This document discusses distribution channels and strategies. It defines distribution as placing products on the market and lists questions that need to be answered to improve distribution channels, such as who the channels are, what and when they buy, who is involved, why they buy, and how they buy. It identifies direct and indirect distribution channels and describes intensive, exclusive, and selective distribution strategies, providing Coca-Cola as an example of intensive distribution.

1. Product
Price
Place
Promotion

2. What is distribution?
It is the commercial
function of placing the
products
on the market
MM. Verónica Bolaños López

3. 3
What needs to be known to improve distribution channels?
Who are they?
What do they buy?
When do they buy?
Who is involved?
Why does they buy?
How do the buy?
MM. Verónica Bolaños López

4. 4
Distributionchannels
Direct Indirect

5. Types of distribution
Intensive distribution: distribution on a large-scale and displaying the product in
as many ways and places as possible
Exclusive distribution: is an agreement between a supplier and a retailer granting
the retailer exclusive rights
Selective distribution: making a product available in selctive stores.

6. Coca Cola has an Intensive
distribution

7. Thank you