music video pitch

1. PITCH

2. SONG

3. SONGWe don't talk anymore
We don't talk anymore
We don't talk anymore
Like we used to do
We don't love anymore
What was all of it for
Ohh, we don't talk anymore
Like we used to do
I just heard you found the one you been
looking
You been looking for
I wish I would have known that wasn't me
'Cause even after all this time I still wonder
Why I can't move on
Just the way you did so easily
Don't wanna know
Kinda dress you're wearing tonight
If he's holdin onto you so tight
The way I did before
I overdosed
Should have known your love was a game
Now I can't get you out of my brain
Ohh, it's such a shame
That we don't talk anymore
We don't talk anymore
We don't talk anymore
Like we used to do
We don't love anymore
What was all of it for?
Oh, we don't talk anymore
Like we used to do
Like we used to do
I just hope you're lying next to somebody
Knows how to love you like me
Must be a good reason that you're gone
Every now and then I think you might
want me to come show up at your door
But I'm just too afraid that I'll be wrong
Don't wanna know
If you're looking into her eyes
If she's holdin onto you so tight
The way I did before
I overdosed
Should've known your love was a game
Now I can't get you out of my brain
Oh, it's such a shame
We don't talk anymore
(We don't we don't)
We don't talk anymore
(We don't we don't)
We don't talk anymore
Like we used to do
We don't love anymore
(We don't we don't)
What was all of it for?
(We don't we don't)
Oh, we don't talk anymore
Like we used to do
Like we used to do
Don't wanna know
Kinda dress you're wearing tonight
If he's giving it to you just right
The way I did before
I overdosed
Should've known your love was a game
Now I can't get you out of my brain
Oh, it's such a shame
We don't talk anymore
(We don't we don't)
We don't talk anymore
(We don't we don't)
We don't talk anymore
Like we used to do
We don't love anymore
(We don't we don't)
What was all of it for?
(We don't we don't)
Oh, we don't talk anymore
Like we used to do
(We don't talk anymore)
Don't wanna know
Kinda dress you're wearing tonight (Oh)
If he's holding onto you so tight (Oh)
The way I did before
(We don't talk anymore)
I overdosed
Should've known your love was a game (Oh)
Now I can't get you out of my brain (Woah)
Oh, it's such a shame
That we don't talk anymore

4. SYNOPSIS
This music video will tell the story of a couple who has broken up. It shows them
being sad and not over each other as they constantly look back on old photos and
messages, yet they’re too scared to text each other, which is ironic as they both really
want each other, this would relate back to the lyrics and song title ‘We Don’t Talk
Anymore’. The video will contain flashbacks during the verses, which will be bright and
coloured as they will show the happiness they had during the good parts of their
relationship. However, during the chorus the video will become dull
coloured/greyscale and the screen will split to show both the girl and the boy apart
from each other. The video will contain Barthes’ action code as it only shows the
couples happy moments in the flashbacks which leaves the audience wondering why
they broke up as that part of the narrative is restricted from their knowledge.

5. THEORY
Godwin: For certain aspects of the video I will be making the visuals link
to the lyrics, such as when the lyrics “Don't wanna know, Kinda dress
you're wearing tonight” are sung, the visuals will show the girl choosing a
dress to wear.
Then when the lyrics “We don’t talk anymore” are sung the visuals will
show the girl and boy separated looking back on their old messages or
photos. I’m doing this in order to follow the pop music video genre
conventions as well as to make it more obvious to the viewers. However,
other aspects of the lyrics may be ironic as the song is about a break up,
yet flashbacks of their relationship will be shown.
Todorov: My music video acts as a narrative therefore it has a clear
beginning and end however, due to it being fragmented the middle part,
which should contain a disruption, isn’t present as it isn’t shown how the
couple broke up, which also means the end isn’t a resolution, meaning
equilibrium hasn’t been restored.
?

6. TYPE OF GENRE
The genre of my music video will be a pop narrative, as it will tell a story of a couples
break up. It will be a fragmented narrative as it will contain flashbacks which break up
the storyline. Some of the visuals will reflect the lyrics, whereas others will be ironic, as
the song is about a break up and the visuals will show them together. My video is more
story line based and won’t contain any lip syncing. In the flash back scenes I will be
editing the shots to be bright and more colourful in order to reflect the stereotypical
convention of pop music videos being fun and loving. I’ll also be doing many close ups
of the actors as pop music videos often focus on the actors facial expressions to reflect
feelings.

7. TARGET AUDIENCE
My target audience is a fun-loving, 16 to 25 year old mass market.
Gender: In my music video both female and male actors will be used. It will show
show both genders struggling after their break up, making it more inclusive,
meaning it’ll appeal to both men and women. It will also counter-stereotype the
fact that men are never sad about break ups, as this will clearly show him hurting.
Ethnicity: My video will contain a white male actor and a Latino female actor. I
am using a white male as the original song is sung by a white male and I’m using
a Latino female in order to incorporate different ethnicities into my video, to try
make it more inclusive, however it won’t contain a wide range making other
ethnicities, such as Asian and Black feel left out and maybe less important as
they’re not represented.Age: This video is aimed at my target audience ranging from 16 to 25 years old.
The models in my video will be in their late teens (18/19 years old) meaning
they’re within the target audience, making them easily relatable to the viewers.
My models will be wearing modern clothes, such as jeans and trainers, which will
appeal to my target audience as its their stereotypical clothing, the female will
also be wearing subtle makeup in most of the scenes, which will be relatable to
most girls within my target audience. I’ll also be using phones and social media
which are stereotypically associated with my target audience.

8. TARGET AUDIENCE
Region: The song is written and sung by an American male,
but my video won’t reflect that as it will be shot in the region
Essex. However, I don’t want to make it restricted just to a UK
audience, therefore my video will be aimed globally. I will use
locations such as a park and a bedroom in order to make it
relatable to most people, rather than just limiting it to the UK.
Socio-economic: This video would attract people from different
socio-economic groups. It would be most relatable to socio-
economic groups ranging from E to B. The youngest of the target
audience who are students (E) could relate to this video due to the
aspect of relationship and heart break as it is most common in
teen years, as well as the causal clothing and subtle makeup. They
could also relate to the locations such as the bedroom as in the
video the bedroom will be a teens room. This then also applies to
D, C2, C1 and B as they would be able to look back on their first
heart break, relating to the video, creating empathy with the
actors. The socio-economic group of B would also be reflected
through any branded items, as they’re more expensive.

9. TARGET AUDIENCE
Blumler and Katz: I think my video will contain diversion as it may be a distraction for the
audience from their own relationship issues as they follow the story of the two main
characters, instead of thinking about what's happening in their own life. This may then
to personal identity as the viewer may realise they miss someone and may use the video as
an eye opener. All of this could then lead to personal relationship as the viewer may feel
though they know the actors or they may empathise with them as they've been through a
break up themselves, therefore they know how it feels, which allows them to connect with
the video and create a bond between them and the actors. It also allows them to realise
they aren't the only ones who struggled with heartbreak, making the video more
emotionally connecting. This makes the video more personal.
Young and Rubicam: I think my video will appeal to the mainstream as it goes through
every day situations that happen in peoples lives. For example, everyone gets into
relationships and goes through heartbreak at some stage in their life. This makes it
extremely relatable to the entire audience. The aspirer is also present in my video as the
couple aspired to be this perfect relationship, showing it off through social media posts,
in order to be perceived as perfect by others.

10. REPRESENTATION
Female Representation: The female in this video will follow the
stereotype that women are extremely emotional after a break-up, as the
actor will be seen looking very upset while looking back on her
relationship. The video will also oppose Van Zoonen’s theory that
are always sexualised in any type of media as in this video the female
be wearing mainly casual clothing such as jeans. However, there will be
one scene which will show the girl asking the boyfriend which dress she
should wear while getting ready for a party which would follow bell
hooks theory that women are reliant on men as they are socially made
out to be subordinate, therefore their opinion would matter.

11. REPRESENTATION
Male Representation: The male in this video will counter-stereotype
the stereotype that men have no feelings and don’t get upset after a
break up as it will show the actor having a tough time dealing with
heartbreak. During the flashbacks when the couple are happy the
will also counter-stereotype the stereotype that all men are tough as
he will be shown giving his girlfriend flowers, which boys usually
perceive as soppy and unmasculine.
Youth Representation: The music video will follow Hebdige’s theory
that youth are either fun or trouble. The fun aspect will be shown
during the flashbacks when the couple is happy and they’re laughing
and having fun together. The trouble aspect isn’t shown through
them being rebellious, but during their break up as it causes them
both pain.
Fun
Trouble