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The 3rd Wave of Mobile Location
Jon Spinney
Pitney Bowes Data Day, November 12, 2013
Waves of Growth – A Brief History
o
o

o
o
o

911/112, Locators
Omnichannel Distribution &
Billing via Operators
Web Browser, WAP SMS
,
Localized GIS Server
1st Mobile Location XML APIs

o
o

o
o
o

MRM Locators & Navigation
Multichannel Distribution &
Billing
JavaME, BREW, Data, PTT
GIS Web Services
1st Mobile Location Device APIs

©2013 Pitney Bowes.

o
o
o

o
o
o

Location in Every App and Service
App Store Distribution & Billing
Mapping & Navigation Tablestakes
Mobile OS & Cloud Computing
Advanced Location Analytics
Big Data
Finding Places
Maps & Navigation Global
Revenue Peaked in 2010, now in
Decline. -13.8 CAGR
$3,000.0

$2,679.8

$2,500.0
$2,000.0

$2,488.0

$2,333.3

$1,892.0

$1,801.3

$1,370.1

$1,500.0

$1,042.8
$1,000.0

$780.0
$564.9

$500.0

$409.6

$0.0
2008

2009

2010

2011

2012

2013

2014

2015

Source: Location Based Services 2001 – 2017, Strategy Analytics, Dec 2012

©2013 Pitney Bowes.

2016

2017
Finding People
People Locator Global
Revenue Peaked This
Year, now in Decline. -4.7
CAGR
$900.0

$793.1

$800.0

$821.9
$740.4

$656.6

$700.0

$702.9

$681.2

2015

2016

$647.4

$600.0
$500.0

$392.6

$400.0
$257.4

$300.0
$200.0

$164.9

$100.0
$0.0
2008

2009

2010

2011

2012

2013

Source: Location Based Services 2001 – 2017, Strategy Analytics, Dec 2012

©2013 Pitney Bowes.

2014

2017
The 3rd Growth Wave
o Location + Time +
Connectivity is Built Into
Every New Digital Product
& Service
o A Global Network of
Mobility Sensors Producing
Massive Amounts of
Spatiotemporal Data

©2013 Pitney Bowes.
From Mapping to Modeling

Mapping
Locating
Finding
Tracking

Modeling
Understanding
Predicting
Informing

Creating New Actionable
Insights & Intelligence

©2013 Pitney Bowes.
Welcome to Data Day!

8

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Pitney Bowes Data Day 2013

  • 1. The 3rd Wave of Mobile Location Jon Spinney Pitney Bowes Data Day, November 12, 2013
  • 2. Waves of Growth – A Brief History o o o o o 911/112, Locators Omnichannel Distribution & Billing via Operators Web Browser, WAP SMS , Localized GIS Server 1st Mobile Location XML APIs o o o o o MRM Locators & Navigation Multichannel Distribution & Billing JavaME, BREW, Data, PTT GIS Web Services 1st Mobile Location Device APIs ©2013 Pitney Bowes. o o o o o o Location in Every App and Service App Store Distribution & Billing Mapping & Navigation Tablestakes Mobile OS & Cloud Computing Advanced Location Analytics Big Data
  • 3. Finding Places Maps & Navigation Global Revenue Peaked in 2010, now in Decline. -13.8 CAGR $3,000.0 $2,679.8 $2,500.0 $2,000.0 $2,488.0 $2,333.3 $1,892.0 $1,801.3 $1,370.1 $1,500.0 $1,042.8 $1,000.0 $780.0 $564.9 $500.0 $409.6 $0.0 2008 2009 2010 2011 2012 2013 2014 2015 Source: Location Based Services 2001 – 2017, Strategy Analytics, Dec 2012 ©2013 Pitney Bowes. 2016 2017
  • 4. Finding People People Locator Global Revenue Peaked This Year, now in Decline. -4.7 CAGR $900.0 $793.1 $800.0 $821.9 $740.4 $656.6 $700.0 $702.9 $681.2 2015 2016 $647.4 $600.0 $500.0 $392.6 $400.0 $257.4 $300.0 $200.0 $164.9 $100.0 $0.0 2008 2009 2010 2011 2012 2013 Source: Location Based Services 2001 – 2017, Strategy Analytics, Dec 2012 ©2013 Pitney Bowes. 2014 2017
  • 5. The 3rd Growth Wave o Location + Time + Connectivity is Built Into Every New Digital Product & Service o A Global Network of Mobility Sensors Producing Massive Amounts of Spatiotemporal Data ©2013 Pitney Bowes.
  • 6. From Mapping to Modeling Mapping Locating Finding Tracking Modeling Understanding Predicting Informing Creating New Actionable Insights & Intelligence ©2013 Pitney Bowes.

Editor's Notes

  1. Geographic Information Systems were originally designed to abstract real-world geographic phenomena into discrete, static representations that computers could store and process.Points, Lines, and PolygonsContinuous Fields Coordinate Systems and Map Projections
  2. Geographic Information Systems were originally designed to abstract real-world geographic phenomena into discrete, static representations that computers could store and process.Points, Lines, and PolygonsContinuous Fields Coordinate Systems and Map Projections