- Television is not dying according to David Brennan from Medianative UK. Several major television networks and saleshouses in Hungary are outlined. - For 2016, R-Time saleshouse will take on additional Viacom channels and broaden their target audiences. Commercial primetime will be from 19:00-23:00 and GRP performance will include time-shifted viewing. Prices are largely expected to remain stable. - AT Media saleshouse will also see changes, including adding new channels from TV2 Group, MTVA, and Sony. Viacom channels will change to R-Time. Target audiences will consolidate to 3 groups. Primetime will be defined as 17:00-23:00 and packages

1. BIG PICTURE
10th November, 2015
„Television is not dying.”
David Brennan , Medianative UK

2. ParticipantChannel Networks:
• AMC Networks Central Europe:
• AXN Magyarország (Sony):
• Digital Media:
• Discovery Hungary:
• M-RTL:
• MTVA
• TV2 group:
• Viacom Global Hungary:
• One Channel owners:
2

3. 2016 Sales Policies by Saleshouses - M-RTL & R-Time:
3
New channels in R-Time portfolio:
• Viacom channels: Comedy Central, MusicTV (MTV),VIVA, Paramount, Nickelodeon
• Available buying target audiences remain the same on SAP+ (18 different target group)
• Broaden number of target groups in case of GRP Package (11 target group instead of 4)
• Commercial PrimeTime: 19.00-23.00
• GRP perfomance will includeTime ShiftViewing GRPs as well.
• According to the 1st estimation virtually there is no inflation on SAP+ in 2016.
• Individual channel prices will be available on Comedy Central, RTL+, DiscoveryChannel
• GRP Package channels:
Sorozat+, Film+2, MuzsikaTV, ID,TLC, LifeNetwor, Ozone Network, Paramount,VIVA, MusicTV

4. 2016 Sales Policies by Saleshouses - At Media:
4
New channels in AT portfolio:
• TV2 Group:TV2, SuperTV2, Fem3, Pro4
• MTVA: M1, M2, M3, M4 Sport, DunaTV, DunaWorld (?)
• Sony: AXN
• Digital Media: Story4, Story5, GalaxyTV
Viacom channels will change their representative from 2016.They have chosen R-Time to be their saleshouse.
• Commercial target audience: Age 18-59
• Available buying target audiences will reduce to 3 group:Age 18-59, 18-59 mainshopper , 18-59 Female
• Redefined PrimeTime: 17.00-23.00
• Standard booking deadline: 6 weeks
• GRP perfomance will includeTime ShiftViewing GRPs as well.
• Volume and share commitment
• Number of At packages will reduce:AtMax, AtSport,AtKids
• Individual channel prices (At Single) and ratecard buying method remain possible
• Cost/GRP pricing system for all channel (no SAP onTV2)