The band The And Ensemble is pitching a music video for their song. The video will reference the film Grease through costumes and recreating scenes, but will be modernized with technology. It will show the singer Abby going on a series of bad dates through a dating app. The video will have a lighthearted, fun tone that mocks the band members. It will appeal to students aged 16-23 and use references to Grease and dating apps to engage audiences and compete with other artists. The band has experience making videos and the $500 budget will cover locations, costumes, hair/makeup, props, and equipment from the university.

1. MUSIC VIDEO
PITCH
G E O R G I A L E E S O N , B E T H A N Y S T E P H E N S O N , E M M A
W I S E O L I V I A M A R S D E N , H E AT H E R J O H N S O N .
The And Ensemble

2. OVERVIEW
Idea- We have decided to intertextually reference Grease in
our music video, this means we will include outfits that
would have been worn in the early 60s period and mirror
some of the scenes and outfits (i.e. Pink Ladies). However,
we have decided to modernise the video through the use of
technology.
The narrative also includes Abby in a speed dating situation
and her swiping them away as if she was on a dating site.
She will be faced with several different people, Joe and
Angus being amongst them. The video will mimic the style
of their other videos as they are all light-hearted, fun, and
laughing at themselves. This will be intercut with basic shots
of Abby singing to the camera, and the mirroring of some
of the scenes seen in Grease.
Song analysis- Representation of
how somebody can be perfect in
a relationship but it still isn’t
good enough. In addition, it
describes how ‘nobody is perfect’
despite people thinking they are.

3. From research we have noticed post modernistic features seem to be used when creating
music videos, such as Intertextuality and pastiches. For examples Ariana Grandes ‘thank
u, next’ where she intertextually references ‘Mean Girl’ and Iggy Azalea ‘Fancy’ which
does the same with ‘Clueless’ by using these post modern techniques it makes it
appealing for the audience to watch as they recognize the reference and therefore
appreciate it.

4. ANIMATIC/ VISUALS

5. LANGUAGE
Language will be represented through the use of moving imagery within the
music video.
One of the Macro elements of media, cinematography, will be used in order to
reflect Laura Mulvey’s male gaze theory in that tilts, zooms and angles focuses
more of the figures and assets of the female band member- giving the audience
sex appeal- such as the low angles been used whilst dancing to show off her
figure and also close up shots of lips syncing as again this gives sex appeal.
REPRESENTATION
Within the music video the band members will be portraying themselves to
the audience through the use of narrative so that certain aspects of their
personality will come through. The band members will be portraying
themselves as happy, fun and joyful people which reflects what they’re like
within the music industry. They're all about having a good time with things
that come their way as well as working extremely hard in order to become as
successful as they can.

6. EXPERIENCE
https://www.youtube.com/watch?v=lLPpN2oa4Wohttps://www.youtube.com/watch?v=ZEKbqtvRxu0
Members in the production group have previously created their
own music videos. Therefore they are familiar with what works
well and doesn’t, which will give an advantage when it comes to
pre production and post production.

7. OBJECTIVES
The video will address contemporary online
trends in order to establish the bands popular
appeal as the target audience will be easily met
which will increase the fan base.
In regards to achieving this we will feature the
usage of social media platforms such as tinder
within the narrative. Also within the Mise-en-
scene of the music video we will use locations
where the stereotypical date happens such as
at a bar. (Student bar)
Overall this music video will gain popularity
for the band it will allow the band to become
more established. Therefore, in the future
they can have bigger budget.
However, it is not all about being too
serious, they’re just having fun making music
and want people to enjoy it with them.

8. THREE ACT STRUCTURE
We decided to break this video into three sections, similar to
the three act structure which is more commonly used for
screenplays.
Act 1
Abby starts performing the song to the camera. Then
we see shots of her on her phone, swiping through a
dating app followed by reaction shots of her as she
sees an array of different characters’ profiles. We see
her looking frustrated and confused by some profiles
then see her agreeing to go on a date with 2 boys,
played by Joe and Angus, looking excited.
Act 2
Abby walks into a student bar which has been
decorated for a ‘60s night’. Abby, and everyone else
in the bar is dressed in early 60s attire. She walks over
to a table where a very eager looking boy is waving
her over. She sits down facing Joe, the first date she
agreed to go on. They are sat at the table and then
are joined by a larger group of people, imposing on
their date. This section is supposed to mimic the diner
scene from Grease and will in intercut with shots of
Abby singing the song to the camera, similar to the
first little scene.
Act 3
Cut to Abby, dressed in a 50s style party dress
walking into a ballroom where she is greeted by
Angus, her second date. The ballroom is decorated
like a 60s school dance. The pair are talking for a
short while and then everyone in the room starts
dancing. Abby and Angus jump into the middle of the
hall and recreate the ‘Born to Hand Jive’ dance from
Grease. Then we cut to a shot of the whole band on
the stage of the hall performing the song, finishing
the video with a similar shot to the beginning of Abby
singing straight down the camera.

9. TARGET AUDIENCE
The bands main target audience would
be students and people of the younger
generation, specifically the age range
16-23, as that is what the band will be
able to relate to themselves; therefore
from this audience research we put the
music videos target demographic within
the D/E bracket.
Because we have researched into the
target audience for the video it will be
easier to establish certain appealing
features for the video.

10. COMPETITION
https://www.billboard.com/articles/columns/pop/8092850/pop-stars-to-watch-2018
We looked into this article about 10 pop stars to watch in 2018, and watched their music
videos. From doing this we saw what we could do to make our video better and more
engaging, this is what gave us the idea of using the references to Grease, as the
audience would be drawn in by the nostalgia and references that they are familiar with.
This would benefit the band as they would then stand out and possibly become more
successful as they are following a contemporary trend that is clearly working for current
artists.

11. MESSAGE & TONE
Message
The message from the song suggests that nobody is perfect, even if they think they are,
there will always be some form of flaw/setback since ‘nobody is perfect’.
Theme’s that will be included in the music video will be romance, comedy, postmodernism
and performance.
Tone
The tone of the song is light hearted and fun. Which reflects the band members personality
as the brief states that they like to play around when they rehearse.
Therefore this will be visually reflected in the music video as they're willing to mock
themselves and mess around. By embedding this, the band will feel more comfortable also
allowing the video to be created in a fun and non serious way.

12. SCHEDULING
Day 1 Day 2 Day 3 Day 4 Day 5
First shooting day-
• Date 1
• Date 2
• Date 3
Production meeting
reviewing footage from
shooting day.
Notes to be made of
favourite shots and also
bad shots.
Second shooting day-
• Tinder swipes
• Opening
• Closing
Organise all footage
categories-
• Opening
• Date 1
• Date 2
• Date 3
• Pink ladies
• T Birds
• Tinder
• Closing scenes
Continue editing from
previous sessions.
Including effects and
changing light/
exposure if necessary.
BREAK BREAK BREAK BREAK BREAK
Carrying on shooting-
• Studio filming (All
band members
singing to camera)
• Pink ladies
• T birds
Set a plan for day 3. Re-shoot any necessary
shots set from day 2.
Start editing music
video.
Placing all footage into
timeline of narrative.
Final touches made to
music video.
Music video complete.

13. BUDGETING
BUDGET
£500
As the budget is £500 we’ve created a specified spending
plan.
Location
• YSJ Studio- Free
• YSJ Gym- Free
• Wise Guys- Free
Costume
• Pink ladies jackets- £21
• Night wear- £10
• Date 1 costumes- £17
• Date 2 costumes- £16
• Opening scene- £15
• Closing scene- £10
• Leather Jacket- £7
• Male shirts- £5
• Hair accessories- £5
Hair/ makeup
• Mutual friend- £50
Props
• Car- £30
• Phone- free
Casting
• Directors, producers, editors-
free
Catering
• Food allowance- £10 a day for
band members to use.
Equipment
• Uni hired- free

14. THANKYOU
E M M A W I S E O L I V I A M A R S D E N , H E AT H E R J O H N S O N ,
G E O R G I A L E E S O N , B E T H A N Y S T E P H E N S O N .
The And Ensemble