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My Cannes 2013 experience

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Sharing trends, winners and inspiration from the Cannes Lions 2013. How do you make the most of attending the conference and meet the right people and brands for winning a Lion next year.

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My Cannes 2013 experience

  1. 1. THE CANNES EXPERIENCE
  2. 2. HI TIM BUESING CREATIVE DIRECTOR SYDNEY TIM KOTSIAKOS EXECUTIVE CREATIVE DIRECTOR MELBOURNE
  3. 3. SUNNY AND 28 DEGREES
  4. 4. AND EVERYONE’S TWEETING
  5. 5. A FEW DELEGATES(12,000)
  6. 6. A BIT OF QUEUEING
  7. 7. A COUPLE OF ENTRIES (35,000)
  8. 8. A TOUCH OF COMPETITION IN THE JURY ROOMS
  9. 9. AND 3 LIONS FOR OUR ‘MOST POWERFUL ARM’ http://themostpowerfularm.com
  10. 10. AND QUITE A FEW MORE FOR ‘DUMB WAYS TO DIE’ http://www.youtube.com/watch?v=IJNR2EpS0jw
  11. 11. DON’T FORGET TO PLAY THEIR GAME https://itunes.apple.com/app/dumb-ways-to-die/id639930688
  12. 12. 01 SEMINAR SNIPPETS
  13. 13. FAMOUS: Vivien Westwood http://www.youtube.com/user/canneslions?
  14. 14. FAMOUS: Annie Leibovitz http://www.youtube.com/user/canneslions?
  15. 15. FAMOUS: Conan O’Brien http://www.youtube.com/user/canneslions?
  16. 16. FAMOUS: P Diddy / Sean Combs http://www.youtube.com/user/canneslions?
  17. 17. FAMOUS: Jack Black http://www.youtube.com/user/canneslions?
  18. 18. SoDA: WELCOME TO THE CONNECTED WORLD https://vimeo.com/67887126
  19. 19. Exchange with digital peers: SoDA Meetup http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
  20. 20. Time for exchange with digital peers: SoDA Meetup http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
  21. 21. Tim Buesing, Stuart Eccles (Made By Many), Tim Kotsiakos, Guthrie Dolin (Nurun) http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
  22. 22. http://www.campaignbrief.com/2013/06/reactive-sydney-cd-tim-buesing.html
  23. 23. GETTY IMAGES INSTALLATION https://vimeo.com/68625429 CATCHING UP WITH INTERESTING BRANDS TO COLLABORATE WITH
  24. 24. GETTY IMAGES INSTALLATION https://vimeo.com/68625429
  25. 25. GOOGLE CREATIVE SANDBOX http://www.youtube.com/watch?v=TWvTRZO_xqQ
  26. 26. 02 CYBER WINNERSON A BUDGET
  27. 27. http://yourquestions.mcdonalds.ca http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464 FACING TOUGH QUESTIONS AND BUILDING A REPOSITORY OF ANSWERS FOR THE FUTURE
  28. 28. http://yourquestions.mcdonalds.ca http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
  29. 29. http://yourquestions.mcdonalds.ca http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
  30. 30. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796 CELEBRATING 100 YEARS WITH 100 DAYS OF SOCIAL CONTENT
  31. 31. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796
  32. 32. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796
  33. 33. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796
  34. 34. A CULTURAL CHANGE IN THE BRAND SO THAT DURING THE FAMOUS SUPERBOWL BLACK OUT...
  35. 35. http://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real- time-super-bowl-slam-dunk/ IT HAD SOMETHING TO SAY...INSIDE OF MINUTES
  36. 36. WITH A GRAND FINALE TO AN EPIC CAMPAIGN.
  37. 37. 03 INNOVATION WINNER
  38. 38. https://vimeo.com/66869296 CINDER: MAKING YOUR OWN RESEARCH PUBLIC KNOWLEDGE, FOR EVERYONE’S BENEFIT
  39. 39. 04 SOME BIG TRENDS
  40. 40. TRENDS {VIDEO} CONTENT MAKING IT INTERACTIVE IS CRUCIAL: THE BEAUTY INSIDE (INTEL) http://www.youtube.com/watch?v=ETzxRhl0UTo
  41. 41. TRENDS THE INTERNET OF THINGS http://www.themostpowerfularm.com ON- AND OFFLINE BELONG TOGETHER. AND CONNECTING THEM IS FUN.
  42. 42. TRENDS MULTI-DEVICE INTEGRATION THE MAGIC OF SCREENS WORKING TOGETHER http://www.youtube.com/watch?v=KOCM9_qGccY
  43. 43. TRENDS CUSTOMER EXPERIENCE VS ADVERTISINGAUDI CITY http://www.youtube.com/watch?v=GDdPN6mVLPM
  44. 44. THANK YOU WWW.REACTIVE.COM WWW.CANNESLIONS.COM WWW.SODASPEAKS.COM

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