The document discusses how to write an effective executive summary. It provides tips on formatting, content, and style. The executive summary should convince the reader of the solution's value proposition through benefits at low cost. It emphasizes brevity and focusing on customer needs rather than technical details. An example executive summary template and sample are also included.
A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. The government sector, with its court, employment services, hospitals, loan agencies, military services, police and fire department, postal service and schools, in the service business. An essential ingredient to any service provision is the use of appropriate staff and people. Refers to the systems used to assist the organization in delivering the service. Where is the service being delivered? Physical Evidence is the element of the service mix.
STRATEGI PT HM SAMPOERNA Tbk. MEMBANGUN MEREK MELALUI INTEGRATED MARKETING CO...Elok Savitry
ABSTRAK
Sampoerna A Mild merupakan merek rokok dari PT HM Sampoerna Tbk., afiliasi dari Philip Morris International (PMI). A Mild adalah pionir rokok kategori sigaret kretek mesin mild (SKM mild), yaitu rokok kretek buatan mesin dengan kadar tar dan nikotin rendah atau (low tar low nicotine/LTLN). Dari awal kemunculannya sampai sekarang A Mild menjadi pemimpin kategori rokok LTLN di Indonesia. Bahkan pada tahun 2009 sampai sekarang A Mild menjadi top leader merek-merek rokok di Indonesia pangsa pasar sebesar 14,3 persen. Penelitian ini menggunakan pendekatan kualitatif deskripsi untuk menganalisis strategi PT HM Sampoerna Tbk membangun merek A Mild melalui Integrated Marketing Communication (IMC).
Hasil penelitian menunjukkan bahwa PT HM Sampoerna Tbk telah menerapkan Integrated Marketing Communication (IMC) dalam membangun merek A Mild. Platform pemasaran A Mild adalah menggunakan semua alat komunikasi massa untuk mewujudkan keterlibatan konsumen dewasa dan strategi komunikasi pemasaran A Mild adalah melakukan akuisis perokok muda dewasa yang sesuai dengan brand dan melakukan retensi pada konsumen setia A Mild. Terdapat empat pilar utama pada kegiatan komunikasi pemasaran Sampoerna untuk membangun merek A Mild, yaitu: Trade, event, DST (direct selling team), dan LAMP (legal age meeting point).
Kata kunci: Membangun merek, Integrated Marketing Communication (IMC), Sampoerna A Mild.
In this presentation, we will discuss quality management philosophies like Deming, Juran’s approach, Deming’s cycle, TQM triangle, Crosby’s philosophy, Kaizen’s philosophy, Taguchi’s Loss functions, Shigeo Shingo, Walter Shewhart.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. The government sector, with its court, employment services, hospitals, loan agencies, military services, police and fire department, postal service and schools, in the service business. An essential ingredient to any service provision is the use of appropriate staff and people. Refers to the systems used to assist the organization in delivering the service. Where is the service being delivered? Physical Evidence is the element of the service mix.
STRATEGI PT HM SAMPOERNA Tbk. MEMBANGUN MEREK MELALUI INTEGRATED MARKETING CO...Elok Savitry
ABSTRAK
Sampoerna A Mild merupakan merek rokok dari PT HM Sampoerna Tbk., afiliasi dari Philip Morris International (PMI). A Mild adalah pionir rokok kategori sigaret kretek mesin mild (SKM mild), yaitu rokok kretek buatan mesin dengan kadar tar dan nikotin rendah atau (low tar low nicotine/LTLN). Dari awal kemunculannya sampai sekarang A Mild menjadi pemimpin kategori rokok LTLN di Indonesia. Bahkan pada tahun 2009 sampai sekarang A Mild menjadi top leader merek-merek rokok di Indonesia pangsa pasar sebesar 14,3 persen. Penelitian ini menggunakan pendekatan kualitatif deskripsi untuk menganalisis strategi PT HM Sampoerna Tbk membangun merek A Mild melalui Integrated Marketing Communication (IMC).
Hasil penelitian menunjukkan bahwa PT HM Sampoerna Tbk telah menerapkan Integrated Marketing Communication (IMC) dalam membangun merek A Mild. Platform pemasaran A Mild adalah menggunakan semua alat komunikasi massa untuk mewujudkan keterlibatan konsumen dewasa dan strategi komunikasi pemasaran A Mild adalah melakukan akuisis perokok muda dewasa yang sesuai dengan brand dan melakukan retensi pada konsumen setia A Mild. Terdapat empat pilar utama pada kegiatan komunikasi pemasaran Sampoerna untuk membangun merek A Mild, yaitu: Trade, event, DST (direct selling team), dan LAMP (legal age meeting point).
Kata kunci: Membangun merek, Integrated Marketing Communication (IMC), Sampoerna A Mild.
In this presentation, we will discuss quality management philosophies like Deming, Juran’s approach, Deming’s cycle, TQM triangle, Crosby’s philosophy, Kaizen’s philosophy, Taguchi’s Loss functions, Shigeo Shingo, Walter Shewhart.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
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MRKT 310 Principles of MarketingWeek 2 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 2 Writing Assignment
Part 1 - What is Strategic Marketing?
Learning Outcomes
1. Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.
2. The Role of the Customer in the Company's Strategic Planning. Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.
3. SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
4. Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
· Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.
TURBO TAX
· Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Creating Value for Customers.Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week's readings.
2. Role of the Customer in the Company's Strategic Plan. The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company's commitment to hav ...
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Submission Folder
Week 2 Discussion Ends; Week 2 Writing Assignment due at 11:59pm
Instructions
MRKT 310 Principles of Marketing
Week 2 Writing Assignment
Part 1 - What is Strategic Marketing?
Learning Outcomes
Creating Value for Customers:
Student can demonstrate an understanding of the concept of value creation.
The Role of the Customer in the Company's Strategic Planning.
Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.
SWOT analysis
: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
Competitive Analysis:
Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The
same product/service will be used in all of the writing assignments.
Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.
Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
Creating Value for Customers.
Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week's readings.
Role of the Customer in the Company's Strategic Plan.
The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Repeat it ...
DISCUSSION FORUM / TUTORIALOUTLET DOT COMalbert00114
Product: Apple IPAD
Directions
Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.
Strategic Plan & Business Models - Value PropositionSummaiya Gauhar
This project is about the topic "Value Proposition" related subject of " Strategic Plan & Business Models" and it includes a detailed explanation with a diagram.
Outline For The Consultancy ReportI. Title PageThe title page .docxalfred4lewis58146
Outline For The Consultancy Report
I. Title Page
The title page of a formal report works in collaboration with the cover page to provide a solid
introduction to the consulting report. Your team’s report will certainly have a sense of
permanence; it will likely be filed and periodically reviewed and consulted. Therefore, the title
page should include specific information regarding the report:
• Names of the authors or other contributors, including contact information and the name of
the organization you’re working within.
• A very good and specific title that reflects, as much as possible, the main points of the
report
• The name of the business or organization that your team is consulting
II. Executive Summary
An executive summary is designed primarily to serve the person who, at least initially, does not
intend to read the entire report. It usually states the main points of each section and emphasizes
results, conclusions, and recommendations, usually in around three pages. Executive
summaries are ideally suited to the needs of readers who are seeking advice about a decision or
a course of action. These summaries are called executive summaries because some decision makers
rely wholly upon their advisors to read and evaluate the rest of the report.
For the purposes of this project, the executive summary should be three pages, and should
concentrate on listing the tasks performed by the team. This would involve summarizing
problem/opportunity areas, methodology, conclusions, and recommendations. It’s not a bad idea
to develop an executive summary during the early stages of your team’s writing process, as this
document can help to provide your team some focus. Keep in mind, however, that this will also
be a document that will need to be revised to properly reflect your report.
III. Introduction to the Report
The introduction allows your readers to preview the nature of the project you have undertaken for
your client. Essentially, the introduction forecasts the basic organization of the report. Some
writers and readers insist that the following questions should always be addressed and/or
considered in the introduction to the report:
• What is the problem or the opportunity? Be specific. Whenever you can, quantify.
Describe the problem or opportunity in monetary terms, because the proposal itself will
include a budget of some sort and you want to convince your readers that spending
money on what you propose is smart. Be positive. In other words, don’t say that a
problem is slowing down production; say that it is costing $4,500 a day in lost
productivity.
• What is the purpose of the proposal? Even through it might seem obvious to you, the
purpose of the proposal is to describe a problem or opportunity and propose a course of
action. Be specific in explaining what you want to do.
• What is the background of the problem or the opportunity? In answering this
question, you probably will not be telling your readers anything they don’t already know.
Y.
Question 1 Which of the following is NOT one of the three main.docxaudeleypearl
Question 1
Which of the following is NOT one of the three main elements of radical design?
Changes to existing process
Training
Measuring the results using the predetermined metrics
A vision of which specific performance metrics will best reflect the success of overall business strategy
Question 2
Differentiation can best be described as:
Results when an organization has the lowest cost.
The organization has identified itself as unique in the marketplace.
The difference between price and cost.
Value of the product and the actual cost to provide or produce.
Question 3
Which of the following is NOT a common risk of offshoring?
Long transition periods that decrease the cost of savings
Additional technology, telecommunications, travel, process changes, and management overhead required in order to relocate and supervise operations outside one’s own country
Increase labor costs
Geopolitical unrest (war and crime)
Question 4
Identify the 3 Organization Structures:
Formal, Informal, Open
Deductive, Inductive, Conductive
Hierarchical, Flat, Matrix
Open, Hierarchical, Formal
Question 5
Radically changing a business is not easy task. Research done to determine why companies failed to reach their goals reveal some of the more common reasons include:
Lack of training
Introducing unnecessary complexity into the new process design
Lack of a coherent communications program
all of these
Question 6
Which of the following is NOT a support activity in the value chain of a firm?
Human Resources
Purchasing
Service
Technology
Question 7
As the Manager of a new work group you are to explain the dynamics of System Hierarchy. Explain the 3 levels of the hierarchy along with the function and value of the different components. Finally, how do these components build upon each other and with each other.
H
essay-ans-_17933
Question 8
Enterprise systems address knowledge capture and use across many functions of an organization. Identify three different types of enterprise systems that solve common business strategy needs. Briefly describe the logistical flow of information through that system. Use the kind of description that you would use with a client while have lunch or dinner with them.
Question 9
Explain designing a framework for getting work done? Your answer should be approximately 2 or 3 paragraphs (300 words). Please clearly state the necessary components and explain how they work in developing an effective framework. Please cite a minimum of 2 resources including material external to the course.
Question 10
Select a company of your choice and explain their approach to the three primary strategies for achieving a competitive advantage according to Michael Porter. Your answer should be a minimum of 200 words and cite all resources.
Page 28 of 28
Page 27 of 27Business Plan for a Startup Business
The business plan consists of a narrative and several financial works ...
Running head:WORKING IN TEAMS
1
PAGE
2
Working in Teams
(Title) Typing Template for APA Papers: Sample of Proper Formatting for the APA 6th Edition Name: Student A. Sample
Grand Canyon University: <Course>
<Date>
<Note: Even though APA does not require the
date on a title page, it is a requirement for GCU papers Insert YOUR information here.>
Your introduction should be typed here. It should be at least four sentences and include a thesis statement that introduces all of the key topics you are going to present. Please note that you should follow all APA writing rules within your essay. This means avoid first and second person, do not use contractions, and use citations throughout your paper!
Major Subsystem in Need of Change
After reviewing the case study choose the Major Subsystem that you believe is in most need of change. Provide examples of why you have chosen this subsystem and ensure you cite your academic research. Keep in mind the case study is not an academic source.
Comparison with Successful Example
After conducting your research present a successful example of the subsystem that you chose. Provide examples and compare and contrast the two. Make sure you cite the source of your information.
Realignment of the Total Organization
Describe in detail how the proposed change to the major subsystem would subsequently create positive changes to two other subsystems within RSPS. Make a presentation of how these changes would realign the organization for the better. Make sure you conduct research to support your assertions and cite throughout.
Satisfy Stakeholders
Identify three stakeholder groups. Discuss how your proposed changes would increase satisfaction of each. Describe in detail and cite your research.
Human Resources
Present how the Human Resources Department within RSPS would attract, develop, and retain future employees. Describe each stage in detail and cite your sources. Show how attracting, developing, and retaining these employees would bring about the changes you have presented. Again, make sure you cite sources throughout.
Christian Worldview
This can be a separate paragraph as presented here or can be incorporated throughout your paper.
Conclusion
The conclusion is the last paragraph. It should not introduce any new information; it should simply be a summary of your introduction, with a restatement of your thesis. See below for how to format references. You must have two academic references. One can be your text, but the other must be a GCU library source. The video does not count as a research source, although you should cite it. If you follow this template and the rubric, you will do very well on your paper! (
**This paper requires a minimum of four academic sources (the case study does not count). Also, I am looking for you to pull past course concepts into this paper. This is a Benchmark assignment so it is important to include leadership theories and management principles from the pas.
Differentiating Your InfoSec Company: Getting Some “Quick Wins”Security Roots Ltd.
There is increasing competition and commoditization in the information security marketplace. InfoSec companies must optimize and standardize their business processes and methodologies to differentiate themselves from competitors. This article (part of a series) discusses strategies for getting some immediate “quick wins” at your company. It looks at some steps you can take now, today, to start seeing improvement and better responses from your clients.
RC251/~$e recommendation report .docx
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RC251/expmle.doc
Recommendation Reports
Context for Recommendation Reports
Recommendation reports are detailed documents written directly to clients and, as their name suggests, they make recommendations for taking action on some issue of importance. Recommendation reports are built on detailed research, which may include field observations, client interviews, document analysis, surveys, and any other means of gathering information that might prove useful. Recommendation reports are often written by a team of consultants who complete the research and write the report collaboratively.
Understanding the Parts of a Recommendation Report
· Title Page: Include the title of the report, the name of the client for whom the report has been written, the authors' names, and the date on which the report is submitted.
· Overview: A brief description of the report, including a general analysis of the client's needs and the consulting team's proposed responses to those needs.
· Background: Information about the research conducted and sources considered when formulating the recommendations. Naturally, clients like to know the foundations of the recommendations.
· Recommendations: Divide recommendations into explicit points that are highlighted (as major headings, for example) so that the client will not miss any. Recommendations should be realistic, given the client’s resources, and achievable with a reasonable amount of work and time. Often each recommendation contains three components: (1) a description of the recommendation, including how it will help the client meet goals; (2) a rationale and explanation for the recommendation, including foreseeable benefits; and (3) an action plan describing exactly what steps the client needs to take to put the recommendations into play.
· Cost Analyses: An analysis and estimate of the cost factors involved, should the client decide to implement the report's recommendations. Visual representation of these costs in a table or chart can help the client understand at a glance how much they should expect to spend if they follow your recommendations. (See 24b on integrating visual content into a text.)Be sure to break down costs for each recommendation and its components and, where possible, recommend vendors to your clients when it might otherwise be difficult for them to make that determination themselves.
· List of Sources:Properly cite all the sources used in writing your report, and also provide your client with a list “for further reading.” Chances are that your client will want to verify and learn more about your recommendations. Giving them a head start will further demonstrate your commitment to them.
· Appendixes: Include further instructions, samples, glossaries, illustrations, and diagrams in one or more appendixes. Each type of supplemental information should have its own appendix.
R ...
Automotive Advertising Landing Page Best Practices
Executive summary
1. Your Best Executive Summary Ever
An executive summary has basically nothing to do with product
presentation, and everything to do with a persuasive sales pitch. It is
far more than an abstract which merely presents the rest of the
document—it's your unique opportunity to convince the reader that
your solution provides the best value proposition: the best benefit at
the lowest cost.
The more technical your proposal, the more important the executive
summary is likely to be. Unlike the abstract, the executive summary
steers clear of technicalities to instead concentrate on substantiating
the benefits for the customer.
How to Write an Executive Summary
Executive Summary First
By writing your executive summary first, you ensure that the rest of
your proposal will be aligned with the persuasive message you want
to deliver.
Executive Summary Content
Your executive summary should contain your value proposition,
which should be grasped right away by your reader. Read the
discussion How to write an Executive Summary to help you identify
the necessary information for laying down your value proposition
through the use of “win themes.”
It is highly recommended that you read the suggestions below in
order to properly and successfully use the executive summary
template and sample.
1. Identify 3 main benefits—no more, no less—that your
executive summary will cover, putting them in descending
order of importance. This is the way they will appear in your
document body, since you want to grab the reader's attention
as early as possible.
2. For each benefit, write a simple, declarative, and persuasive
sentence by applying the S.P.A. rule for your value
proposition:
a. State your benefit by acknowledging your customers’
needs—this grabs their attention.
b. Prove your statement, by giving your customers
several references (examples of past performance,
clients, case studies, white papers, and so on).
2. c. Apply your benefit to your customers, by unveiling
the real value that not only the customer but also the
entire organization can get out of your offer. Use
representation (numbers, facts, percentages,
references, studies) instead of marketing puffery or
commercial fluff.
You will build credibility, thus giving the confidence to your
customer to make the right decision.
3. Ask your customer for action. It's not the time or place to be
shy. You're here to have your offer selected, so use action
verbs in your value proposition to show the path of
enlightenment to your customer. For instance, recommend
your product or services, and give the information necessary
to complete the action (who, what, when, where, how), such
as how to purchase, or whom to contact at your company.
4. Write your executive summary for best readability, meaning
the lowest grade level possible. This way, you ensure that no
barrier hampers your reader’s full understanding of your
point.
5. Correct, edit, and revise your executive summary—but only
when you're finished writing it.
6. Since things sometimes get a little more complicated than you
might expect, remember to consult a lawyer for further
information before considering your executive summary as
definitive.
Abstract vs. Executive Summary: The Differences
In most people's minds, if abstract and executive summary do not usually
consist of the same written material, the difference between the two
terms is at least the source of uncertainty and confusion.
To understand the exact differences between abstract and executive
summary, and thus to stand out from your competitors, read the
article Abstract vs. Executive Summary: Discover The Main
Differences.
3. Executive Summary, Tips, Dos and Don'ts
Here are some tips on how to write your executive summary—and
how not to write it.
Dos and Don'ts of Executive Summaries:
• Be persuasive (follow the executive summary format: state, prove,
and apply).
• Don't be demonstrative (don't focus on features).
• Write your executive summary with active-voice sentences.
• Use strong, enthusiastic, and proactive language.
• Convert passive-voice sentences to active voice as much as
possible.
• Write simple, short sentences intended for reading by an
executive.
• Keep your executive summary short (1 page for every 20 to 50
pages).
• Write your executive summary using an executive summary
template.
• Don't provide unnecessary technical details. Remember, an
executive should be able to read it.
• Avoid excessive jargon, and write the definition first.
• Correct spelling, punctuation, style, and grammar errors.
• Write primarily for your customer, not for yourself (use the name
of your customer’s organization more often than yours—and
don't start with a description of your organization).
• Write primarily about your customer (the benefits), not about you
or your product (the features).
4. Your Executive Summary Template
Executive Summary for a Business Proposal
1. State your 3 main benefits, thus acknowledging your
customers’ needs: this grabs their interest.
2. Prove your statement by giving your customer several
references (examples of past performance, clients, case
studies, white papers, and so on).
3. Apply your benefits to your customer by unveiling the
real value that not only the customer but also the entire
organization can get out of your offer. Use representation
(numbers, facts, percentages, references, studies), not
vague marketing copy.
4. Finally, call your reader to action, and give all the
necessary information for action (who, what, when,
where, how).
Executive Summary for a Grant Proposal
In the case of a grant application, the outline of your
executive summary would still use the S.P.A. rule but with a
slightly different result as follows:
1. What's the problem?
State problems, issues, facts, etc., supported by
recognized researches.
2. What's the solution?
Prove that the considered problem is worth working on a
solution. You should provide references to recognized
researches that support such efforts. Furthermore, specify
research directions, expected utility and value.
3. How can results be applied and change the World?
Benefits for your research and knowledge, for the
grantor, and, most importantly, for the community.
4. Call for grant:
You will never get if you don’t ask! So, be explicit when
applying for a grant. Provide a breakdown of funds
needed on a line-item basis. Finally, involve grantor in
expected science advancement and future recognition.
5. Executive Summary Sample
The executive summary sample provided at the end of this
document is about a fictive company called Milwaukee
Health Academy, Inc. (MHAI) that offers training programs
to hospitals and medical centers. The executive summary is
part of the proposal that MHAI would have sent in response
to an RFP.
You just need to change the content while keeping the form
to make it yours.
Conclusion
The executive summary presents your unique selling point
(USP) in order to persuade your reader to buy into the
recommended solution or services.
The proposed format ensures that your message is oriented
towards your customer. Indeed, you are not proposing a mere
solution: you are addressing your customers’ needs.
Happy writing!
“Knowing is not enough; we must apply”
- Bruce Lee
6. EXECUTIVE SUMMARY
HOW [CUSTOMER] CAN IMPROVE
PATIENT’S SATISFACTION AND EMPLOYEE’S REWARD
As a Wisconsin Medical Center (WIMC), [CUSTOMER] knows that communication
failure is a leading source of adverse events in health care. Indeed, the Joint
Commission on Accreditation of Healthcare Organizations (JCAHO) identified
communication failure as a pivotal factor in over 70% of more than 3,000 sentinel
event reports since 1995. As of March 2006, nearly 80% of more than 6,000 Root
Cause Analysis reports to the WI National Center for Patient Safety (NCPS) involve
communication failure as at least one of the primary factors contributing to adverse
events and close calls.
Following the suggestion from the Institute of Medicine (IOM) report "To Err Is
Human: Building a Safer Healthcare System", recommending teamwork training to
improve communication for health care organizations, Milwaukee Health Academy,
Inc. (MHAI) began developing a Medical Team Training (MTT) program in 2003. This
program was designed to introduce communication tools to professionals working in
WI facilities—tools which they can integrate into their clinical workplace.
The program you can subscribe to is comprised of three important components:
1. Application, preparation, and planning;
2. Learning sessions at the WIMC; and
3. Follow-up data collection and support from involved WIMCs.
As of April 2006, 19 facilities were participating in the program, involving clinical
units such as the OR (10), ICU (4), Medical-Surgery Unit (1), Ambulatory Clinics (3),
and ED (1). The Safety Attitudes Questionnaire (SAQ), developed and validated by the
Johns Hopkins Quality and Safety Research Group, was completed by each participant
prior to commencing the session, and repeated one year later. The SAQ measured a
significant change in attitude and behavior regarding six factors: safety climate,
teamwork climate, job satisfaction, working conditions, perceptions of management,
and stress recognition.
Choosing [PROVIDER]'s training program to implement MTT communication
principles in health care delivery will improve outcomes for your patients while
rewarding your employees in the accomplishment of their daily tasks. When you
consider the changes observed against the six factors mentioned above, you come to the
conclusion that [CUSTOMER] will get significant benefits in selecting [PROVIDER]
to train its caregivers to better deliver care services to the patient community.