1. new media for
the new
mainstream.
An entirely new email newsletter from former award-winning
Wall Street Journal sales executive.
2. Meet the Founder
TREMAYNE TATEM
#followthegiraffe
Page: 2
Drives company vision, strategy and growth.
Led MVP efforts; and became finalist in 2015
WeWork x Hennessy business competition. (Troy
Carter, judge) Received M.S. of Media Business at
Full Sail University.
Founder + CEO
3. #followthegiraffe Page: 4
Definitive voice of
the new mainstream.
Our beta group of 350 diverse subscribers from 11 markets read knw. for
weekly insight on the shifting cultural, tech and business dynamics and
demographics in America. Culturally curated; and delivered straight to
their inbox every Sunday.
30% open rate
99.5% delivery rate to an engaged and educated audience.
4. Email newsletter landscape.
THE COMPETITION
Daily email newsletter for female millennials.
3.5M subscribers
Raised Series B $8million.
(June 1, 2016)
Daily email newsletter for young
professionals.
75K subscribers.
Raised Seed round $300K
(January 2016)
Page: 5#followthegiraffe
5. WHY NOW?
#followthegiraffe Page: 6
50%
FB BRAND
ENGAGEMENT
DROPPING.
$84B
AMOUNT THAT WILL
BE SPENT ON NATIVE
ADS BY 2020.
$25M
AMOUNT 500
STARTUPS IS
INVESTING IN
FOUNDERS OF
COLOR.
~SOCIAL MEDIA ENGAGEMENT DROPPING.~
~NATIVE ADVERTISING INCREASING.~
~MORE INVESTMENTS MOVING TOWARDS UNDERSERVED MARKETS.~
6. Our Purpose
We activate an audience of trendsetters,
education enthusiasts, media influencers,
social activists and content creators via
compelling content and commerce that define
their lifestyle and aspirations.
We are Platform agnostic in intention, people
powered in influence.
#followthegiraffe Page: 6
We exist to become an audience activation platform.
7. The "new mainstream" includes, but not limited to largely of African-Americans, Latino
Americans, and Asian-Americans. This growing group (majority-minority) has an expansive
buying power, unique consumption habits, and over index in media consumption.
THE MARKET
The Making Of A Multi-Cultural Super Consumer.
120M in U.S.
$1 Trillion in Buying Power
Strong support for favorite brands.
Spends more time online.
#followthegiraffe Page: 8
