![How to build your
pitch progression
Step by Step
[with example]](https://image.slidesharecdn.com/pitchprogressionexample-161226133534/85/Pitch-progression-example-1-320.jpg)
![How to build your
pitch progression
Step by Step
[Lesson 1 example]](https://image.slidesharecdn.com/pitchprogressionexample-161226133534/85/Pitch-progression-example-16-320.jpg)
Uploaded byRebecca Okamoto
Pitch progression example
The document outlines steps to build an effective pitch progression. It recommends starting with identifying a single key message in 20 words or less. Then hook the audience with a visual, emotion, or teaser. Next, build on the hook by clarifying the concept using examples, data, analogies or stories. Anticipate objections and overcome them with 1-2 facts or figures. Finally, provide next steps such as answering questions or asking for help. An example pitch progression is then shown applying these steps over 8 seconds.
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Pitch progression example
- 1. How to buildyour pitch progression Step by Step [with example]
- 2. Your pitch isa progression of information Attention span + interest Amountofdetail
- 3. Initially it’s conceptualand visual Attention span + interest Amountofdetail
- 4. That’s because youonly have 8 seconds of undivided attention Split Second Attention span + interest Amountofdetail
- 5. It becomes detailedand logical Attention span + interest Amountofdetail
- 6. You can bespecific when you’ve earned the right to keep your audience’s attention Convinced Attention span + interest Amountofdetail
- 7. Here’s how yourpitch builds Attention span + interest Amountofdetail
- 8. Start by identifyingthe ONE THING you want your audience to remember (in 20 words or less) Split Second ONE THING Attention span + interest Amountofdetail
- 9. If you can’tsummarize it – they can’t either And they can’t pass it along to anyone else Split Second ONE THING Attention span + interest Amountofdetail
- 10. Then HOOK themwith a: -Visual -Emotion -Visualization -Teaser Split Second Curious HOOK Attention span + interest Amountofdetail
- 11. Split Second Next BUILDon the hook -Concept -Story -Analogy -Graphics Curious Interested BUILD Attention span + interest Amountofdetail These bring your hook to life
- 12. Split Second Then OVERCOMEBIG OBJECTIONS Anticipate 1-2 big concerns related to the hook or concept and give 1-2 facts and figures to overcome them Curious Interested Educated OVERCOME OBJECTIONS Attention span + interest Amountofdetail
- 13. Split Second End withNEXT STEPS Go into more detail -Tell them next steps -Answer questions in detail -Ask them for help Curious Interested Next Steps Educated Convinced Attention span + interest Amountofdetail
- 14. Split Second ONE THING Curious HOOK BUILD Interested OVERCOME OBJECTIONS Next Steps Educated Convinced Yourpitch is a progression of information Attention span + interest Amountofdetail
- 15. Split Second Curious Interested Educated Convinced ONE THING I want my audience to remember HOOK Them with a –Visual -Emo9on -Visualiza9on -Teaser BUILD on the hook Clarify it -Example -Data -Analogy -Story OVERCOME OBJECTIONS Iden9fy 1-2 Concerns or objec9ons Give each 1-2 facts or figures to overcome them NEXT STEPS -Tell them what to do next -Answer Ques9ons -Be more detailed -Get specific Attention span + interest Amountofdetail
- 16. How to buildyour pitch progression Step by Step [Lesson 1 example]
- 17. I built Lesson1 using a progression Take a look. Then go back and look at the lesson
- 18. You only have 8 seconds to capture attention Here’s the ONE thing I want my audience to remember
- 19. “WHY… don’t they getit?!!” Here’s how I’ll HOOK them I’m going to say what my audience thinks when they’re frustrated
- 20. Then BUILD onthe hook I’ll bring the hook to life by explaining just how short attention spans are You have a better chance of engaging with a Goldfish
- 21. 8 Seconds WHYdon’t they get it? Better chance with a goldfish ONE THING HOOK BUILD Attention span + interest Amountofdetail
- 22. My focus is: Attention Span Split Second Curious Interested Attention span + interest Amountofdetail
- 23. Anticipate Objection 1 Ithink my audience will be skeptical and think “How can I be MORE convincing with LESS detail?”
- 24. Overcome objection 1 Givethem data, examples and visuals Use Concepts Visuals Emotions Visualizations Teasers
- 25. Anticipate Objection 2 NextI think my audience will want real proof “Hmmm that might be true… Can you prove it?”
- 26. Overcome objection 2 Givethem more data and examples they’ll trust Examples you know + Data you’ll trust Movie trailer “Brain Rules” by John Medina
- 27. Use concepts You’ve seenconcepts in action “Brain Rules” OVERCOME OBJECTIONS Attention span + interest Amountofdetail
- 28. Use a fewrelevant facts/figures Split Second Curious Interested Educated Attention span + interest Amountofdetail
- 29. Here are NEXTSTEPS you can take Go step by step on how they can apply the lesson 1. Iden?fy the ONE thing 2. Think “instant” and conceptual 3. You can use storytelling when they’re engageed 4. You can be more technical when theyre fully engaged What does this mean for you and your pitch?
- 30. Next Steps Do these things for yourpitch Attention span + interest Amountofdetail
- 31. Be more specific Split Second Curious Engaged Educated Interested Convinced Attention span + interest Amountofdetail
- 32. Lesson 1 progression 8 Seconds WHYdon’t they get it? Better chance with a goldfish ONE THING HOOK BUILD Use concepts You’ve seen it in action OVERCOME OBJECTIONS Next Steps Do these things for your pitch Attention span + interest Amountofdetail