and may be taken away at any time
• Outside of external marketing tools, not entirely well managed at this time but getting better
(cookie stuffing etc)
• CPAs and Revenue share can be very lucrative especially in new markets