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Mackay place launchpad

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A three hour workshop targeting Councillors. A shared understanding and language of urban design and placemaking; an appreciation of what it means individually and to Council;
an understanding of the broad benefits to the community and Council; an understanding of how Council can deliver Places for People (and access to more information and resources); and
key trends in urban design and placemaking.

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Mackay place launchpad

  1. 1. PLACEMAKING LAUNCHPAD Victoria St- Mackay, QLD, AUS
  2. 2. INTRODUCTION ▸ Welcome + Introduction (AKH) ▸ Emergency + OHS ▸ Lighting/AC ▸ Manual ▸ www.slideshare.com ▸ Terminology ▸ Learning styles + requirements ▸ Questions? Salamanca Market - Hobart, TASSalamanca Place – Hobart, TAS
  3. 3. INTRODUCTIONS ▸ Introduce yourself to your colleague so they can ‘present you’ ▸ Name ▸ Favourite Australian urban place ▸ What would you like to get out of this unit? Hosier Ln (Graffiti Ln) - Melbourne, VIC, AUS
  4. 4. OUR STUDY AREA ▸ Wood and Sydney Streets - City Core Revamp ▸ Civic Precinct ▸ Cuttersfield ▸ West Mackay ▸ Mt Pleasant Shopping Centre ▸ West Mackay?
  5. 5. Big Muster Dve - Dinner Plain, VIC, AUS ▸ OUR AIM TO ASSIST PEOPLE CREATE AND PROMOTE QUALITY PLACES. ▸ Upon completion you should have: ▸ a shared understanding of urban design and placemaking; ▸ an appreciation of what it means individually and to Mackay; ▸ an understanding of the broad benefits to the community and Council; ▸ an understanding of how Council can deliver Places for People; and ▸ A common platform and language for urban design and placemaking. OUTCOMES
  6. 6. PROGRAM VS MANUAL Gordon St, Mackay, QLD, AUS 1 Urban Design + Placemaking 101 2 Civic Principles 3 Place Qualities 8 Outcomes 4 Place Typology 5 Place process 6 Place roles 7 Toolkit - placemaking ideas 9/10 Links+ conclusions Placemaking Trends What+Why How+Who
  7. 7. 1.1 INTRODUCTION: WHAT IS URBAN DESIGN? ▸ Urban design creates authentic, sustainable and quality places for people across the range of urban environments. Federation Square - Melbourne http://www.federationsquare.com.au/Docs/20081028.htm
  8. 8. Gozzard St, Gungahlin, Canberra, ACT, AUS 1.1 OUR NEW PROTOCOL ▸ http://www.urbandesign.gov.au/ ▸ It is concerned with the arrangement, appearance and function of our suburbs, towns and cities. ▸ It is both a process and an outcome of creating localities in which people live, engage with each other, and the physical place around them. ▸ It involves many different disciplines. ▸ It operates from the macro to the micro scale. ▸ It influences economics, the physical scale and the social and cultural nature of a locality ▸ It is a long-term process that continues to evolve over time.
  9. 9. Hibberson St, Gungahlin, Canberra, ACT, AUS 1.1 PIA URBAN DESIGN CHAPTER “Urban design aims at the creation of useful, attractive, safe, environmentally sustainable, economically successful and socially equitable places. Good urban design pursues local identity and sense of place, cultural responsiveness and purposeful environmental innovation. It achieves a high level of quality, comfort, safety, equity, beauty and cohesion in the overall, physical outcome of all the development, planning, engineering, architectural and landscape design decisions that contribute to urban change.”
  10. 10. Surrey Hills Library, Crown Street, Surrey Hills, NSW, AUS ▸ “Urban Design has emerged as an area of design practice shared between, and at the nexus of, the professions of Landscape Architecture, Planning and Architecture and is concerned with the visioning and implementation of sustainable urban public spaces and settlements.” http://www.aila.org.au/urbandesign/ 1.1 AILA DEFINITION (?)
  11. 11. Ocean Keys Boulevard, Clarkson, Perth, WA, AUS 1.1 RAIA URBAN DESIGN POLICY “Urban Design aims to maximise public benefit by ensuring development is coordinated and assessed in relation to long term urban outcomes.”
  12. 12. 1.1 URBAN DESIGN
  13. 13. Coronation St, Bardon, QLD, AUS 1.1 INTRODUCTION: WHAT IS PLACEMAKING? ▸ “Placemaking is the art of creating public places of the ‘soul’ that uplift and help us connect with people” Course Participant ▸ “Placemaking is about creating memorable places which are potentially transformative” David Engwight
  14. 14. Parap Markets, Parap, Darwin, NT, AUS 1.1 INTRODUCTION: URBAN DESIGN V PLACEMAKING? ▸ Urban design: ▸ House ▸ New buildings and infrastructure ▸ design ▸ space ▸ new places ▸ Utilitarian ▸ Experts? ▸ Enables placemaking? ▸ Placemaking: ▸ Home ▸ Existing buildings and places ▸ social programs ▸ place ▸ existing ▸ Social ▸ Ownership by the people (spirit) ▸ People watchers?
  15. 15. Wandoo St, Tenneriffe, Bne, QLD, AUS_
  16. 16. 1.1 INTRODUCTION: WHAT IS URBAN DESIGN?
  17. 17. 1.2 QUALITY PUBLIC SPACES ▸ The area around buildings which people use ▸ Public vs private space. ▸ The focus of urban design ▸ Easily left out? ▸ Pre WWII (design over expense) Alan + Lindy’s house (my street) – Brisbane, QLD
  18. 18. 1.2 QUALITY PUBLIC SPACES
  19. 19. 1.2 QUALITY PUBLIC SPACES ▸ Post WWII: the rise of the car Stanhope Gardens – Sydney, NSW
  20. 20. 1.2 QUALITY PUBLIC SPACES
  21. 21. Sharp St - Cooma, NSW, AUS 1.2 RANGE OF PUBLIC SPACE NEW CITY LIFE Jan Gehl ▸ Urban stroll ways: boulevards, avenues, streets ▸ Main city space: squares, frame events ▸ Local city space: playing and staying ▸ Ceremonial city: seats of power, celebrations ▸ Deserted city space: large surfaces few activities ▸ Transport hubs: dominated by people in transit ▸ Green city spaces: variety of uses ▸ Staged city space: staged sensory experiences ▸ Temporary city space ▸ Aquatic city space ▸ Waterfront city space: access to views and water; and ▸ City space for play and sport: permanent specialised equipment
  22. 22. 1.2 QUALITY PUBLIC SPACE ▸ Urban designers believe that the arrangement and the qualities of the public space affects the way people react, interact, behave and feel. ▸ William H Whyte : It is difficult to design a space that will not attract people. What is remarkable is how often this has been accomplished . Apartment Building - Cairns Deicke Richards ▸ Urban design must create public spaces of quality.
  23. 23. 1.2 QUALITY PUBLIC SPACE Apartment Building - Cairns Deicke Richards Portside Markets, Hercules Street, Brisbane, Queensland, AUS
  24. 24. Leigh St, Adelaide, SA, AUS 1.3 URBAN DESIGN ▸ Activity + end result ▸ Verb – the process of urban design ▸ Noun – the quality of the place
  25. 25. 1.5 URBAN DESIGNERS ▸ They cannot be an authority in all these areas ▸ They need to be experts in integrating information and ideas ▸ From their team, client, stakeholders and the community ▸ Critically they need to see the big picture Town Planning Museum - Shanghai
  26. 26. 1.6 URBAN DESIGN AND FORM ▸ Built form influences our use and appreciation of place ▸ Urban designers influence place through - ▸ buildings (location, shape and size) ▸ structures and; ▸ quality of spaces. Wellard – Perth, WA http://www.thevillageatwellard.com.au/Wellard.aspx The hierarchy of form Urban Initiatives 2003
  27. 27. 1.7 SENSE OF PLACE “Urban design is not just about physical form, but lived experience as well. It has a social and psychological dimension. At its best, urban design is about feeling at home in the world: creating a sense of continuity and authenticity.” (Buchanan, 2009) Valley Fiesta - Brisbane http://www.mapcreative.com.au/images/portfolio/valley-fiesta-2007.gif
  28. 28. 1.7 SENSE OF PLACE ▸ Broader meaning > built form ▸ Negative connotation of space? ▸ Our favourite part of the city is a place ▸ Place may have a purpose, blurry edges, identified by name... ▸ A personal connection with people ▸ Engwicht Secret 1 - make people feel at home ▸ “Place is a feeling not a location” Given Tce, Paddington, Brisbane, QLD, AUS
  29. 29. 1.7 SENSE OF PLACE ▸ Soul of the place – attachment and belonging ▸ Built environment +++ features, events, people and activities ▸ Social Fabric ▸ Emerging attributes: opportunity, identity, innovation, creativity, authenticity – more powerful attractors
  30. 30. 1.7 SENSE OF PLACE ▸ Characteristics of successful and highly valued places (Morrison Institute): ▸ quality natural environment ▸ innovation and cultural capacity ▸ distinctive amenities ▸ street life, “hipness”, tolerance ▸ choice and diversity ▸ accessibility. Queensberry Street, Melbourne, VIC, AUS
  31. 31. 1.8 OUR ROLE? ▸ Urban design – not one person or profession ▸ Fundamentally multi- disciplinary and collaborative ▸ Planning – traditionally the right mix of uses in the right location... ▸ Successful places depend on physical form of development as well ▸ Plus the social fabric (soft infrastructure) ▸ No accreditation for urban design in Australia - AILA City Square, Melbourne, VIC, AUS
  32. 32. 1.8 URBAN DESIGN LEADERSHIP? ▸ Planners – big picture thinkers with broad training, project management skills and collaborative mind set... broad scale master planning ▸ Architects – much more than buildings and design, offer solutions. Increasingly focussed on place, not just the building... form in urban design ▸ Landscape Architects – strong site analysis and design skills... designing the space into place ▸ And others…. ▸ Good urban designers often have more than one qualification Riverbank Drive - The Ponds, Sydney, NSW, AUS
  33. 33. 1.8 URBAN DESIGN LEADERSHIP? Northlakes, QLD
  34. 34. 1.8 URBAN DESIGN LEADERSHIP?
  35. 35. 1.8 URBAN DESIGN LEADERSHIP? Northlakes, QLD
  36. 36. 1.0 PLACEMAKING – CLIVE ALCOCK
  37. 37. 1. VIDEO - CNU
  38. 38. (Texas style) ▸ Sprawl is to blame for a host of problems from obesity and traffic injuries to environmental destruction. ▸ In 2000 a total of 38.8 million American adults met the classification for obesity, putting themselves at risk for chronic diseases including diabetes, high blood pressure, cancer and stroke (American Journal of Public Health, vol 93, no. 9, 2003) 1. CONTEXT – URBAN SPRAWL
  39. 39. 1. REFLECTION ▸ Individual – group: short answer test p155 1.1 What is your definition of urban design? 1.2 Explain the meaning of placemaking and its relationship to urban design 1.3 Name two examples of private urban space and public space (study areas). What’s the difference? 1.4 Who should take the design lead on urban design projects? what does your study area need – urban design or placemaking? ▸ Group discussion ▸ How is urban design delivered in your workplace? Adelaide Arcade, Rundle St Mall– Adelaide, SA, AUS
  40. 40. PROGRAM – SESSION 2 Hitchcock Ave - Barwon Heads, VIC, AUS 1 Urban Design + Placemaking 101 2 Civic Principles 3 Place Qualities 8 Outcomes (p131) 4 Place Typology 5 Place process 6 Place roles 7 Toolkit - placemaking ideas 9/10 Links+ conclusions Placemaking Trends
  41. 41. PLACEMAKING...
  42. 42. Palmerin St, Warwick, QLD, AUS BENEFITS OF PLACEMAKING ▸ Avoid adverse effects ▸ Doesn't necessarily increase costs ▸ Reduces Costs ▸ Delivers customers value ▸ Pro-development ▸ Delivers broad benefits to society
  43. 43. REDUCE ADVERSE EFFECTS ▸ “The City of Casey has the highest reported incidence of family violence and child protection notifications within Victoria.” http://www.caseyconnect.net.au/promotin gpeace-familyviolence/ ▸ “In America, Robert Putnam found “a simple rule of thumb: every 10 minutes of commuting results in 10% fewer social connections”. ▸ In Australia 10% of working parents spend more time commuting than they do with their children.” (Grattan Institute 2012) “The modern America of obesity, inactivity, depression, and loss of community has not ‘happened’ to us; rather we legislated, subsidized, and planned it.” http://www.placemakers.co m/2012/11/12/urban- happiness-index- revisited/
  44. 44. DOESN'T NEED TO COST MORE Section 8 Bar, Tatersalls Lane, Melbourne, VIC, AUS ▸ “Improving social connection is not necessarily hard or costly. In many cases, big returns can come from small outlays.” (Grattan Institute 2012)
  45. 45. Amp Ln - Albury, NSW, AUS COSTS AND BENEFITS OF PLACEMAKING ▸ Avoid adverse effects ▸ Doesn't necessarily increase costs ▸ Reduce Costs ▸ Delivers benefits customers value ▸ Pro-development ▸ Delivers broad benefits to society Costs
  46. 46. REDUCE COSTS - POPUP Yarraville, Melbourne, VIC, AUS, http://www.abc.net.au/local/photos/2012/02/07/3425109.htm
  47. 47. http://archpaper.com/news/articles.asp?id=4236 REDUCE COSTS - PROTOTYPING
  48. 48. http://laughingsquid.com/parklets-the-tiny-parks-of-san-francisco/ REDUCE COSTS - PARKLETS
  49. 49. REDUCE COSTS – DISASTER RESILIENCE Victoria St – Mackay, QLD, AUS ▸ “the quality of the built environment has been shown to have some association with social cohesion in these neighbourhoods” Dempsey, N., 2009 ▸ Through our social connections we share information, resources and skills. This makes communities more dynamic and more resilient” (Grattan Institute 2012) ▸ “The impact of a Chicago heatwave on the elderly shows that social connection can make the difference between life and death.” (Grattan Institute 2012)
  50. 50. Dallas, Melbourne, VIC, AUS REDUCE COSTS – ENABLE THE LOCALS
  51. 51. Ireland St, Bright, VIC, AUS ▸ "in a world where slow growth is normal, society can't afford the costs of our shopping centres” Joe Nickol REDUCE COSTS - OVERALL ▸ Poor design can have significant adverse effects ▸ May not always cost more upfront ▸ Utilise existing infrastructure ▸ Enable natural disaster resilience ▸ Enable the locals (SCIP)
  52. 52. Ford St - Beechworth, VIC, AUS COSTS AND BENEFITS OF PLACEMAKING? ▸ Avoid adverse effects ▸ Doesn't necessarily increase costs ▸ Reduce Costs ▸ Delivers benefits customers value ▸ Pro-development ▸ Delivers broad benefits to society
  53. 53. Village Square, Eastern Rd, Browns Plains, Brisbane, QLD, AUS PLACEMAKING Costs Benefits
  54. 54. PLACE = AFFORDABLE LIVING Palmerston Lane, Fitzgibbon Chase, Brisbane, QLD, AUS ▸ AusHomes Villa House ▸ 320 m² (two community titles – Villa + loft) ▸ 3 bedrooms, 2.5 bathrooms (121 m²) ▸ $299,900 in 2011 ▸ Fitzgibbon Chase Snapshot ▸ Housing Innovations Kuranda Park Way, Fitzgibbon Chase, Brisbane, QLD, AUS
  55. 55. 8.4 HOUSING AFFORDABILITY ▸ Matusik Missive 26th May 2010 ▸ How can we actually deliver a cheaper home? ▸ Maximum built product size of 150 m². Owners could extend in the future if they wished. ▸ Allotment sizes below 400 m². Frontages, if possible, kept at 10 metres. ▸ Rear lane access wherever possible. ▸ Offset density, in clusters, adjacent to open space and where appropriate, institutional land use such as schools, sports facilities etc. ▸ Provide carports rather than garages. ▸ Tandem parking – designed to hold two cars off the street. ▸ Double storey construction. ▸ Alternative building materials – brick and tile, takes way too long to construct.
  56. 56. 8.4 AFFORDABLE LIVING ▸ Next Generation Planning Source: http://versatile1.wordpress.com/2008/03/13/
  57. 57. PLACE = SAFETY Darwin Waterfront, Darwin, NT, AUS ▸ “Current research has already shown that CPTED is an effective tool in reducing opportunities for crime, fear of crime and nuisance problems“ ACT Crime Prevention and Urban Design Resource Manual ▸ "Some benefits can be achieved from CCTV roll-out, but these are often misunderstood and overstated. Aside from the large costs, there are also risks, including the loss of privacy, particularly as the technology becomes more sophisticated.“Sydney Morning Herald
  58. 58. PLACE = HEALTHY + FIT State Library, Swanston St, Melbourne, VIC, AUS ▸ If one in ten Massachusetts adults started a regular walking program, the state would save $121 million in heart disease expenditures annually. [MA Dept. of Public Health, 2008] ▸ Combining vigorous exercise and walking each week produced a 50% reduced mortality. [Arch Internal Medicine, 2007] ▸ 1 in 3 children born in USA in 2000 will develop diabetes ▸ Car accidents are the leading cause of deaths 0-24 ▸ Exercise affects learning, memory and cognition. College students showed improved performance on recognition memory tasks after exercise. [NYU current research]
  59. 59. PLACE = TRANSPORT SAVINGS Flinders St, Adelaide, SA, AUS ▸ “In Melbourne, almost 8% of areas with the greatest need for public transport have no access at all.“(Grattan Institute 2012)
  60. 60. PLACE = MORE TIME, LESS CONGESTION Clarkson, Perth, WA, AUS ▸ Living car-free in walkable areas fits younger lifestyles. Fewer young people want cars. In 1995 people age 21 to 30 drove 21 percent of all miles driven in the U.S.; in 2009 it was 14 percent, despite consistent growth of the age group. [Advertising Age, 2010]
  61. 61. River St, Mackay, QLD, AUS PLACE = CONVENIENCE
  62. 62. PLACE = CHOICE
  63. 63. PLACE = OPPORTUNITIES Wharf St, Maryborough, QLD, AUS ▸ Kaid Benfield ▸ One entrepreneur noted that there are lots of people in Raleigh doing interesting things, ‘but they're miles apart from each other.’ ▸ Further, said Josh Whiton, a 31-year-old chief executive of a software company downtown, ‘There's not the serendipitous running into each other when you go to get coffee’
  64. 64. Lane off Winn St, The Valley, Brisbane. QLD, AUS THE BENEFITS – ENHANCE VALUES ▸ A one-point increase in Walk Score is associated with between a $700 and $3,000 increase in home values. [CEOs for Cities, 2009] ▸ NY Times ▸ 1990s, high-end outer suburbs contained most of the expensive housing in the USA. ▸ Today, it’s in the high- density, pedestrian-friendly neighbourhoods of the centre city and inner suburbs
  65. 65. Le Dinner en Blanc, South Banc, Brisbane, QLD, AUS PLACE = FUTURE PROOFING ▸ Ellen Dunham Jones ▸ 85% of households in 2025 will not have kids ▸ 77% of Millenniums/Gen Y want to live in urban core ▸ 75% of retiring baby boomers say they want mixed use and mixed age ▸ Combined they represent ½ of the popn in the USA ▸ “A quarter of Australian households now consist of people living by themselves and this is the fastest growing household type” (Grattan Institute 2012)
  66. 66. Princes Highway, Cobargo, NSW, AUS PLACE = FUTURE PROOFING
  67. 67. http://grattan.edu.au/static/files/assets/e62ba29d/090_cities_report_housing_market.pdf PLACE = FUTURE PROOFING
  68. 68. http://grattan.edu.au/static/files/assets/71ebb882/117_report_getting_the_housing_we_want.pdf PLACE = FUTURE PROOFING
  69. 69. WHAT CAN YOUR PLACE DELIVER? Lakeside Dve, Joondalup, Perth, WA, AUS ▸ Affordable housing ▸ Affordable Living ▸ Safety ▸ Fitness – physically and mentally ▸ Less money on transport ▸ More time, less congestion ▸ Convenience ▸ Choice ▸ Opportunities ▸ Enhances values ▸ Future proofing
  70. 70. COSTS AND BENEFITS OF PLACEMAKING Queen St Mall, Brisbane, QLD, AU ▸ Avoid adverse effects ▸ Doesn't necessarily increase costs ▸ Reduce Costs ▸ Delivers customers value ▸ Pro-development ▸ Delivers broad benefits to society
  71. 71. THE BENEFITS – UNDERPERFORMING ASSETS Mizner Park - Boca Raton USA
  72. 72. 8 RETROFITTING SUBURBIA? Mizner Park - Boca Raton USA ▸ New York Times - February 5, 2012 ▸ Near-record vacancy rates (11%) at malls of all kinds. ▸ There are about 108,000 shopping centres in America. ▸ A new enclosed mall has not opened in the United States since 2006.
  73. 73. 8.6 RETROFITTING SUBURBIA
  74. 74. 8.6 RETROFITTING SUBURBIA
  75. 75. 8.6 RETROFITTING SUBURBIA
  76. 76. 8.6 RETROFITTING SUBURBIA
  77. 77. 8.6 RETROFITTING SUBURBIA
  78. 78. 8.6 RETROFITTING SUBURBIA
  79. 79. ▸ The Australian May 05, 2012 12:00AM ▸ “A pall over the mall” ▸ “Shopping malls may be booming across China and parts of the Middle East but in the US, the birthplace of the mall, they're dying and in Australia they're haemorrhaging” AUSTRALIA?
  80. 80. ▸ The Australian June 15, 2011 12:00AM ▸ Some are saying the end is nigh for the traditional shopping mall retail model. ▸ Online retailing is making its mark ▸ Typical anchor tenants such as fashion stores and book shops are struggling. ▸ "The retailers that are most at risk are in the shopping strips that aren't somewhere like Toorak Road or Bridge Road in Melbourne, where there's upmarket coffee shops and lifestyle options to attract people to the area." A SLOW DEATH HERE? Victoria Ave, Chatswood, Sydney, NSW, AUS
  81. 81. Education City Dve, Springfield, QLD, AUS PLACE ENABLERS (DA)
  82. 82. Princes Highway, Cobargo, NSW, AUS PLACE = FUTURE PROOFING
  83. 83. Ford Street - Beechworth, VIC, AUS COSTS AND BENEFITS OF PLACEMAKING ▸ Avoid adverse effects ▸ Doesn't necessarily increase costs ▸ Reduce Costs ▸ Delivers customers value ▸ Pro-development ▸ Delivers broad benefits to society
  84. 84. THE BENEFITS – CREATIVE ECONOMY Murray St Mall - Perth, WA, AUS
  85. 85. THE BENEFITS – BRANDING + PROMOTION Swanston St, Melbourne, VIC, AUS
  86. 86. THE BENEFITS – LOCAL BUSINESS Goyder Square, Palmerston City, NT, Australia ▸ “UK research suggests that improving the pedestrian environment on ten high streets (totalling 24 km) would result in annual public benefits of up to £4.3 million a year“(Grattan Institute 2012)
  87. 87. THE BENEFITS – INTERACTION Swanston St, Melbourne, VIC, AUS ▸ “Loneliness can have serious health consequences, with a similar impact to high blood pressure, lack of exercise, obesity, or smoking.” (Grattan Institute 2012) ▸ “The importance of social connection to health and wellbeing means that, for many people, improved relationships are a much more realistic path to a better life than increased income.” (Grattan Institute 2012) ▸ “People have fewer friendships and neighbourhood connections than they did two decades ago” (Grattan Institute 2012) ▸ “Improving social connection is not necessarily hard or costly. In many cases, big returns can come from small
  88. 88. Juniper Bank Way, Subiaco, Perth, WA, AUS THE BENEFITS - CONNECTED AND VITAL ▸ “A city that ‘builds in’ isolation through its housing options, transport accessibility, and other features, can have significant consequences for the strength of people’s relationships and for physical and mental health. .” (Grattan Institute 2012)
  89. 89. High St - Yackandandah, VIC, AUS THE BENEFITS – EXTEND ECONOMIC LIFE ▸ Homes in walkable urban neighbourhoods have experienced less than half the average decline in price from the housing peak in the mid-2000s. [Brookings Institution, 2011]
  90. 90. High St - Yackandandah, VIC, AUS CLIMATE CHANGE: REDUCTION + ADAPTION ▸ Average urban dweller in the USA has 1/3 carbon footprint of suburban dweller. ▸ “ClimateSmart innovation in urban ▸ compact, self-contained regional development ▸ active and public transport-based community ▸ maintaining ecologically diverse and viable natural habitats.
  91. 91. SUSTAINABILITY Christie Walk Eco-Village, Sturt St – Adelaide, SA, AUS ▸ Any sound principles for a good urban place must be sustainable ▸ social equity ▸ economic vitality ▸ environmental responsibility ▸ Cities can make a significant contribution Good urban design is a powerful tool for achieving a higher quality of life, greater economic vitality and a more efficient use of resources. It is key to making places where talented people will want to live, and which will nurture economic success.” Urban Initiatives, 2003, p. 3
  92. 92. Clyde St, Batemans Bay NSW, AUS DELIVERS BROAD BENEFITS TO SOCIETY ▸ Attract creative class ▸ Brand + Promote cities and regions ▸ Support local shops and facilities ▸ Promote social connectedness and vitality ▸ Extend the economic life of buildings and public spaces ▸ Sustainability ▸ Climate change mitigation and adaption
  93. 93. STAY AHEAD OF THE GOVERNMENT Brisbane St, Mackay, QLD, AUS ▸ http://www.urbandesign.gov.au/ ▸ National Urban Design Protocol ▸ draft Urban Design Framework in QLD ▸ Growth Management QLD ▸ Public Sector training (DLGP,DTMR, Health, Arts, ULDA, DPW, Councils, etc) ▸ Next Generation Planning – for streets? ▸ Outcomes... Reduces government expenditure
  94. 94. Commercial Road, Strathalbyn, SA, AUS ISN’T THIS WHAT YOU WANT? ▸ Avoid adverse effects ▸ Doesn't necessarily increase costs ▸ Reduce Costs ▸ Delivers customers value ▸ Pro-development ▸ Delivers broad benefits to society ▸ A Car-free Street Grows in Queens
  95. 95. PLACE ALLIANCE King George Square, Brisbane, QLD, AUS ▸ Information and tools for consumers ▸ Advocate ▸ Quantify benefits ▸ Promote best practice ▸ Identify case studies ▸ Professional training ▸ National coordination
  96. 96. Rusty’s markets – Sheridan St, Cairns, QLD, AUS KEY MESSAGES 1. Create authentic public places for people 2. It’s common sense (requires urban manners) 3. Science + ‘art’ 4. We all participate in placemaking + urban design - collaborative and multidisciplinary 5. Planning: outcome (3D form) + process 6. Government buildings – activating centres 7. Take the time to get to know a place - may not be a design solution (economics, social) 8. Placemaking role for your places
  97. 97. Victoria St, Mackay, QLD, AUS 8. REFLECTION – OUTCOMES 8.19 (P159 - Different) What outcomes or benefits relate to your study area? Why? 10.21 (P160) What could you do differently to deliver urban design and placemaking outcomes?
  98. 98. PROGRAM – SESSION 3 Private Laneway off Market St, Merimbula, NSW, AUS 1 Urban Design + Placemaking 101 2 Civic Principles 3 Place Qualities 8 Outcomes 4 Place Typology 5 Place process 6 Place roles 7 Toolkit - placemaking ideas 9/10 Links+ conclusions Placemaking Trends What+Why How+Who
  99. 99. Victoria St – Mackay, QLD, AUS 5.5 PLACE MANAGE –MALCOLM SNOW
  100. 100. Northbridge Piazza - Northbridge, Perth, WA, AUS PLACE MANAGER ▸ Brimbank City Council - CBP ▸ Sunshine and Sydenham Place Manager ▸ Total Project Cost: $180,000 (Brimbank City Council $80,000 CBP $100,000) ▸ ......reference materialplace managementPlaceManagementBro chure.pdf ▸ Engwicht Secret 9 – Focus on the micro – 50% of budget allocated to the micro ▸ Junk Bank A Place Manager for Sydenham and Sunshine provides a focus for coordinated Council, State Government, business and community involvement in the implementation of the strategic plans for each centre. The Place Manager is responsible for driving the implementation of the Sydenham Transit City Master Plan and the Sunshine Principal Activity Centre Structure Plan and facilitates project delivery for a range of development and infrastructure works and community engagement initiatives.
  101. 101. A BIAS TOWARDS ACTION http://startupquote.com/post/534823829 ▸ Can visions be inspirational and realistic? ▸ “Bring the future today” David Engwicht ▸ A “Bias Towards Action” 1. Decide from where you want to be 2. Have a plan to get from A to B 3. Bad decisions are better than no decision. 4. Make decisions from a state of peace
  102. 102. GRAPHIC CODES AND POLICY ▸ SEQ Place Model (transect) and guidelines
  103. 103. BREAKING THE REGULATIONS
  104. 104. PLACE ENABLING
  105. 105. TOWN FOUNDERS
  106. 106. THE USER City Walk - Canberra, ACT
  107. 107. STREETS + BIG BOX RETAIL Orion Town Centre – Springfield, QLD, AUS ▸ “Traffic is a civil problem not a design problem” David Engwicht
  108. 108. SHARED STREETS Broadmeadows, Melbourne, VIC, AUS
  109. 109. STREETS FOR PEOPLE
  110. 110. AUTHENTICITY + MACKAY ▸ Pubs ▸ Churches ▸ Pioneer ▸ River ▸ Art Deco ▸ Heritage ▸ Laneway ▸ Street trees ▸ Cycling ▸ Rob Adams (41.18) Sydney St, Mackay, QLD, AUS
  111. 111. AUTHENTICITY - PUBS Gregory St, Mackay, QLD, AUS
  112. 112. AUTHENTICITY - PUBS Gregory St, Mackay, QLD, AUS
  113. 113. AUTHENTICITY - PUBS Victoria St, Mackay, QLD, AUS
  114. 114. AUTHENTICITY – PUBS (NEW ORLEANS) Wood St, Mackay, QLD, AUS
  115. 115. AUTHENTICITY - CHURCHES River St, Mackay, QLD, AUS
  116. 116. AUTHENTICITY - CHURCHES Gordon St, Mackay, QLD, AUS
  117. 117. AUTHENTICITY - Macalister Street, Mackay, QLD, AUS
  118. 118. AUTHENTICITY - PIONEER Wood St, Mackay, QLD, AUS
  119. 119. AUTHENTICITY – ART DECO Gordon St, Mackay, QLD, AUS
  120. 120. AUTHENTICITY – ART DECO Sydney St, Mackay, QLD, AUS
  121. 121. AUTHENTICITY – ART DECO Sydney St, Mackay, QLD, AUS
  122. 122. AUTHENTICITY - HERITAGE River St, Mackay, QLD, AUS
  123. 123. AUTHENTICITY - HERITAGE Wood St, Mackay, QLD, AUS
  124. 124. AUTHENTICITY - HERITAGE Victoria St, Mackay, QLD, AUS
  125. 125. AUTHENTICITY - LANEWAYS Seventh Lane, Mackay, QLD, AUS
  126. 126. AUTHENTICITY - LANEWAYS Seventh Lane, Mackay, QLD, AUS
  127. 127. AUTHENTICITY - LANEWAYS Nineteenth Lane, Sydney St, Mackay, QLD, AUS
  128. 128. AUTHENTICITY - LANEWAYS Mackay, QLD, AUS
  129. 129. AUTHENTICITY – STREET TREES Victoria St, Mackay, QLD, AUS
  130. 130. AUTHENTICITY – STREET TREES Wood St, Mackay, QLD, AUS
  131. 131. AUTHENTICITY – PIONEER RIVER River St, Mackay, QLD, AUS
  132. 132. AUTHENTICITY – PIONEER RIVER River St, Mackay, QLD, AUS
  133. 133. AUTHENTICITY – PIONEER RIVER The Esplanade, Cairns, QLD, AUS
  134. 134. AUTHENTICITY – PIONEER RIVER River St, Mackay, QLD, AUS
  135. 135. AUTHENTICITY - CYCLING Pioneer Promenade, Mackay, QLD, AUS
  136. 136. AUTHENTICITY + MACKAY ▸ Pubs ▸ Churches ▸ Pioneer ▸ River ▸ Art Deco ▸ Laneways ▸ Street trees ▸ Cycling Sydney St, Mackay, QLD, AUS
  137. 137. Empathy Map - Logan City Council Course Oct 2012 Participants not only identified the following ideas, they volunteered to investigate implementation within Council. Corporate 1.Urban design protocol 'creating better places' - sign up or adoption. 2.Location and design of council buildings and facilities to deliver good urban design outcomes - leading by example - Additional information - procurement. 3.Consider adopting Place Principles into the Corporate Plan, urban manners etc. 4.Consider where placemaking sits within the organisation – across the silos? ITS WHAT WE DO ‘DAY TO DAY’ THAT COUNTS
  138. 138. Group Discussion - Darwin Course April 2012, NT, AUS (Photo:Jan Kinsella) Technical 5.Complete streets integration. 6.Flexible planning scheme making changes over time rather than once every five years. 7.Location of car parks to the rear or underneath buildings. 8.Urban design audit incorporated into the development assessment process. 9.Stepping back from the detail to focus on the outcomes rather than the process - getting in early to the design process. 10.Review development which ticks the boxes but does not deliver good places. 11.Change the front fence policy in the building code. 12.Ask developers for design changes to make places more livable but currently restricted by the process. 13.Constructive feedback to industry in appropriate ways. 14.Who benefits from streets: pedestrians v cars reclaiming the space for pedestrians - Radio Interview - Enrique Penalosa. 15.Having processes in place to change the rules based on feedback from technical staff. ITS WHAT WE DO ‘DAY TO DAY’ THAT COUNTS
  139. 139. Sydney Course, Canada Bay, Sydney, NSW, AUS Systems 16.Internal urban design champions – not necessarily a senior person - Additional information - procurement. 17.Use 242s as an opportunity to trial new planning. 18.Urban design panel to comment on significant developments or local area plans. Place Managers 19.Place managers for key sites - Place Manage. 20.Trialling/prototyping in regards to flexible spaces - Six opportunities to improve our places through prototyping . ITS WHAT WE DO ‘DAY TO DAY’ THAT COUNTS
  140. 140. Place Proposals developed during Training Course People 21.Conversations over the phone or in person rather than through formal legislative processes. 22.Consistent language across the organisation - Development Assessment or Place Enabling? 23.Education for councillors, champions, decision makers. 24.Involve as many voices in the decision making process - Place Roles . 25.Speak to the users and not just the community - Place User. 26.Recognise that consensus is not always the key to being visionary eg the Sydney Opera House - "New visions do not start with majority support". Across all categories 27.Investigate alternatives within transport. 28.transport planning as a leader for placemaking being part of the solution rather than part of the problem - Transforming NYC streets into places. ITS WHAT WE DO ‘DAY TO DAY’ THAT COUNTS
  141. 141. Rusty’s markets – Sheridan St, Cairns, QLD, AUS COUNCIL AS CITY BUILDER
  142. 142. ▸ The 4 P’s – Place Enabling, Place Manager, Prototyping and Popups ▸ Its what we do ‘day to day’ that counts ▸ Streets as places not thoroughfares ▸ Regulate ‘urban manners’ but break ‘the rules’ ▸ Authenticity – create the places we like ▸ Its all about the user ▸ Developers as Town Founders ▸ Council as a city builder Macalister Street, Mackay, QLD, AUS URBAN DESIGN + PLACEMAKING TRENDS
  143. 143. OUR STUDY AREA ▸ Wood and Sydney Streets - City Core Revamp ▸ Civic Precinct ▸ Cuttersfield ▸ River Street ▸ Mt Pleasant Shopping Centre ▸ West Mackay?
  144. 144. SHARE WITH YOUR NETWORK ▸ Our shop ▸ Our website ▸ Register ▸ Facebook/twitter ▸ Planners, engineers, surveyors, project managers, architects, landscape architects ▸ Developers, Council, Government Harlem, New York
  145. 145. King St, Freemantle, WA, AUS THANKYOU ▸ Outcomes ▸ Feedback forms ▸ andrew@placefocus.com ▸ www.placefocus.com (register) ▸ Slideshare ▸ Twitter ▸ Instagram ▸ LinkedIn ▸ T. 0407466615

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