This presentation was given to marketing and PR students at UTS in preparation for their semester communication project (to be pitched to real clients).

1. Pitch Perfect

2. Intro
Jules Hall
Founder of the hallway
www.thehallway.com.au
Tim Buesing
Creative Director Publicis Mojo
www.publicismojo.com.au

5. Whatʼs your favourite film?

6. Whatʼs your favourite film?

7. What makes a pitch great?
Great pitches are like great films.
Theyʼre great stories.

8. What makes a pitch great?
Great films are engaging, absorbing, they capture you,
you remember them, you want to tell your friends
about them.This is exactly what we want to achieve
with our pitch.

9. What makes for a great story?
Good plot
Well structured
Strong characters

10. Good plot

11. Good plot
Relevant
Meets the needs of the audience
Transformative
In the case of your pitch you need to move your client
from having a problem to not having a problem
Emotional
“While reason leads to conclusions, emotion leads to
action” - Donald Calne
And you need action from you clients.

12. Well structured

13. Well structured
1, 2, 3
Tell them what youʼre going to tell them, Tell them, tell
them what you told them
Beginning/Middle/End
Beginning = set up
Middle = Action (idea & execution)
End = Leave them wanting more…end with impact,
usually on a high
Manage the time

14. Intro to “Lord of War” - Life of a Bullet
http://www.youtube.com/watch?v=VHn1zogeyO4

15. Strong characters

16. Strong characters
More than one
Most great stories are made up of multiple characters
Momentum
They all bring something to the story, moving the story
forward
Mixing it
Itʼs the combination of these characters, and the way
they interact, that makes the stories interesting

17. Strong characters
Donʼt double up
Everyone must bring something additional to the story
Your personality
It is your biggest asset. Donʼt be shy of expressing it
(within reason!). Clients want to know what youʼll be
like to work with.
Know who you are pitching to
They are characters as well, and different characters
respond to different stimulus

18. In summary
Great pitches are great stories
Great stories...
have a good plot
are well structured
have strong characters

19. The best way to prepare
Watch movies!

20. Where do we watch them?
Watch movies!

21. First person to answer this correctly
Which one was the....
number one film on IMDB
(at the beginning of our presentation)?