The document analyzes the purposes and benefits of music videos for artists and their target audiences. It discusses how music videos can be used to promote artists and their new music or albums. Videos posted to sites like YouTube can generate hundreds of millions of views, exposing the artist's music and brand to a huge audience. This widespread promotion can translate into increased music and merchandise sales. The document also explores how artists can extend their income sources through avenues like YouTube advertising, physical and digital music sales, and merchandise when applicable. Music videos provide valuable outlets to reach fans old and new across multiple online platforms.