A crime thriller film called "The Pitch" follows 18-year-old Mia Carter who witnesses a brutal murder while out for a run. As the prime suspect, Mia tries to prove her innocence by investigating and solving the crime herself. The film will focus on Mia's determination to clear her name against intimidating detectives who are convinced of her guilt. Promotional ideas include posters showing Mia proclaiming her innocence while a silhouette hints at the real killer, and a teaser trailer using evidence shots and an interrogation scene to set up Mia as the suspect.

1. "THE PITCH"
BY L U C Y N A P P E R , M E R R I E B U C K L E Y - S H E L D O N ,
S O P H I E D I X O N

2. FILM OVERVIEW-
G E N R E : C R I M E T H R I L L E R
S Y N O P S I S : M I A C A R T E R , A W I T N E S S TO A B R U TA L
M U R D E R , T R I E S TO P R O V E H E R I N N O C E N C E A S A
S U S P E C T G O I N G TO G R E AT L E N G T H S TO S O LV E T H E
C R I M E BY H E R S E L F.
I N F L U E N C E S : Z O D I A C , S E 7 E N A N D B A BY D R I V E R .

3. KEY CHARACTERS...
MIA CARTER = The Main Character. Female aged around 18.
• Desire to prove innocence whilst trying to find the real killer
• Compassionate, confident and determined character.
• Athletic, out for a run when she finds the body.
DETECTIVES = (2)
• Two female characters.
• Desire for justice.
• Work-a-Holics.
• Intimidating.
• Fully persuaded that Mia did it!
KILLER =
• Hooded character.
• No characteristics shown apart from being unstable.
MUDERED CHARACTER =
• Shown in opening scene, shown dead.

4. IDEAS FOR PROMOTIONAL
CAMPAIGN...
USP- to prove her innocence she has to
solve the murder. The investigator is
stereotypically part of the police
department, in this case it’s a 18 year old
girl who is also a suspect.
Within the promotional campaign we will
push the unique main character and
narrative.
Poster ideas -
• Main character = focus of
the poster.
• Idea of mugshot. "I'm
innocent" with silhouette of
another person in the
background.
• Or
• Mia central and both
detectives sandwiched
behind. Police tape behind
them from corner to corner.
• Tagline = did she do it? And
if she didn’t, who did?

5. This is 2 examples of
possible poster ideas

6. IDEAS FOR TEASER TRAILER:
• Opening scene = murder scene. Mia, out for a run (Shown in choice of costume) when
she 'finds' the body.
• Still shots of 'evidence' accompanied with flash effect to mimic the camera shot.
• Interrogation room (false accusations)
• Chase scene with suspect (Mia) and killer
• Close ups paired with diegetic sound. E.g heavy breathing.

7. MAGAZINE COVER
IDEAS...
M A G A Z I N E S T O F E AT U R E I N : E M P I R E ?
I D E A S =
H A L F F A C E O F M I A A N D S I L H O U E T T E D K I L L E R . I N T H E
M I D D L E A S I G N L I K E T H E O N E H E L D U P I N A M U G S H O T
P I C T U R E A N D I T S AY S ' I ' M G U I L T Y ' .
O R
A L O N G S H O T O F M I A L O O K I N G AT T H E K I L L E R . B O T H O F
T H E I R B A C K S A R E T O T H E A U D I E N C E . H O W E V E R , W E
Q U E S T I O N E D W H E T H E R T H I S W O U L D B E C O N V E N T I O N A L
A N D W H E T H E R I T W O U L D I N F O R M T H E A U D I E N C E O F
E N O U G H I N F O R M AT I O N .
O R
M I A S TA N D I N G ( M E D I U M S H O T ) F A C I N G T O H E R L E F T A N D
B E H I N D H E R PA R A L L E L T O H E R R I G H T S H O U L D E R A
S I L H O U E T T E O F A K I L L E R .

8. These are three ideas of
magazine front cover

9. • The usual certificate for crime
thriller films are 12/15 s we would
target 15-24 year old's however it
may attract an older auidence.
• Young and old adults
• Female and male (main character is
female so could attract more
female but we aim to attract both
genders)
• People that are interested in
police/crime themed films and
series
TARGET AUDIENCE
PROFILES=