More Related Content Similar to Pitney Bowes Data Day 2013 Similar to Pitney Bowes Data Day 2013 (20) More from Jonathan Spinney More from Jonathan Spinney (9) Pitney Bowes Data Day 20131. The 3rd Wave of Mobile Location
Jon Spinney
Pitney Bowes Data Day, November 12, 2013
2. Waves of Growth – A Brief History
o
o
o
o
o
911/112, Locators
Omnichannel Distribution &
Billing via Operators
Web Browser, WAP SMS
,
Localized GIS Server
1st Mobile Location XML APIs
o
o
o
o
o
MRM Locators & Navigation
Multichannel Distribution &
Billing
JavaME, BREW, Data, PTT
GIS Web Services
1st Mobile Location Device APIs
©2013 Pitney Bowes.
o
o
o
o
o
o
Location in Every App and Service
App Store Distribution & Billing
Mapping & Navigation Tablestakes
Mobile OS & Cloud Computing
Advanced Location Analytics
Big Data
3. Finding Places
Maps & Navigation Global
Revenue Peaked in 2010, now in
Decline. -13.8 CAGR
$3,000.0
$2,679.8
$2,500.0
$2,000.0
$2,488.0
$2,333.3
$1,892.0
$1,801.3
$1,370.1
$1,500.0
$1,042.8
$1,000.0
$780.0
$564.9
$500.0
$409.6
$0.0
2008
2009
2010
2011
2012
2013
2014
2015
Source: Location Based Services 2001 – 2017, Strategy Analytics, Dec 2012
©2013 Pitney Bowes.
2016
2017
4. Finding People
People Locator Global
Revenue Peaked This
Year, now in Decline. -4.7
CAGR
$900.0
$793.1
$800.0
$821.9
$740.4
$656.6
$700.0
$702.9
$681.2
2015
2016
$647.4
$600.0
$500.0
$392.6
$400.0
$257.4
$300.0
$200.0
$164.9
$100.0
$0.0
2008
2009
2010
2011
2012
2013
Source: Location Based Services 2001 – 2017, Strategy Analytics, Dec 2012
©2013 Pitney Bowes.
2014
2017
5. The 3rd Growth Wave
o Location + Time +
Connectivity is Built Into
Every New Digital Product
& Service
o A Global Network of
Mobility Sensors Producing
Massive Amounts of
Spatiotemporal Data
©2013 Pitney Bowes.
6. From Mapping to Modeling
Mapping
Locating
Finding
Tracking
Modeling
Understanding
Predicting
Informing
Creating New Actionable
Insights & Intelligence
©2013 Pitney Bowes.
Editor's Notes Geographic Information Systems were originally designed to abstract real-world geographic phenomena into discrete, static representations that computers could store and process.Points, Lines, and PolygonsContinuous Fields Coordinate Systems and Map Projections Geographic Information Systems were originally designed to abstract real-world geographic phenomena into discrete, static representations that computers could store and process.Points, Lines, and PolygonsContinuous Fields Coordinate Systems and Map Projections