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Pitch- Plugged Magazine
- 1. ‘delivers the latest news and reviews regarding technology and gadgets, in a way that will interest the younger target audience, rather than bore them.’ James Carling
- 2. Brief- To create a magazine that is self-financed through sales and/or advertising, which appeals to the 16-25 age bracket • Target Audience • Production Values • Financial Pressure
- 3. Interested in products such as: • iPod/ iPhone • Laptops • Tablets • Smartphones and brands including: • eBay • Blackberry • Apple • Facebook • Twitter
- 4. Technology & Gadgets Example from Stuff Magazine: Biggest gap was for technology magazines • 1st & 2on T3Person Narrative Based nd & Stuff, world leading technology magazines • Colloquiallatest technology, and future Write about language • Bright colours possibilities • Puns
- 5. Layout & colour scheme Imagery – eye catching Kicker- catches attention Looks more like an advert Language too technical More colour needed in font
- 6. Language more relevant Imagery – eye catching Kicker- ‘short & sweet’ Too much text Not stuck to colour scheme Not colourful enough, looks too bland
- 7. My magazine will be distributed in: Universities Colleges Local computer/ technology shops In terms of printing: Size: A4 Quality: 130 g/sm 32pp
- 8. Big and bold so Identical, therefore Sell lines using audience look professional both pictures immediately know and text the product Female model used, appeals to Main sell line both males and includes question females
- 10. Snapshots Large of products image and masthead Chance for readers to be involved Descriptive Professional language opinion
- 11. Masthead uses Images magazine used to font break up text Play with image Give Two preview of columns product
- 12. Although profit is small, brand image will be 7935 built 7352 Variety of costs involved in creating the magazine: Make-up Artist: £70 583 Studio Rental: £120 Expenditure Income Profit Graphic Design: £1250 Printing: £2986
Editor's Notes
- Hello, my name is James Carling, and I’m here today to convince you that my ideas for your brief present the best solution for your organisations needs. I have named my magazine ‘Plugged’.
- The client I am producing my magazine for is The Northern Echo. Working for your company, I realise I will have to make sure that my magazine also appeals to your target audience. I understand that your target audience is different to mine, so I will...